Category: Search Engine Marketing !

When Innovation Meets Integrity: Why Technocratiq Digital Built Its Compliance-First Marketing & Tech Division
A few months ago, during a strategy meeting with a fast-growing law firm, the founder said something that stayed with me:
“We’ve hired multiple marketing teams. They all know how to run ads. None of them understands how sensitive our work is.”
That one sentence perfectly captured the disconnect in today’s digital marketing ecosystem.
Most agencies know how to promote.
Very few understand what they’re promoting — and the legal, ethical, and operational boundaries that define industries like legal, finance, healthcare, and consulting.
Businesses today don’t just need marketers.
They need partners who understand compliance, user behavior, technology, and the regulatory frameworks they operate in.

The Real Challenge Behind Digital Growth Today
One poorly worded landing page can trigger a compliance issue.
One unverified claim on an ad can lead to regulatory scrutiny.
One automated message can violate privacy rules.
In a digital-first world, growth without governance isn’t strategy – it’s risk.
And that’s exactly why Technocratiq Digital was built differently.
The Technocratiq Digital Difference
Technocratiq Digital isn’t a conventional marketing agency.
We’re a tech-enabled marketing & consulting ecosystem, powered by professionals who understand:
The business logic behind B2B scaling
The technical architecture required to automate growth
The compliance and ethical boundaries required in regulated industries
While others chase vanity metrics, we focus on:
✨ Accuracy over assumptions
✨ Compliance over shortcuts
✨ Sustainable growth over quick wins
We’ve helped CFOs, CEOs, CTOs, CA Firms, Law firms, Healthcare groups, consulting companies, and B2B businesses across India and the Middle East build scalable, automated, and governance-focused digital ecosystems — without crossing ethical or regulatory lines.

Why We Built Our Compliance-Aligned Marketing & Automation Division
As digital communication evolves, the line between marketing, technology, and regulation is disappearing.
Growth now depends on:
✔ systems
✔ automated workflows
✔ responsible communication
✔ and legal-safe digital execution
That’s why Technocratiq Digital launched a Compliance-Aligned Marketing & Automation Division — a unit designed to help businesses grow faster, smarter, and safer.

Our Core Services
🔹 Digital Compliance Audits
We evaluate your website, marketing funnels, automation sequences, and messaging to identify legal, operational, and reputation risks as per your industry.
🔹 Ethical & Industry-Compliant Campaign Frameworks
Every ad, piece of content, landing page, and automated message is structured to align with regulatory standards for your industry.
🔹 Automated Outreach Systems (Safe & Compliant)
We build an Integrated Corporate Communication Ecosystem (including WhatsApp First Responders, Email Series Triggers, and LinkedIn Automation Workflows that scale outreach – without violating platform limits or data privacy norms.
🔹 Tech-Driven Process Optimization
From CRM integration to workflow automation, we streamline your internal processes for better delivery, tracking, and reporting.
🔹 Team Training & Implementation Support
Your internal team gets trained on digital best practices, communication ethics, and compliant execution.

A Message to Founders, CXOs, and Decision Makers
In today’s fast-moving digital landscape, the real competitive advantage is not only visibility but responsibility.
Your marketing, your communication, your data systems — everything needs to reflect:
✔ credibility
✔ compliance
✔ and clarity
At Technocratiq Digital, we make sure your digital foundation is built on all three.
“Every strategy we create passes through three filters: Technical Accuracy, Compliance Safety, and Business Impact.” — Team Technocratiq
The Future of Digital Growth
The world doesn’t need louder marketing.
It needs smarter, cleaner, and more accountable digital ecosystems.
With our compliance-aligned and tech-powered approach, we’re building a future where businesses grow confidently — knowing every campaign, system, and message is backed by:
✔ technology
✔ ethical communication
✔ and regulatory clarity
Because in business, just like in life, trust is earned – not advertised.
Let’s build a Smart, Compliant, & Growth-friendly system together for your business.
📧 info@technocratiq.com
🌐 www.technocratiq.com
November 21, 2025
Blueprint: LinkedIn Ads for Manufacturers’ Industry 4.0 Dominance
Introduction
Close your eyes and picture this: It’s mid-2025, and your manufacturing firm’s LinkedIn post about a cutting-edge IoT assembly line is trending. Procurement heads from top-tier clients are messaging you, eager to partner. Your smart factory isn’t just a production hub—it’s a brand powerhouse, thanks to Industry 4.0 LinkedIn ads. In India’s fast-evolving B2B landscape, Industry 4.0—think AI, IoT, and automation—is reshaping manufacturing. Yet, most firms struggle to showcase their tech prowess to decision-makers. Technocratiq Digital’s LinkedIn ads blueprint turns your smart factory SMM into a magnet for B2B manufacturing reach, driving leads and cementing industrial marketing dominance in 2025.

