LinkedIn_As_A_B2B_Powerhouse - TIQ

LinkedIn As A B2B Powerhouse

Introduction LinkedIn is one of the most well-known professional networking platforms globally. It is not just a platform to connect with people, but it has transformed into a B2B powerhouse that offers numerous opportunities for businesses of all sizes to connect. LinkedIn was launched in 2002 and ...
Search Intent in SEO

What is Search Intent in SEO?

Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs.  That is the reason understa...
B2B market performance

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribu...