TIQ Digital

Tag: Digital Marketing

  • Using chatbots to improve customer service

    Using chatbots to improve customer service

    As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around for some time but is now rapidly increasing in popularity due to its ability to alleviate the workload of customer service representatives, improve customer satisfaction, and reduce costs for businesses.

    Customer service is often one of the most important parts of any business, as it is responsible for providing timely feedback to customers and resolving their issues. However, providing quality customer service can be expensive and time-consuming for businesses, particularly when dealing with a large customer base. To overcome this, more and more companies are turning to chatbots as a cost-effective solution.

    By utilizing natural language processing and artificial intelligence, businesses can create automated virtual agents that are capable of providing customers with assistance in a more rapid and efficient manner than human customer service representatives. This allows businesses to respond to customer inquiries more quickly, free up staff to focus on more complicated customer issues, and provide a more consistent customer service experience across all channels. Chatbots can be programmed with a variety of capabilities, including responding to frequently asked questions, providing product recommendations, helping customers navigate the website, and more. Additionally, they can be customized to a business’s specific needs, allowing for a more tailored customer service experience.

    Natural language processing or NLP allows Chatbots to automate customer service tasks such as answering basic questions, taking orders, providing information on products and services, troubleshooting issues, as well as scheduling appointments, and tracking orders. Thanks to their AI capabilities, chatbots can understand customer inquiries efficiently and provide accurate responses in a timely manner.

    Using chatbots for customer service has several advantages

    1.  For one, they can be programmed to provide 24/7 customer support and respond instantly to inquiries. This allows businesses to serve customers round the clock without having to hire additional staff or pay overtime wages.

    2.  Additionally, chatbots can handle multiple chats at once, which increases the efficiency and responsiveness of customer service departments.

    3. They also enable businesses to easily collect valuable data about customer behavior and preferences which can be used for marketing purposes.

    4. Moreover, using chatbots eliminates language barriers by allowing customers from different backgrounds and countries access support in their native languages.

    5. Chatbots also improve customer satisfaction by ensuring customers feel heard during interactions with a business’s support team.

    6. Chatbots are easily customizable and can be programmed with your brand’s voice and personality so that customers have a consistent experience when interacting with them.

    7. Finally, chatbots can help businesses save costs since they require minimal setup costs compared to hiring additional employees or outsourcing customer service tasks.

    8. Chatbot software tends to be much cheaper than other automation solutions as well; plus they don’t require payment for overtime or holiday wages like human agents do.

    9. Chatbots can be used to automate repetitive customer service tasks, such as order processing, order tracking, and even customer feedback surveys.

    Overall, the use of chatbots can bring many benefits to businesses looking to improve their customer service strategies. These automated assistants can help businesses save time and money while providing customers with an improved experience by offering 24/7 support in multiple languages. As such, chatbots are a great way for businesses to optimize their customer service operations and stay ahead of the competition.

    They are useful for quick, automated responses and help companies save time and money by eliminating the need for in-person customer service reps. Chatbots also offer customers a personalized experience that can lead to increased customer satisfaction and loyalty. When used correctly, chatbots can greatly enhance customer service in any organization.

    About Technocratiq Digital

    • We are your Brand agents and partners with an unbiased opinion and hawk-eye view to take you to the top.
    • We’re experts in engaging audiences & converting clicks to customers.
    • Our team consists of highly skilled professionals, who have expertise in different niches, provide the best solution and convert your dream into a beautiful reality.
    • We understand the value of web presence for any industry and work hard to manage the overall online ecosystem.

    Contact us today and get started with your Marketing Technology Automation.

  • Best for Business Growth – SEO strategy or tactics?

    Best for Business Growth – SEO strategy or tactics?

    It’s no secret that SEO is important for any business with an online presence, but what’s the difference between an SEO strategy and tactics? Simply put, strategy is the “why” behind your SEO efforts, while tactics are the “how.” A successful SEO strategy starts with a clear understanding of your business goals and your audience. From there, you can develop keyword targets and other initiatives that will help you achieve your goals. Tactics, on the other hand, are the nitty-gritty details of how you’ll execute your strategy. This can include everything from the content you produce to the links you build. The most important thing to remember is that your tactics should always support your overall strategy.

    It’s common to hear the terms “SEO strategy” and “SEO tactics” used interchangeably, but there is a big difference between the two. Strategy is all about setting goals and planning how to achieve them. Tactics are the individual actions taken to carry out the strategy. A good SEO strategy will take into account all aspects of the business, from the products and services offered to the target market, the competition, and the overall goals of the company. Once the strategy is in place, the tactics can be implemented to start moving the company towards its goals.

    Consider the difference between bringing in general traffic to that of targeted traffic to the website. A tactic can generate traffic, but a strategy-based method will generate focused traffic. It’s not always easy to tell the difference between strategies and tactics. Things begin to get a little confusing when you discover that tactics frequently require their own strategies. For example, digital marketing can be viewed as a single method inside a broader business growth strategy. There are numerous choices within that strategy. This implies you’ll need a fresh plan to figure out which solutions are best for helping the company achieve its objective through digital marketing. A new tactic for SEO could emerge from that strategy. However, SEO needs its own strategy because using SEO without a plan for attaining your objectives will not yield the desired results.

