Digital Marketing Updates 2022 | Technocratiq Digital

Quora adds more contextual and behavourial adtargeting options

Quora adds more contextual & behavioral ad-targeting options

Posted on February 7, 2018 By TIQ Team

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Be...

3 tips to make every marketing implementation a success

Posted on February 1, 2018 By TIQ Team

Implementation Strategies Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are consta...

3 Ways Humans Can Do PPC Better Than Machines Alone

Posted on January 31, 2018 By TIQ Team

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of ...

How To Use Brand Mentions For SEO

Posted on January 30, 2018 By TIQ Team

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update ...

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

Posted on January 19, 2018 By TIQ Team

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their persona...

New report: The Internet of Things and blockchain tech are made for each other

Posted on January 11, 2018 By TIQ Team

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog colla...

3 tips to make every marketing implementation a success

3 Ways Humans Can Do PPC Better Than Machines Alone

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

New report: The Internet of Things and blockchain tech are made for each other

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