TIQ Digital

Tag: Social Media

  • Successful Social Media Marketing Strategy For Your Business

    Successful Social Media Marketing Strategy For Your Business

    Social media marketing has become one of the most important parts of digital 

    marketing and is a must for any business that wants to stay competitive. With over 5 

    billion social media users worldwide, there are countless opportunities for businesses 

    to reach their target audiences. But with so much competition, it can be difficult to stand 

    out from the crowd. That’s why it’s important to create a successful social media 

    marketing strategy that will help you reach your goals. In this article, we’ll discuss 

    some tips on how to create a successful social media marketing campaign. 

    ●Define your goals: Before starting your campaign, it’s important to know what you 

    want to achieve. Do you want to increase brand awareness, generate leads, or 

    drive sales? Once you have a clear idea of your goals, you can tailor your 

    campaign to meet them. 

    ●Research your audience: To create a successful campaign, you need to 

    understand who your audience is and what they want. Use social media analytics 

    and customer data to get a better understanding of your audience’s 

    demographics, interests, and behavior. 

    ●Research your competitors: Researching and analyzing your competitors is an 

    essential component of any successful social media marketing strategy. By 

    understanding the strategies of your competitors, you can identify opportunities 

    to differentiate yourself and better serve your target audience. You can also learn 

    from their successes and failures, allowing you to develop a more effective social 

    media marketing strategy. To begin researching your competitors, start by 

    gathering information on their social media presence, including what platforms 

    they use, how often they post, and the types of content they share. Additionally, 

    pay attention to the engagement they receive from their followers and the topics 

    they discuss. By understanding your competitors’ social media strategies, you 

    can create a more effective plan for your own social media marketing efforts. 

    ●Choose the right platforms: Not all social media platforms are created equal. 

    Some platforms may be more suited to your business than others, depending on 

    your goals and target audience. For example, Pinterest is great for driving sales, 

    while Facebook is better for lead generation. If you’re targeting a more 

    professional audience, LinkedIn might be a better fit. 

    ●Create compelling content: To engage your audience and achieve your goals, you 

    need to create content that resonates with them. This can include blog posts, 

    videos, infographics, and other types of visual content. Make sure to use visually 

    appealing graphics and headlines that grab attention and clearly communicate 

    your message. A successful social media marketing strategy begins with content 

    creation. By creating content that speaks to your target audience, you can 

    effectively engage them and build relationships with them. Content creation 

    should be tailored to the specific needs of your business and should regularly be 

    updated to ensure that you remain relevant and up-to-date. Additionally, it is 

    important to ensure that your content is optimized for the various social media 

    platforms. By creating content that is tailored to each platform, you can 

    maximize your reach and ensure that your message is heard by your target 

    audience. By utilizing a comprehensive social media marketing strategy, 

    businesses can effectively reach their target audience and promote their 

    message. 

    ●Utilize paid advertising: While organic reach on social media has decreased in 

    recent years, paid advertising can be an effective way to reach your target 

    audience. Experiment with different ad formats and targeting options to find 

    what works best for your business. 

    ●Engage with your audience: Social media is a two-way conversation, so make 

    sure to engage with your followers actively. Respond to comments and 

    messages, ask for feedback, and create polls and quizzes to encourage 

    interaction. 

    ●Social Listening: Social listening tools are an essential part of any successful 

    social media marketing strategy. They enable businesses to monitor 

    conversations about their brand, industry, and competitors, identify customer 

    pain points and respond to customer queries in a timely manner. With the right 

    social listening tools, businesses can gain valuable insights into what their 

    customers are saying and how they feel about their products and services. This 

    insight can then be used to inform their social media marketing strategy and help 

    them to meet the needs of their customers better. Social listening tools also 

    provide businesses with the opportunity to engage with customers proactively 

    and build relationships with them, making them more likely to become loyal 

    customers. 

    ●Analyze and optimize: To improve your social media marketing efforts 

    continually, it’s important to track your progress and analyze the results of your 

    campaigns. Use social media analytics tools to see what’s working and what’s 

    not, and make adjustments as needed. 