    Let’s imagine a website’s goal over one year time period is to increase sales by 10%.   The first action is to find a plan for achieving your objective. This could comprise of the following tactics:

    • User experience optimization of the website.
    • Optimization for organic traffic.
    • Paid ads.
    • Social media marketing.

    That is not, however, the entire approach. You must examine each tactic and consider how you will execute it to attain the set goal. For example, optimization for organic traffic needs a strategy of its own which may include the following extra tactics such as site structure improvement, on-page optimization, link building, etc.

    The next step is to examine the strategy for each one of these tactics to see if another approach is required. So this process keeps repeating strategy to tactics, tactics to strategy.  If you don’t develop a strategy for each tactic, you can end up optimizing without having any consistency.

    In the end, whether you make the effort to create a strategy or not, the actions you perform may be the same. However, the outcome will be different. You have nothing to compare your success against if you don’t have a strategy. You’ve gained traffic, but is it the appropriate traffic? Is it profitable, too?

    You can’t have one without the other, and that’s a fact. If you want to be successful in your SEO efforts, you need to have a clear strategy that guides your tactical decisions. But at the same time, your tactics need to be informed by your overall strategy. It’s a delicate balance, but it’s one that you need to strike if you want to see real results from your SEO campaigns.

    I highly recommend that you take the time to develop a solid SEO strategy before you start implementing any tactics. Once you have a good understanding of your goals, your target market, and your competition, you can start to develop a plan of action. The best SEO strategies are always evolving, so make sure to stay up-to-date on the latest trends and changes, and most importantly, don’t be afraid to experiment! The only way to find out what works best for you is to try out new things and see what happens.

  • What is Search Intent in SEO?

    What is Search Intent in SEO?

    Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs.  That is the reason understanding search intent in SEO has become super important for SEO professionals.

    SEO is a measurable entity.  It is measured on ranking, traffic gained by a website, search volume for a particular keyword, and sales or conversions that take place on the website.  A business owner will want to rank higher on Google and see an increase in their organic traffic that will generate sales and provide them with leads.  These can be achieved by keeping track of the metrics mentioned above.

    However, the most important thing that comes before all these measurable entities is the selection of the right keywords. To choose the right keywords, SEO professionals generally tend to look at search volume and ignore to understand the search intent of a keyword. The content should satisfy the user intent as well as be relevant to the search query for it to rank.

    Search users can be divided into two categories:

    • Specific – Specific users are those who are precise about their search and do not deviate.
    • Exhaustive – Exhaustive search users are those who research a lot and get into the depth of the topic.

    Search engines are continuously trying to improve their understanding of search intent.

    Search engines like Google divide the relevancy of keywords into three categories:

    • Fully relevant – Those keywords that match exactly with the search query.
    • Partially relevant – Those keywords whose search intention is not clear but match with part of the search query.
    • Keywords with multiple meanings – These are the queries that do not tell search engines what the user is actually looking for.  For example, queries like “apple”, it can be related to a fruit or mobile device.

    To answer such keywords with more than one meaning, search engines follow the query interpretation method.

    What is query interpretation?

    When a user enters a keyword that does not convey the correct intent of the search or confuses the search engine, search engines try to interpret the meaning of the keyword to provide the best possible results to the search query.  Query interpretation is of 3 types.

    • Dominant type of interpretation – This is the interpretation which the majority of the users mean when they put in a query, something similar to exact match type.
    • Common type of interpretation – This interpretation is when the search engine is not clear about the query.  Search engines try to provide results based on common interpretations that they can make and provide varying results, similar to our previous example of “Apple.”
    • Minor type interpretation – Queries that have less frequent meanings, which are generally location-specific can be termed as minor interpretations.

    Now that we know about search user categories, keyword relevancy categories, and query interpretations; it is time to understand the search intent.  Search intent is divided into transactional, informational, and navigation queries.

    Transactional Queries

    When a user types in a “do” query, they want to take a specific action, such as buying a product or reserving a service. These are crucial for e-commerce websites, as a consumer may be searching for a specific brand or item.  The purchases or bookings are made online, hence the transactional element is present in such queries.  These are called transactional queries.

    Informational Queries

    These queries are in which the user wants to learn more about a specific topic. Words such as “know” or “know more about” are used in such queries.  Nowadays, these queries relate a lot to micro-moments.  This is because of the use of smartphones with internet connections.  Whenever a user wants some instant information immediately and a search is done with this intent, it is called micro-moment queries.  For example, checking gold or stock rates.  Informational queries can range from simple to complex questions. Product research which is done before the transactional query also falls under the category of the informational query.  Informational queries are given special attention by google because they provide value to customers, whereas transactional queries help businesses.  So to grow your business, it is important to give customers information about your products or services using these informational intent keywords.

    Navigational Queries

    Navigational queries are brand-oriented where a user wants to visit a specific website to know more about the brand or business.