The Industry 4.0 Boom: Why LinkedIn Is Your Stage
India’s manufacturing sector is sprinting toward Industry 4.0, with a NASSCOM report projecting $300 billion in smart manufacturing investments by 2027. A Deloitte study notes 62% of Indian manufacturers are adopting AI and IoT, but only 25% effectively market their innovations. Enter LinkedIn, where 80% of B2B leads originate, per LinkedIn Marketing Solutions. With Industry 4.0 LinkedIn ads, you can target CXOs and procurement heads searching for smart factory solutions. Google Trends shows “Industry 4.0” searches up 22% in India, yet unoptimized industrial marketing leaves most firms invisible. Our smart factory SMM strategy changes that.
Your 2025 LinkedIn Ads Blueprint for Industry 4.0 Leadership
Technocratiq Digital’s blueprint harnesses LinkedIn ads to elevate your B2B manufacturing reach. Here’s how:
1. Craft Compelling Ad Content
Your smart factory story needs to resonate. A HubSpot report shows B2B buyers prioritize value-driven content.
Showcase Tech: Create ads highlighting AI-driven production or IoT analytics, like “How Our Smart Factory Cuts Downtime by 30%.”
Use Videos: Short clips of automated lines increase ad engagement by 52%, per LinkedIn.
Stay Authentic: Share case studies (e.g., “How IoT Boosted Our Output”) to build trust without hype, aligning with industrial marketing trends.
2. Hyper-Target Decision-Makers
LinkedIn’s ad platform is a precision tool for B2B manufacturing reach.
Audience: Target job titles like “COO,” “Procurement Head,” or “Plant Manager” in sectors like automotive or electronics, where McKinsey notes high Industry 4.0 adoption.
Geographics: Focus on industrial hubs like Chennai or Pune, per India Brand Equity Foundation.
Lookalike Audiences: Use LinkedIn’s lookalike feature to reach prospects similar to your current clients, boosting conversions by 25%.
3. Optimize Ad Formats and Timing
Format and timing are critical for smart factory SMM.
Carousel Ads: Showcase multi-step Industry 4.0 processes (e.g., AI inspection to delivery), driving 15% higher click-through rates, per LinkedIn.
Sponsored Posts: Amplify blogs like “Industrial Marketing in 2025: Why Smart Factories Win” to spark engagement.
Schedule Smart: Run ads during LinkedIn peak hours (7-9 AM IST, weekdays), per Sprout Social, for maximum B2B manufacturing reach.
4. Measure and Scale Success
Data drives dominance. LinkedIn Campaign Manager tracks ad performance, guiding refinements.
Key Metrics: Monitor impressions, clicks, and lead forms. Aim for a 0.45% CTR, per LinkedIn’s 2024 benchmarks.
Refine: If an AI-focused ad outperforms IoT ones, pivot to more AI content for Industry 4.0 LinkedIn ads.
Track ROI: Use Google Analytics to link ad clicks to website conversions, tying smart factory SMM to sales.
Case Study: A Manufacturer’s LinkedIn Leap
In 2024, a Pune-based auto parts manufacturer struggled to highlight its IoT-enabled smart factory. We launched a LinkedIn ads campaign:
Content: Promoted a video ad showing real-time production analytics, targeting automotive CXOs.
Targeting: Focused on Pune and Chennai, using lookalike audiences for scale.
Results: The campaign reached 20,000 professionals, generated 50 lead forms, and secured 8 high-value RFPs in 3 months, per LinkedIn Insights.
In 2025, we’re amplifying their industrial marketing for Industry 4.0 dominance. Your firm can follow this blueprint to similar success.

Why 2025 Is Your Time to Shine
The Industry 4.0 wave is here, and B2B manufacturing reach on LinkedIn is your launchpad. Forbes predicts 70% of manufacturers will prioritize digital marketing in 2025, with Google favoring targeted, video-rich industrial marketing. Delay, and competitors optimizing smart factory SMM will steal your leads. Technocratiq Digital’s LinkedIn ads ensure your Industry 4.0 story leads the conversation.

Dominate with Technocratiq Digital
Your smart factory deserves the spotlight. Technocratiq Digital’s LinkedIn ads experts craft campaigns that drive B2B manufacturing reach and industrial marketing success. Ready to lead Industry 4.0 in 2025? Book a free LinkedIn ads consultation and let’s spark your dominance!
Get in Touch with Us!
Phone: +91 7982534881
Mobile: +91 99711 50579
Email: info@technocratiq.com
WhatsApp Us Now!
Book Your Free Consultation Slot Today and take the first step towards a brighter, more successful digital future with TIQ Digital.
Sources:
NASSCOM: India Manufacturing 4.0, accessed April 2025.
Deloitte: Industry 4.0 in India, 2024.
LinkedIn Marketing Solutions, accessed April 2025.
Google Trends: Industry 4.0, accessed April 2025.
HubSpot: State of Marketing 2024, 2024.
McKinsey: Manufacturing 4.0, 2024.
India Brand Equity Foundation: Manufacturing Sector, accessed April 2025.
Sprout Social: Best Times to Post on LinkedIn, February 2025.
Forbes: Industry 4.0 Trends for 2025, December 2024.
May 13, 2025
2025 Edge: SEO for Dairy Brands’ Sustainable Practices
Introduction

What if your dairy brand’s eco-friendly efforts could outshine competitors on Google’s front page? In 2025, India’s consumers aren’t just sipping milk—they’re demanding brands that champion the planet. From farm-to-table transparency to carbon-neutral packaging, sustainable branding is no longer a buzzword; it’s a dealbreaker. Yet, most dairy brands bury their green initiatives in dense reports, not search results. Technocratiq Digital’s SEO expertise can change that, turning your eco-dairy visibility into a magnet for eco-conscious buyers. Our 2025 edge is a tailored SEO strategy that skyrockets your dairy SEO rankings, driving traffic and loyalty without breaking a sweat.

The Sustainability Surge in Dairy: A 2025 Must-Know
India’s dairy market is booming, projected to reach $355 billion by 2028, per a Statista report. But the real game-changer? Sustainability. A NielsenIQ study found 68% of Indian consumers prefer brands with eco-friendly practices, and 73% of Gen Z search for terms like “sustainable dairy” before buying. Google Trends shows a 25% year-on-year spike in “sustainable dairy” queries, yet many brands lag in dairy SEO. Without optimized content, your sustainable branding efforts are like a tree falling in an empty forest—nobody hears it. SEO is your megaphone, amplifying eco-dairy visibility to capture this green wave.

