Brand Strategy Archives

How to get guaranteed results from your digital customer engagement strategy

Posted on May 18, 2021 By Mohit Rana

Pain: You have multiple communication channels, but you can’t find the right customer at the right time. 4.33 billion people are on social media – and they all make new friends. Now the question we should be tackling is: how effectively do brands make friends and establish r...

6 Key Metrics to measure Internal Brand Health

Posted on February 16, 2021 By TIQ Team

What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage...

How can brand perception monitoring affect a change in your business decisions

Posted on February 9, 2021 By TIQ Team

How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers ...

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Posted on November 21, 2020 By TIQ Team

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organization...

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

Posted on January 19, 2018 By TIQ Team

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their persona...

How to get guaranteed results from your digital customer engagement strategy

6 Key Metrics to measure Internal Brand Health

How can brand perception monitoring affect a change in your business decisions

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

About Our Experts

Important Links

Featured Services

Contact Us