    Other factors which SEO professionals need to keep in mind along with these search intentions are:

    • Featured snippets can help boost SEO.  Appearing in featured snippet does not mean your website will drive a lot of traffic, but it increases the click through rate and introduces you to new users.
    • Understand the buyer journey. It is important to know how a person searches and where they are on their buyer journey.
    • Search intent is not constant, it keeps changing.  As search intent changes, search results also change.  Based on user searches, transactional queries can change into informational and vice versa.  This depends on the situation and the surrounding environment.
    • Machine learning is improving over time, and when combined with other algorithm changes, it has the potential to alter search results pages.

    In conclusion, understanding searcher intent is one of the most important aspects of SEO. By understanding what users are looking for, you can better optimize your content and website to meet their needs. Additionally, incorporating user intent into your SEO strategy can help you to improve your rankings and drive more traffic to your website.

  • Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ

    Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ

    As we move into 2022, SEO trends are evolving faster than ever before. What worked a few years ago may not work today, and what works today may not work in the future. That’s why it’s important to stay up-to-date on the latest SEO trends. That being said, here are the top 10 SEO trends for 2022 to watch out for.

     

    1. Know The User’s Intent

    In 2022, understanding search intent will become much more crucial than ever. Google is always updating its algorithms to ensure that the best search results are returned to users. In 2020, they announced that their focus would be on understanding search intent. This means that Google will be looking at the intent behind each search and returning results that match that intent as closely as possible. To be able to match this user intent, we must be able to see beyond keywords in their most basic form and derive useful information from them.

    It’s important to understand the relation between the keywords and know how to focus on them to satisfy search intent. But what does that mean exactly? To focus on your keywords, you’ll need to understand the intent behind each search. What are people looking for when they use those keywords? What do they want to accomplish? Plan your content strategy keeping in mind the user intent of the search and the keywords you want to focus on.

     

    2. Quality Of The Content

    Google gives more priority to content that is not just good but outstanding. If you’re looking to improve your website’s ranking on Google, you know that content is key. And if you want your content to be truly effective, you need to make sure it’s of the highest quality.

    Hundreds of content are created every day for SEO purposes to gain backlinks or to spread awareness, this is giving rise to a huge amount of similar content on the web.  Google emphasizes those content that is unique and is not available on the web already.

    The best practice to follow to maintain the quality of the content is to:

    • Understand the search intent of the query.
    • Research on the query.
    • Categorize the topic, and pick the topic that matches the best with search intent as well as meets your business goals.

     

    3. SERP Localization and Changes

    SERPs are constantly changing and their layouts are adjusted to mobile users to give them the best user experience in terms of online shopping, reviews, brand awareness, etc. Over the next year, Google will place a greater emphasis on content localization. Website content that is country-specific is ranking high on Google when compared to those that were ranking globally all these years.  This is because of SERP localization and this trend will increase in the year 2022.  The sites that have a target audience globally should keep in mind to create content that is locally focused to a particular country too.

    Select keywords that have local intent in their search queries like those of a particular country, city, or area.  This will help you show local relevance in the content, help you attract more visitors from that area, and help you rank higher in local search results.  If your website has to show up in local results then it is necessary to optimize and update your business details on GMB, site markup, wikis, etc.

     

    4. Focus on Visual Content

    Google ranks the sites with unique images, the ones that are original and specific to the content.  Visual content is also based on user intent because people are attracted more to visual content and images, especially the younger generations. There are a lot of chances that the content will rank high only because of the images in it.  Google also shows images as the result of a search query.

    Google lens was introduced by Google to meet the image and visual needs of audiences who are searching for a particular item in google but cannot enter it in words.

    Google can now tell when a video or image will be the right result for a user based on AI. Image and video optimization can help you achieve these results easily.

     

    5. Automation

    Automation saves a lot of time and effort and most of the SEO practices will be automated in the year 2022, such as search intent analysis, competitor analysis, site audits, technical audits, etc. Marketers can use these automation processes to deliver high-quality content.

    Automation also helps SEO professionals to fill the gaps related to skills, resources, technology, and execution of their campaigns. This is especially true for small businesses that may not have the bandwidth to do everything themselves. Automation tools can help to improve website SEO, content marketing, social media campaigns, and more.

     

    6. Use of Natural Language

    When it comes to content marketing, the use of natural language is key. By using natural language, you can connect with your target audience on a more personal level. This helps to create a connection that can lead to trust and ultimately, conversion. To use natural language in your content marketing, you need to understand your audience.

    What are their interests? What are their needs? What are their pain points? Once you understand your audience, you can start speaking to them in a way that is more natural and resonates with them.

    Natural language helps in the use of long-tail keywords. There’s no doubt that using natural language when optimizing your website for long-tail keywords can help improve your search engine rankings. Natural language keyword research can help you find keywords that are not only relevant to your business but also have low competition, making it easier to rank higher in search engine results pages.