Your 2025 SEO Roadmap for Sustainable Dairy Success
Technocratiq Digital’s SEO roadmap is your blueprint to dominate dairy SEO in 2025. Here’s how to make your sustainable branding shine:
Keyword Strategy: Capture Eco-Conscious Searches
Research: Use Semrush to target high-intent keywords like “sustainable branding 2025,” “eco-dairy visibility,” and “green dairy products.” These have rising search volumes, per Ahrefs.
Incorporate: Embed keywords in blog titles (e.g., “Green Marketing: Dairy’s 2025 Sustainability Playbook”), meta descriptions, and H2 tags.
Localize: Optimize for city-specific terms like “sustainable dairy Mumbai” to attract urban eco-shoppers, where Mintel notes 30% of dairy sales occur.
Content That Converts: Tell Your Green Story
Storytelling Blogs: Craft posts like “How Our Farm Cuts Carbon: A Dairy Journey” to humanize sustainable branding. A Content Marketing Institute study shows narrative content boosts engagement by 22%.
Videos: Publish short clips on your site showcasing eco-packaging, optimized with green marketing keywords. Videos increase dwell time, a key Google ranking factor.
Infographics: Share visuals on X or Instagram, like “5 Ways Our Dairy Saves Water,” to drive shares and backlinks for eco-dairy visibility.
Technical SEO: Build a Green Machine
Site Speed: Ensure your site loads in under 2 seconds using Google PageSpeed Insights. Slow sites tank dairy SEO rankings.
Mobile Optimization: With 80% of Indian searches on mobile, per Statcounter, use responsive design for green marketing pages.
Schema Markup: Add “Sustainability” schema to highlight eco-credentials in search snippets, boosting click-through rates by 15%, per Schema.org.
Backlink Building: Amplify Authority
Partnerships: Guest-post on eco-blogs or collaborate with NGOs like Greenpeace India to earn high-quality backlinks.
Press Releases: Announce your sustainable branding initiatives (e.g., biodegradable packaging) on PR sites, linking back to your optimized pages.
Industry Forums: Engage in dairy boards like NDDB to share eco-dairy visibility content, driving referral traffic.
Analytics: Track and Tweak
Use Google Analytics 4 to monitor dairy SEO performance, focusing on metrics like organic traffic and keyword rankings.
If “green marketing” blogs outperform others, create spin-offs like “Top 10 Sustainable Branding Trends for Dairy.”
Refresh content quarterly to align with Google’s 2025 freshness algorithm, per Google Search Central.
Hypothetical Win: A Dairy Brand’s Green Triumph
Imagine a Gujarat-based dairy brand in 2024, struggling to highlight its zero-waste milking process. Technocratiq Digital stepped in with a dairy SEO strategy:
Keyword Focus: Targeted “sustainable branding Gujarat” and “eco-dairy visibility,” landing page 1 in 4 months.
Content Push: Published blogs and X infographics on water-saving techniques, shared 1,500 times.
Technical Boost: Cut site load time by 35% and added sustainability schema.
The result? A 200% organic traffic surge, 300 new B2C leads, and a shoutout from an eco-influencer. In 2025, this brand could dominate “green marketing” searches with our roadmap. Yours can, too.

Why 2025 Is Your Green Moment
The clock’s ticking. Forbes predicts sustainability will drive 50% of consumer choices by 2026, and eco-dairy visibility is your edge. Google’s 2025 algorithms favor content that’s fresh, mobile-friendly, and user-focused—our SEO strategy nails all three. Delay, and competitors optimizing for sustainable branding will scoop up your audience. With dairy SEO, your green story can lead searches and hearts.

Go Green with Technocratiq Digital
Your sustainable branding deserves to shine. Technocratiq Digital’s SEO experts craft strategies that boost eco-dairy visibility and drive loyalty. Ready to lead green marketing in 2025? Schedule a free SEO audit and let’s make sustainability your superpower!

Get in Touch with Us!
Phone: +91 7982534881
Mobile: +91 99711 50579
Email: info@technocratiq.com
Whatsapp Us Now!
Book Your Free Consultation Slot Today and take the first step towards a brighter, more successful digital future with TIQ Digital.

