Digital Marketing Updates 2022 | Technocratiq Digital

For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

Posted on August 6, 2020 By TIQ Team

As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Infl...

How B2B Marketers Can Get the Most Out of Webinars in 2020

Posted on July 28, 2020 By TIQ Team

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now ...

How To Level Up Marketing Content From B2B Influencers

Posted on June 18, 2020 By TIQ Team

B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influe...

IAB’s first publication on blockchain in advertising paints an optimistic picture

Posted on February 10, 2018 By TIQ Team

Blockchain Report In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snaps...

Quora adds more contextual and behavourial adtargeting options

Quora adds more contextual & behavioral ad-targeting options

Posted on February 7, 2018 By TIQ Team

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Be...

3 tips to make every marketing implementation a success

Posted on February 1, 2018 By TIQ Team

Implementation Strategies Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are consta...

3 Ways Humans Can Do PPC Better Than Machines Alone

Posted on January 31, 2018 By TIQ Team

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of ...

How To Use Brand Mentions For SEO

Posted on January 30, 2018 By TIQ Team

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update ...

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

Posted on January 19, 2018 By TIQ Team

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their persona...

New report: The Internet of Things and blockchain tech are made for each other

Posted on January 11, 2018 By TIQ Team

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog colla...

For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

How B2B Marketers Can Get the Most Out of Webinars in 2020

How To Level Up Marketing Content From B2B Influencers

IAB’s first publication on blockchain in advertising paints an optimistic picture

3 tips to make every marketing implementation a success

3 Ways Humans Can Do PPC Better Than Machines Alone

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

New report: The Internet of Things and blockchain tech are made for each other

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