     

    7. Mobile User Experience

    Your website mobile experience is just as vital as your desktop experience. In fact, according to recent reports from analytics, it is clear that mobile apps are no longer an optional enhancement; they are a required part of any business strategy.  It starts from the discovery of your business online to the user engagement and interaction with your business using mobile phones.  Mobile user experience will also impact the core web vitals on mobiles. If your website isn’t mobile-friendly, you can bet your bottom dollar that your customers will take their business elsewhere.

     

    8. Sustainability

    In 2022, it is advised that SEO professionals focus on long-term SEO strategies that are sustainable. Normally SEO professionals focus a lot on the benefits of their site and brand awareness through their strategies, whereas the main focus should be on the latest industry trends and Google updates.

    The key to obtaining long-term sustainable results through SEO is:

    • Continuous optimization.
    • Enhanced user experience.
    • Following the latest trends and industry news.
    • Follow Google updates and make amendments as necessary.

     

    9. Indexing

    It is always necessary and recommended to update search engines whenever a website is created or content is added, updated, or deleted from a website.  This will help the search engines to crawl and update their index of the changes.  IndexNow is an API, that notifies search engines for the same process.  IndexNow makes it easy for SEO professionals. SEO professionals can submit a list of URLs with updates or changes using IndexNow and this API immediately notifies the search engine crawlers to crawl and index the website. Bing and Yandex search engines are leading in the use of IndexNow API. 

    10. Expertise, Authoritativeness and Trustworthiness (E-A-T)

    E-A-T is a growing trend that needs to be considered in the year 2022.  E-A-T of your site depends on online PR, link building, technical SEO, and content.  Achieving E-A-T for the most part depends on the content.  Content should always be created by a subject matter expert.  This can be analyzed by comparing your content to the content that is ranking and finding out what you are actually lacking.  This will help you to build the quality of your content and in turn, build the E-A-T of your website.

    In conclusion, the top 10 SEO trends in 2022 will see content being given even more importance, along with a major fall in the use of link-building as the main SEO tactic. None of this is a huge surprise. The use of technology such as voice search and AI-based platforms will continue to rise moving forward, and the user experience will become increasingly valued. Careful planning and an understanding of these SEO trends will help any business stay ahead in the game.

  • Preparing For A Privacy-First Future In APAC

    Preparing For A Privacy-First Future In APAC

    Responding to data and browser policy changes is critical for brand leaders looking to strengthen their business and also meet their customers online for the very first time. Let’s see how Asia-Pacific (APAC) privacy policy is trying to build a safer web.

    Now with growing internet usage, people are more worried about their privacy and use of their information by brands. As more companies explore new ways to reach customers online, APAC companies are increasingly understanding the importance of user trust in successful digital advertising and marketing. The guidelines of APAC differ from country to country. This is because privacy and consent expectations of people also vary.

    Without underlying privacy legislation in APAC, it becomes more critical for the advertisers, industry groups, and internet community to collaborate and unite on successful best practices.

    How is APAC managing with developing browser policies?

    Third-party cookies have been long used by many firms to deliver customers personalized advertisements depending on their browsing habits. However, when users navigate from website to website, it becomes difficult for users to control how their data is used because of these third-party cookies. So, web browsers are avoiding third-party cookies now, but restricting them without putting in place privacy-friendly alternatives may lead to more problems.

    In 2019, the Chrome team launched the Privacy Sandbox aimed at helping advertisers gradually reduce third-party cookies. Sandbox privacy suggestions provide technologies for presenting personalized advertisements, spotting fraud, and measuring advertisement performance without the use of third-party cookies.

    How to responsibly accept first-party data in APAC?

    Diligently using the information that individuals are willing to share will help businesses stay up-to-date and perform better along with adhering to changing policies and regulations. First-party data at this time is of high priority because more brands are looking for ways to improve their business performance without causing a privacy breach.

    Despite this, some of APAC’s major roadblocks to effective first-party data are technological and skill-related, specifically the difficulty to combine data collection and data usage. Many brands will need time to overcome these obstacles, but some big brands have already started solving this problem.

    How does machine learning help in privacy-first data policy?

    With reduced data collection, the importance of automation in expanding first-party data potentially cannot be overstated. Some businesses are developing models to predict consumer behavior. Some are collaborating with partners on Google Marketing Platform.

    With the help of automation, marketers are discovering creative approaches to remain ahead of the ever-changing needs of customers.

    If the brands do not adhere to the privacy policy, there are chances that the customers will choose their competitors over them. From using an automated bidding technique, attribution model based on data, real-time response to consumer needs; there are many ways brands can use automation as they slowly proceed towards first-party data policy.

    How to prepare for a privacy-focused business?

    Let us now check the three steps that can make your business privacy-focused.

    1. Establish direct contact with customers – Provide useful services that improve customers’ purchase experience and also use their data cautiously.
    2. Invest in technology that prioritizes privacy – Sort out data, reveal insights, anticipate performance, and improve revenue with cloud-based and automated solutions that don’t compromise privacy.
    3. Clearly define your privacy policies – Give people clarity, selection, and control about their data and information and inturn gain their trust.