Sources:
Statista: India Dairy Market, accessed April 2025.
NielsenIQ: Sustainability in Food and Beverage, 2024.
Google Trends: Sustainable Dairy, accessed April 2025.
Mintel: Dairy Trends 2024, May 2024.
Content Marketing Institute: B2C Content Marketing, February 2024.
Google PageSpeed Insights, accessed April 2025.
Statcounter: Mobile Market Share India, accessed April 2025.
Schema.org: Structured Data, accessed April 2025.
Google Search Central: Freshness Algorithm, accessed April 2025.
Forbes: Sustainability in Business 2025, November 2024.
May 6, 2025
2025 Blueprint: SEO to Skyrocket CA Firms’ GST Compliance Rankings
Imagine this: It’s February 2025, and a small business owner in Mumbai frantically searches “GST compliance help” on Google. Your CA firm’s website pops up first, offering a crisp blog on the latest GST updates. That’s not luck—that’s SEO magic. As India’s GST regime evolves with new rules in 2025, CA firms face a golden opportunity to attract small and medium enterprises (SMEs) seeking tax compliance guidance. But here’s the catch: without a strategic SEO plan, your expertise stays buried under pages of search results. At Technocratiq Digital, we’ve cracked the code to make CA firms the go-to resource for GST compliance. Here’s our 2025 blueprint to skyrocket your CA firm rankings and drive SME leads organically.
Why GST Compliance Is a 2025 Goldmine for CA Firms
India’s GST framework is set for big changes in 2025. The GST Council is reportedly mulling rate rationalizations and stricter compliance checks, with e-invoicing mandates expanding to smaller businesses. A recent study by EY India predicts a 30% spike in SMEs seeking professional tax compliance help as these rules kick in. Yet, most CA firms miss out because their websites aren’t optimized for GST SEO. Clients aren’t walking through your door—they’re searching online. If your site isn’t ranking for terms like “GST compliance 2025” or “SME tax compliance,” you’re losing leads to competitors.
Here’s the good news: SEO can change that. By targeting high-intent keywords and creating value-driven content, your firm can dominate search results and build trust with SMEs—all while staying compliant with ICAI’s no-advertising rules.
The 2025 SEO Blueprint for CA Firms
Our team at Technocratiq Digital has distilled years of SEO expertise into a practical, 2025-ready blueprint for CA firms. Follow these steps to boost your CA firm rankings and capture SME leads:
1. Nail High-Intent GST SEO Keywords
Research: Use tools like Ahrefs to find 2025-specific keywords like “GST compliance updates,” “SME tax compliance,” and “GST e-invoicing 2025.” These have high search volume and low competition.
Incorporate: Weave these into blog titles, meta descriptions, and headers. For example, a blog titled “GST Compliance in 2025: What SMEs Need to Know” grabs attention.
Localize: Target city-specific terms like “GST help Mumbai” to attract local SME leads.
2. Create Evergreen, ICAI-Compliant Content
Educational Blogs: Write detailed guides on GST changes, like input tax credit rules or e-invoicing. Keep them jargon-free to appeal to SMEs.
Infographics: Share visual summaries of GST deadlines on LinkedIn. A 2024 LinkedIn study found infographics get 3x more shares.
FAQs: Answer common SME queries (e.g., “How to file GST returns in 2025?”) to rank for voice searches.
3. Optimize Technical SEO for Speed and Authority
Site Speed: Google prioritizes fast-loading sites. Use Google PageSpeed Insights to ensure your site loads under 2 seconds.
Backlinks: Partner with industry blogs or chambers of commerce to earn links, boosting your CA firm rankings.
Schema Markup: Add structured data for “Professional Services” to enhance search snippets.
4. Track and Tweak with Analytics
Use Google Analytics to monitor which GST SEO keywords drive traffic.
Adjust content based on performance. If “SME tax compliance” blogs outperform others, double down with related topics.
A Real-World Win: How We Transformed a CA Firm’s Reach
Last year, a mid-sized CA firm in Delhi approached us. Their website was stuck on page 3 for “GST help” searches, and SME leads were drying up. We rolled out a custom SEO strategy:
Keyword Overhaul: Targeted “GST compliance Delhi” and “SME tax compliance 2024,” boosting them to page 1 within 3 months.
Content Revamp: Published bi-weekly blogs and LinkedIn infographics on GST updates, shared by 200+ SMEs.
Technical Fixes: Improved site speed by 40% and added schema markup.
The result? A 150% increase in organic traffic and 25 new SME leads monthly. By 2025, we’re scaling their strategy to dominate “GST compliance 2025” searches. Your firm could be next.
Why Act Now?
The 2025 GST landscape is a ticking clock. SMEs are already searching for tax compliance solutions, and competitors are optimizing for GST SEO. A Google Trends report shows “GST compliance” searches spiking 20% year-on-year. If your CA firm rankings aren’t in the top 5, you’re invisible to potential clients. Plus, Google’s AI-driven algorithms in 2025 will favor fresh, user-focused content—exactly what our blueprint delivers.

Your Next Step with Technocratiq Digital
Ready to skyrocket your CA firm rankings? Technocratiq Digital’s SEO experts craft tailored strategies that align with ICAI rules and deliver measurable SME leads. Let’s make your firm the first name SMEs see when they search “GST compliance.” Contact us today for a free SEO audit and start dominating 2025 searches.

