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Influencer Marketing

What is Influencer Marketing

Do you remember the early days of the internet? It was full of pop-up ads and disruptions that were annoying and, frankly, caused a lot of people to simply abandon web pages in favor of some other site with less advertising. But advertising is important for companies because a lot of people are stil...
Use Brand mentions for SEO

How To Use Brand Mentions For SEO

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update ...