    By concentrating on ways to preserve the privacy of the user, you will strengthen customer connections, boost the performance of your business, and important of all you will comply with the privacy-first policy.

  • What do 2022 Search Trends mean For Your Digital Strategy?

    What do 2022 Search Trends mean For Your Digital Strategy?

    New search technology is changing the way we find and interact with content online. We all know how quickly we can find the information we’re looking for on the internet, and as technology continues to evolve, we’ll be able to find what we need even faster. To meet this fast-growing consumer search demand, marketers should be able to fulfil this demand in real-time and deploy budgets efficiently.
     
    Adopt Current Marketing Techniques
    Many people know that consumer search trends are changing and will continue to change in the future. B2B marketing trends, consumer buying trends, and advertising trends are all evolving and becoming more and more influential in the sales and marketing arena.
     
    How can one prepare for the future?
     
    I would answer by saying that we should always be investing in our knowledge and use that knowledge to educate our future selves. This is why we need to follow trends and consider how those trends will affect our current and future strategy.
     
    The first trend is that we’ll no longer search for product-specific keywords like “shoes” but instead will go straight to a product page and buy it. This trend will also carry over to other searches, such as “jobs” or “flights” and even to “near me” searches.  “Near me” searches, for example, a hotel near me, a restaurant near me yield a better result to consumer search queries with reviews which helps them make better choices.
    Bidding, keyword targeting, and creatives are all automated in today’s search campaigns.
    The combination of broad match keywords and smart bidding, which may help advertisers keep up with fast-changing customer behaviour, is a vital component of current search advertising.
    Marketers can unlock growth by combining a thorough awareness of global search trends with the technological ability to capitalize on increasing and decreasing behaviour patterns.
    We all know that voice search is becoming a much more popular way to search for information online. The number of voice searches will overtake typed searches. With that said, it’s important to have a strategy in place for how to take voice searches into account. To be successful, it’s essential to take these trends into account. You need to be aware of what’s going on so you can prioritize your digital marketing campaigns.
     
    Under the current consumer-driven trend, search engines are now catering to the needs of consumers instead of the traditional thought of catering to the needs of people looking for information. Businesses have both obstacles and possibilities as a result of changing consumer behaviour, so marketers need to follow the changing trends to make the best gains in their digital marketing strategies.

  • 9 True Things About Digital Marketing For Expo 2020

    9 True Things About Digital Marketing For Expo 2020

    Marketing is essential at every stage of the business, but it’s especially important when you’re looking towards business expansion. International marketing is vital to the success of your company. Expos, trade shows, conventions, workshops, and conferences are all great ways to increase your reach. One of the best ways to increase your reach is by expanding your digital presence. Here are ways through which you can reach a wide audience digitally in Expo 2020 Dubai to ensure your company’s success. 

    Digital marketing is the best way to reach the expo’s target audience as location targeting can be done. It’s important to consider the different stages that come with the target audience for Expo 2020. In the greatest physical event like Expo2020 the audience is in “Discovery stage” as people are just becoming aware of your products or services. It’s also a great way to reach at the product evaluation stage, as they are now actively evaluating products, as well as the purchase stage, when they are ready to buy.   

    9 true things about digital marketing for Expo 2020 –    

    The opportunity that the Dubai Expo 2020 presents is unique and infinite.  Businesses whether small or big will be able to interact with people from across the globe. There will be millions of visitors during the Expo and it is a fantastic time to initiate performance and brand marketing with the help of digital first strategies.   

    1.City marketing, social media targeted marketing, promotional email marketing, content marketing. Whatever marketing strategy your business is using, this event will give you the opportunity to refine it. A simple card drop or location based performance campaign can be an excellent opportunity to showcase your business to a diverse range of people from different countries and cultures.​

    2.The expo is expected to attract up to 35 million visitors! They’re mostly there to see the pavilions, which are carefully created exhibitions commissioned by individual countries to showcase their offerings. This is where tourists may see a wide range of technologies and innovations. Customer service marketing, viral marketing, branding, influencer marketing, real-time marketing can be done to target.​

     3.The expo is expected to be the most technologically advanced yet, so you have the opportunity to reach people in ways you’ve never been able to before- This global event will allow you to speak to people in ways you’ve never been able to before. It will allow you to reach people across the globe and to tell your story through various digital platforms. The expo 2020 will be a chance for you to showcase what you do and to highlight your strengths. There will be over 190 countries attending the expo 2020, providing your business an ideal chance to get noticed by millions of customers.     

    1.Retargetting Digitally: When visitors come to the expo, they go to the numerous country pavilions to learn about the products and services on display. Visitors can see and experience everything firsthand, as well as meet the people who are making and developing these   innovative products and services. The Expo should also be viewed as an opportunity for countries to collaborate, share technologies, and establish international standards. Getting together and meeting people to exchange information is an excellent approach to develop alliances and agreements. Showing ads to the interested audience is one of the crucial aspects to create brand recall.  

    2.To enhance your conversion rates, you should consider adopting digital marketing channels such as social media marketing (SMM). It’ll be an excellent platform for showcasing your business and products to potential buyers making them feel more connected to you and your brand. SMM (social media marketing) is a social approach for reaching out to potential new customers or converting them into loyal ones.  