Get in Touch with Us!
Phone: +91 7982534881
Mobile: +91 99711 50579
Email: info@technocratiq.com
Whatsapp Us Now!
Book Your Free Consultation Slot Today and take the first step towards a brighter, more successful digital future with TIQ Digital.
Sources:
GST Council Updates, accessed April 2025.
EY India GST Report, 2024.
LinkedIn Marketing Solutions, 2024.ggt58l
Google PageSpeed Insights, accessed April 2025.
Google Trends: GST Compliance, accessed April 2025.
April 24, 2025
3 Steps to Master Digital Advertising – Inside Google Marketing

What is Digital Advertising?

At its most basic, digital advertising is any sort of advertisement that appears online, whether on your web browser, your social media apps, or other destinations and resources across the internet.

Today, digital advertising takes many forms and uses various channels including social media, video streaming, mobile apps, Pay-Per-Click (PPC) ads you see at the top of search results, and almost anywhere else that can get your attention. We take a look inside the biggest and the most connected advertising platform.

Inside Google Marketing

We split the plan into three steps, sharing precisely what Google’s Advertising team uses—and in what order—to raise awareness, lead generation, online sales, offline sales, and install applications.

3 Steps to measure Digital Advertising

Step 1

Use Data to Set Goals

Type of Goals

Thought Roadmap:

a) What do you want to achieve with a Google ad campaign?

This is the marketing objective (MO). The performance products of Google ads are specially designed for these four: Lead Generation, Online Sales, Offline Sales, & Mobile Growth.

b) What metrics do you have to measure and improve to fulfill that MO?

This is the KPI (Key Performance Indicator).

c) What Value does the KPI have to reach to be successful?

That is the campaign goal. This value is determined by the ROI required by the business based on the Customer Lifetime Value (or nearest proxy to this).

Type of Performance Goals

A framework that helps the effectiveness and cost-efficiency of marketing efforts:

Choosing a Goal

A useful Campaign goal is :

a) Quantifiable: Results can be measured clearly

b) Incremental: Goes beyond what is achieved naturally without any media expense.

c) Commercially Viable: Produces positive return on investment.

The gold standard for performance campaigns inside Google advertising is Customer Lifetime Value(CLV), which measures a customer’s value over a specific time-frame.

Step 2

Performance campaign metrics

When Google works on sales or revenue campaigns (which the team calls ‘results’ or campaigns for ‘direct response,’) we usually target the following.

Conversion Tracking

A Conversion occurs when a customer completes a valuable action.

Conversion tracking is critical because:

a) it shows whether the campaign is effective in driving the desired KPIs and goals.

b) it allows us to calculate the campaign ROAS or CPA, to see if the campaign is cost-efficient.

c) it allows us to save time and improve efficiency by unlocking automated strategies in Google Ads.

Automation

Google ads use strong algorithms to learn machines to help get the right ads to the right client.

We often introduce automated bidding once we’ve set up conversion monitoring.

– automation optimizes our campaigns towards a metric or objective

– it’s guided by our CLV and our target ROI (Return on Investment)

– saves us time, providing both flexible control options and insightful reporting tools

– ensures efficiency by placing the right bid at the right time.

Dynamic Creatives

Dynamic creative formats are another excellent form of automation accessible through conversion monitoring.

We saw that machine learning manually checks our creative properties. We use dynamic creatives because they produce more income per media dollar invested in our experience.

– These advertisements are driven by machine learning algorithms to view custom-tailored images and text

– 45k+ possible permutations are available for testing with up to 30 person text, logo, video & image variations.

Also Read: 3 ways humans can do PPC better than machines alone

Step 3

Waterfall Media Planning

The Waterfall

A waterfall methodology provides budgets dependent on their performance for the various channels.

– The best channel performs in full before the demand within CPA and ROAS goals can be completely captured.

– At this point, it’s considered fully-saturated; only then does the second-best performing channel begin receiving funds, and so on.

– Google prioritizes the networks continuously, thereby hitting the objective of the total CPA or ROAS by CLV.

