Welcome to Technocratiq Digital

Brand Strategy

Brand Strategy

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

 

Powerful brand experiences can only be effective when built from intelligence and insights. By identifying insightful positioning opportunities and building your brand around your purpose and values, we transform small businesses into extraordinary brands.

 

TIQ is a branding and marketing agency that helps businesses truly understand their customers and delivering a unique customer experience at every touchpoint.

Building a Business with Brand Strategy

The strength of your brand can be measured as

Brand strength = Your reputation * Your visibility

How it works?

Industry Analysis

The first phase is getting your brand strategy right and aligned with your business objectives. We provide specific industry analysis to help you understand your industry.

Research helps to understand target client’s perspective and priorities, anticipate their needs & put your message in language that resonates with them.

 

Brand Refresh

Your brand is more than just your logo and color palette, so a brand refresh should be more than an exercise in graphic design. A refresh can keep or update recognized visual elements.

We help you to identify and create a strategy to give your brand a makeover while retaining the look and feel of your current identity.

Brand Identity

The components of the brand (name, logo, tone, tagline, typeface) are created by us to reflect the value the company is trying to bring to the market and to appeal to its customers.

Our expert team of marketers and designers will polish your brand identity with their experience which will make you stand out of the crowd.

Brand Loyalty

Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases over time.

Our strategy is not only to get you repurchases but also to make your customers loyal towards your brand such that they become your brand ambassadors.

Competition Research

 

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

Our tools and customized reports will help you to gather information about your industry competitors. The information will help you to analyze and improve your current strategy and beat the competition.

 

Analysis & Reporting

 

Our process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve your business performance.

The manner in which your company data is analyzed and reported will largely have to be tailored to the specific business goals your company wants to achieve.

Growth Hacking

 

Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to the growth of a business.

Our projects involves your internal team in testing, your loyal customers experimenting across their full customer journey, and a lot of other ideas which is the key to growing your Growth Metric.

Implementing Alternatives

Got new feature update? Want to expand into new markets? We identify the many alternative choices you face before beginning to conduct analysis for a decision. If you feel something is not included we are ready to look at the alternatives and provide you with the strategy to implement it.

We very well understand that “Branding is not a one-step or one dimension scenario“

Take your Brand to the Next Level