    3.Digital marketing for expo 2020 will generate leads that will be followed up on and delivered at the expo- Thousands of business leaders and global policy makers are expected to attend the World Expo 2020 Dubai. One of the main marketing focus is generating marketing and sales qualified leads.   

    4.Video based marketing strategies will revolve around promotion of exhibitors, events, and all of the unique products which will be available to the world. Video marketing is a fantastic approach to leave a lasting impression, promote to your audience, and reach out to new consumers and prospects. In fact, 73 percent of visitors who watch product videos tend to buy, and it has been shown time and time again that companies offering videos are viewed as more trustworthy by their customers.  

    5.Since it is a 6 monthly event hence SEO is one of the most cost-effective and efficient digital marketing strategies to expand your online business and increase sales. More people will be able to find and contact your company if you rank first in search results. The more key terms you can successfully target, the more qualified customers will click on your products, and as a result, your conversions and income will rise. 

    6.Advertising, which is the spread of information using digital technology, will be required for Expo 2020. Advertisements are frequently placed on or near the subject of the campaign, piquing the recipient’s interest in the offered product. Due to their global reach, digital media platforms have become popular for advertising. Email campaigns, social media campaigns, and media publications should all be included when thinking about gaining momentum at the Expo 2020 through digital marketing.    

    Know your audience, know your goals, and know your content. It doesn’t matter if you’re running an independent store, a business at expo 2020 Dubai, or a multinational company – digital marketing is the best way to reach your target audience.  ​

    The Dubai Expo 2020 presents a unique opportunity for all kinds of businesses whether B2B   or B2C to interact with people from across the globe. ​

    Help your business take off by initiating brand marketing with the help of digital marketing agencies in Dubai. In order to maximize the potential of the Dubai 2020 Expo, you must be as prepared as possible. Where can you start?   

    One great place is by learning more about our service offerings for expo 2020 Dubai. It is time to leverage the power of going digital and grow your business!  Contact Technocratiq Digital to gift your business the wings to grow. 

  • 3 simple steps to find Blog Topics that improves your SEO

    3 simple steps to find Blog Topics that improves your SEO

    All businesses want theirwebsites to be at the top of trending and search results. There is constant pressure to generate ideas that will gain attention from some of the most perspicacious audiences out there. 

     

    You should target the topics which will help you to build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.

     

    Grow your Business with TIQs Managed Business Solution Services

     

    SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. Google looks at 200+ different factors when determining the ranking of websites and blogs that show up on their SERPs. They want to find content that is relevant to the user’s query, but that can also be trusted to provide value for the reader. 

     

    3 simple steps to find Blog topics that improve your SEO: 

    Step 1: Figure out what your readers want 

    When you figure out what questions your buyers or readers are asking, the process of creating an SEO-friendly blog is easy. 

     

    Step 2: Search for relevant keywords 

    Before you start writing, you have to do keyword research. If you want to dominate the search results, you’ll have to figure out which words your audience actually searches for. These are the topics you should write about. 

     

    Use a Keyword Research Tool: 

    Armed with your list of potential keywords, use a keyword research tool to examine the search volume and competitiveness of each term. The ideal is to find a keyword that has high search volume and low competition.

     

    Sites like Soovle, Jaay, Google Search Console, and Ahrefs Keywords Explorer give you details on what users are searching for and how popular those queries are.

     

    Step 3: Supporting Research to ensure results 

    • Google Trends: what keywords are popular at any given time.  
    • Google Autosuggest: To use Google Autosuggest, enter your main Keyword in Google. 
    • Searches Related to: scroll down to the bottom of Google Search to the section called Searches Related To. 
    • People Also Ask Box: shows similar questions that are closely or directly related to your searched keyword. 
    • Discover Topics with Quora: Quora is a popular question and answer website and is a great place for you to find new topics for your blog. 
    • Answer The Public: Useful keyword research tool for discovering question-focused topics very easily. 
    • Search for Twitter Hashtags: You will find many ideas for your blog topics through trending hashtags on Twitter on a  daily basis.  

    Bookmark this page to following these simple steps to gain maximum advantage. For questions or to share your project details with us, drop us an email info@technocratiq.com or WhatsApp at +91-7982534881. 

  • Power of Digital Technology to Engage & Influence Customers

    Power of Digital Technology to Engage & Influence Customers

    As per research, 66 percent of SME owners are personally responsible for overseeing three or more areas of their organization’s activities, including marketing. While staying ahead in your business may appear to be a difficult task. However, by applying the power of digital technology in the right way, you’ll be able to increase brand awareness, also accelerating your business growth.

     

    As digital technologies progress, there are more platforms, mediums, and touchpoints than ever before, providing opportunities to connect with your target audience on a personal level and also increasing your complexity. Let’s look at few ways to streamline:

     

    1. Marketing Efforts should be focused in a specific direction for achieving the relevant target

    When you’re running a busy small business, time is always of the essence. The foundation of your digital marketing success will be your ability to select the marketing channels that will have the greatest impact.