Water Budget Planning

Why use WaterFall?

Running multiple campaigns & products across Google Ads can be complicated.

– We found that our best-performing channels are a priority, which means that we continue to concentrate financially on lasers and measuring.

– The Waterfall strategy encompasses both large and small budgets and national and global initiatives.

Conclusion

Advertisement Strategy is one of the key elements of the marketing mix and deals with anyone or two-way communication that takes place with the consumer. Bookmark this page to following these simple steps to gain maximum advantage.

If your campaigns are getting complicated and are not driving the results then you can reach out to us for advisory.

For questions or to share your project details with us, drop us an email at info@technocratiq.com or Whatsapp at +91-7982534881.

Article submitted by:

Amit Sharma

Linkedin: www.linkedin.com/in/amtysharma

February 23, 2021
B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection
COVID-19 drives more business to B2B marketplaces
Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360

How Committed Are Big Advertisers to Content Marketing?
Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs

The Pandemic Pushes A Rebound in Mobile App Opens
Technology, Internet and productivity app opens saw a 55 percent year-over-year increase from March through June, with business app opens up 26 percent and finance and insurance industry app opens seeing a 22 percent rise, according to newly-released report data highlighting strong positive shifts from app opens during March. MarketingCharts

Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience
Facebook has launched a test version of its Horizon virtual reality (VR) social media experience, offering features for collaboration along with social interaction elements — available via waiting list — the firm recently announced. Social Media Today

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift
Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to recently-released GlobalWebIndex survey data.. eMarketer

LinkedIn lets Page owners view, sort, learn more about their followers
LinkedIn (client) has launched an array of new features for its business pages, including more detailed page follower information, page-related event listings, and new employee content sharing and curation options, the Microsoft-owned professional social media platform recently announced. Search Engine Land

Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count
Twitter has begun testing the use of a combined “quotes” metric comprised of the platform’s longstanding retweet and comment counts, in an effort to visually simplify its user experience elements, the firm has announced. Social Media Today

Google Ads to limit Search Terms reporting, citing privacy
Google has started notifying its Google Ads users that certain infrequently-searched terms will no longer be available in the Google Ads search terms report — a move the search giant says is aimed at protecting user data and maintain privacy standards, Google recently announced. The move has led certain advertisers to question whether the Google Ads change will remove the ability to discover helpful search terms. Search Engine Land

Want to create loyal customers? Get on the bleeding edge of data security
Brand loyalty is tied to strong data privacy, with 31 percent of U.S. consumers seeing it as the most important factor, while 40 percent said that trustworthiness is tops when it comes to brand loyalty, according to recently-released survey data also showing that 42 percent refuse to share sensitive personal data for any reason. TechRepublic

Instagram Carousels Are the Most Engaging Post Type [STUDY]
10-slide carousel posts have seen the highest engagement rates on Instagram, according to newly-released survey data from Socialinsider of interest to digital marketers. The study of some 22 million Instagram posts also shows that the use of carousels has risen faster than video content, while traditional image publication has fallen. Search Engine Journal

ON THE LIGHTER SIDE:

A lighthearted look at “the rise of the customer service bots” by Marketoonist Tom Fishburne — Marketoonist

The hashtag turns 13 — Chris Messina

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden / TopRank Marketing — New Report Says B2B Influencer Marketing Still Has Massive Room For Growth — Forbes

Lee Odden — Keynote Lineup for Pubcon Pro Virtual 2020 — Pubcon

TopRank Marketing — Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren [In German] — Futurebiz

Lee Odden — Monday’s Marketing Minute: The Relaunch — Mack Collier

Lee Odden — What’s Trending: Who Tells Your (Brand’s) Story? — LinkedIn (client)

TopRank Marketing — The Essential Qualities B2B Brands Look for in Influencers — MarketingProfs

TopRank Marketing — MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions — PR Daily

TopRank Marketing — Influencer marketing daje pozytywne skutki w marketingu B2B [In Polish] — SOCIALPRESS

Have you located your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for taking the time to join us for the weekly B2B marketing industry news, and we hope you’ll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection appeared first on Online Marketing Blog – TopRank®.

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September 4, 2020