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Using chatbots to improve customer service

As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around...
Search Intent in SEO

What is Search Intent in SEO?

Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs.  That is the reason understa...