    For example, instead of spreading your efforts across multiple social media platforms, third-party eCommerce sites, and landing pages, you could focus on your email marketing communications and your Instagram channel, in addition to your website.

     

    Because digital technology is dynamic, these options may change over time, and as your business grows, so will your ability to broaden your marketing efforts. However, by focusing your efforts on two to three core marketing channels at first, you will be able to generate a focused buzz, and new prospects for your brand.

     

    2. Well defined Social Strategy and alignment with overall Business strategy

    95% of adults between 18 to 34 are likely to follow and interact with a brand on social media. Furthermore, 73% of marketers say social media marketing has been an extremely effective part of their business strategy.

     

    Sharing posts using a calendar tool to get likes and comments is not a well-defined social strategy. Each platform has a unique persona and the audience is different on each. So effectively the message should also be customized as per the platform. Despite the clear cut of each platform’s nature, roughly half of today’s SMEs aren’t taking advantage of the segmentation.

     

    In order to get the most out of your company’s social media marketing efforts, you should take your time deciding on one platform to focus the majority of your efforts.

     

    Once you’ve set up or optimized your social media accounts (selected eye-catching profile images, verified that all links are working, creating relevant, punchy bio copy, etc.), you should begin building awareness by ‘listening to your target audience’s conversations on that platform, participating in dialogues where appropriate, and using this data to create engaging relevant content.

     

    3. Optimize your Email Marketing Efforts

    While many people believe that email marketing is a dying art, this couldn’t be the truth. Email, when used effectively, can engage and influence consumers in a big way, making it a valuable asset to any aspiring SME.

    In fact, 73 percent of millennials prefer email communications from businesses.

    Also, 99 percent of people check their email every day. Having said that, there is a lot of room for connecting with your audience through email communications.

    To build a successful email marketing strategy for your business, you will need to consider the following elements:

    • Understand your audience.
    • Plan your goals and campaigns.
    • Choose the right email marketing tools and software.
    • Create engaging, relevant and value-driven content for your audience.
    • Monitor, track and measure your results.

    Emails are also used in setting up targeted ad campaigns as discussed later in the article. Know more about our email funnel generation process to increase your database.

     

    4. Partnerships and Tie-Ups with Small Scale Influencers or supporting MSMEs

    Partnering for joint webinars with complementing MSMEs or Influencer marketing are very effective ways for you to broaden your commercial reach and grow your audience. Typically, this is accomplished through the use of cross-promotion or paid association.

     

    With rising fakes in influencer marketing, the SMEs should be focused and concerned only where the real value lies for them, mostly from our understanding, sourcing small-scale influencers in your industry or niche. At present, 94% of marketers believe that transparency and authenticity are key factors of influencer marketing success.

     

    Perhaps, by working to forge relationships with these MSMEs and smaller-scale digital influencers in your niche, you stand to cut through the noise and connect with prospects that are likely to be highly engaged in what you have to offer or what you have to say.

     

    5. Embrace Paid Advertising (with a balanced approach)

    Another business-boosting avenue you can take as an SME is paid advertising. By embracing the potential of a balanced pay-per-click (PPC) strategy through Google, Facebook, and the recently updated, Amazon Ads platform, you’ll be able to connect with a wider online audience.

     

    Studies suggest that 75% of people that click on paid ads confirm that search ads make it easier to find relevant information. Based on that notion, a well-targeted paid ad has the power to encourage a healthy level of conversions.

     

    There are a variety of paid advertising options available, but Google’s paid advertising platform may be the most effective for increasing your search engine visibility. At this point we would also like to highlight that paid ads (performance marketing) have their disadvantages as well, the foremost being not able to build a brand.

     

    A lot of marketers make the mistake of relying just on performance marketing to generate leads and acquire customers to meet the targets. In the long run, a brand also needs to be set up in parallel so that the customer acquisition cost (CAC) goes down over a period of time. Running a branding and awareness campaign should also be part of the ad spending budget. Discuss more about the golden ratio for your business’s ad spend with us.

    Image Source: Inc4Plus

    Finally,  as per the figure, you can observe that the top-funded startup sectors in 2021 are mostly related to companies using digital technology as the primary part of their business. Observing this trend we can easily say that this paves a way for all MSME businesses to focus on the implementation of the above points in the correct way. For more guidance connect with us at info@technocratiq.com

     

    Conclusion

    The possibilities for creating engaging, inspiring marketing campaigns are limitless in the digital age. Take the guidance and devote time to connect on a personal level with your prospects, focus your efforts, and take a strategic approach to your business activities.

     

    TIQ aims for you to grow your market online. For questions or to get started with digital marketing services, drop us an email at info@technocratiq.com or call +91 798 25 34 881.

  • The Secrets to Marketing in the Gaming Industry in 2021 | TIQ

    The Secrets to Marketing in the Gaming Industry in 2021 | TIQ

    The gaming industry is on the rise and gamers come from every corner of life, irrespective of their age group and location. The gaming sector has been largely considered as a playground for dreamers and is not confined to a certain group of people anymore.

    Today there are many types of games, ranging from online to digital downloads, games for free, augmented reality (AR), artificial intelligence (AI), and mobile games.

    Structured Global Marketing of these games is a challenge that the gaming industry is finding difficult to overcome. The number of users is growing on various platforms every day and the endless choice of games and the constant need to distinguish themselves from other games has become essential.

    The gaming industry is considered to be one of the most exciting industries in tech because of its importance to culture, entertainment, and innovation. PC, console and mobile gaming companies are using the latest in tech to bring their games to the screens of more than two billion people all over the globe. The biggest challenge now is how the gaming industry can maximize brand visibility?

    SEO in Gaming Industry 

    With a new generation of interactive games making their mark on the players, gaming sites and apps have become one of the primary sources of entertainment worldwide. With the expansion of the gaming industry, SEO for gaming sites has seen a surge in demand.

    With so many different genres of games, different system requirements, and many more elements, it is imperative to determine the type of gaming site as the first step. Different niches of gaming require different approaches to SEO.

    Gaming sites majorly consist of gaming-related content like portals, gaming blogs, rulebooks, tips & tricks, and many more things that set the stage for SEO. The online gaming community is very particular about the gaming content they want to access, and this process helps in capturing the right target audience for your gaming site or gaming app.

    The general principles of SEO also apply to gaming sites. This is to improve the quantity and quality of traffic on your website through organic results. Focusing on unique content, knowing what drives your users, and integrating specific keywords are all important strategies.

    Get a Free Analysis – Search Engine Optimization for Higher Ranking & More Traffic

    3  Major Marketing Challenges the Gaming Industry  Faces

    Understanding where the problem lies is one of the best ways forward. In order to create a marketing strategy, you need to understand some of the prevailing challenges. Here are some of the major challenges to take note of –

     1. Convenience over scale and size  

    Game developers go through a lot to deliver just the right amount of design features to match their pricing. People are now opting for games that are cheaper and more convenient. Developers continue to fight the issue of right size titles. This is as much as choosing games that are more convenient to them, rather than putting so much on the size and scale of the game.

     2. Dynamic Player Habits  

    As years go by, clearly there is an increase in the number of casual consumers. They are increasingly fragmenting across platforms and devices and becoming more and more tricky. This makes their needs, interests, and styles a bit tricky to satisfy. Players can squeeze in a few minutes to play games on their phones or, at other times, sit down and enjoy games on their consoles. Reaching out and addressing these habits on multiple devices is an important issue to resolve.

     3. Gamers and fans are more informed  

    Growth of social networks, websites, access to user reviews, and word of mouth. They all played a part in making the demographic game more informed than ever before. It is not easy to measure how much information about a product can travel. If users find that your game is below average, the word will go around in just a few minutes, and that’s it.  If a rival developer decides to go ahead and release a similar but better game, you’re done. It is therefore important that marketing professionals in the gaming industry get their game up. They need to focus more on exciting, engaging, and empowering end-users to capture the dynamics of the population.

    How can modern digital marketing find its way into the gaming industry? 

    The Word called “Mobile” 

    51% of global gaming industry revenue is contributed by mobile gaming. The mobile gaming market is huge and waiting to be tapped in the correct way. A best-in-class marketing company can help you build brand awareness more quickly if you choose to target the mobile gaming market.

    Video Marketing 

    Video Marketing is a boom in the current scenario. The engagement video content attracts everyone and it has the potential to influence consumers more than any other type of content.

    The increasing number of game streaming channels on Twitch, YouTube shows the growing importance of video content in the gaming industry. Newbies, aspiring gamers, and champions have been watching gaming videos for hours, either polishing their skills or just for the sheer thrill of watching them. They tend to watch their favourite gaming influencers and follow them for tips and tricks.

    Power of WORDS 

    Sharing your games on gaming boards like TouchArcade and GameFAQs is a sound way to spread the word. Let the audience have a feel for your game. Ask for the feedback, and use negative feedback to make some improvements to your game.

    Women Power 

    It’s not surprising that 45 percent of gamers are women. Women players are not limited to card games, RPGs, and other theme-oriented games. They don’t tend to stick to certain targetted genres and are open to trying out new games. Companies can leverage this to reach a broad audience.

    Brand Integrity 

    A significant percentage of gamers are known to develop an emotional connection to such brands, and this can significantly influence their decisions about which brand to choose. You could very well be partnering with some of those great influencers to extend the emotional connection to your target audience. New game releases are adopted easily by your early adopters.

    Conclusion  

    Just like marketing in other industries, marketing in the gaming industry involves everyone who is connected to the brand. You can be more inclusive regarding the audience, breaking the stereotypes, and conceive of games and characters that cater to a wider audience. Every game should target to uphold your identity as a brand, and you can win hearts.

    TIQ forms a perfect Custom Marketing Strategy Services designed for the Gaming Industry’s success in 2021. For questions or to get your website or app analysis, drop us an email at info@technocratiq.com or call at +91 798 25 34 881.