    ●Use the right hashtag: Using the right hashtag is a key part of any successful 

    social media marketing strategy. Hashtags are used to categorize content and 

    make it easier for social media users to find what they are looking for. Hashtags 

    also help with engagement, as they allow users to join conversations around 

    topics they care about. Additionally, hashtags can be used to track trends and 

    measure the success of campaigns. They can also be used to increase traffic to 

    a particular website or page. By using the right hashtags, businesses can 

    maximize their reach and engagement on social media, as well as gain valuable 

    insights about their audience. In short, using the right hashtag is essential for any 

    social media marketing strategy. 

    By following these steps, you can create a successful social media marketing campaign 

    that helps you achieve your business goals. Good luck! 

    Technocratiq Digital is an innovative marketing agency that helps businesses of all 

    sizes succeed in the digital age. Our team of experienced professionals specializes in 

    creating social media marketing strategies that are tailored to the unique needs of each 

    client. We understand that every business is different and requires a customized 

    approach to social media marketing. Our team will work with you to develop a strategy 

    that will help you reach your goals and maximize your success. We are committed to 

    helping you achieve success by providing the highest quality services and strategies. 

    With our expertise and knowledge, we can help your business reach its full potential. 

  • UNLOCKING INSTAGRAM FOR MICRO, SMALL AND MEDIUM BUSINESSES GLOBALLY

    UNLOCKING INSTAGRAM FOR MICRO, SMALL AND MEDIUM BUSINESSES GLOBALLY

    ALMOST ONE THIRD INTERNET USERS USE INSTAGRAM! Instagram with its 700 million active user base has positioned itself as the preferred platform for business across the world. Most viewed Instagram stories are from business accounts and consumers have already spent billions of dollars purchasing Instagram recommended goods and services. 

     

    Let us dive straight into how it all works?

    1. Creating an Instagram Business account or converting your existing personal account

    Most of you reading this will already have a personal Instagram account. If your content is updated, niche, and creative you can just simply convert your personal account to a business account. Or you can simply just create a new Instagram Business account.  

     

    2. Development and implementation of successful Instagram Strategy

    When it comes to defining your brand’s unique selling point, you need to first define your geographies and target demographics to set a clear objective for your planned business activities. We at TIQ, are experts in creating a successful Instagram business model for your business so that you can just plug and play your content. Schedule your free consultation! 

     

    3. CONTENT, CONTENT, CONTENT

    It goes without saying that to reach your audience and place yourself as a desired brand your content needs to be authentic with a concise call to action system. Creating your content calendar and optimising your existing creatives will make you stand apart from your competitors. 

      

    4.  Metrics, Maths, and More

    YES! There are various tools both free and paid across the internet which provide you the ability to measure your goals and revisit your expectations for every campaign. Some of the best tools available are Buffer, Hootsuite, Sprout, and SkedSocial. Check them out! 

     

    Now let me share some professional TIPS from our experts at Technocratiq to boost your businesses social media presence

    1. First impression will last forever, your time is now! 

    2. Integrate your social media marketing with a unified message across platforms.

    3. Engage with your audience, provide that value they have been looking for! 

    4. Manage your reputation and build a credible brand with trusted reviews

    5. Start with one platform, then build on it. 

    6. Document your day to day operations for content, it will be easier to document than to create.   

    Let your audience feel they are in control and prioritize quality over quantity. Create a great lasting brand and reach a global audience for your business through Instagram marketing. Contact us to know more about how Instagram is made for your business. 

  • Quora adds more contextual & behavioral ad-targeting options

    Quora adds more contextual & behavioral ad-targeting options

    Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings.

     

    Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets.

     

    Behavioral (people-based) targeting

    Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options

    • Interest Targeting — Reach users who have engaged with specific topics by reading questions, voting on answers and more.
    • Lookalike Targeting — Cast a wider net by targeting users that have similar attributes to an advertiser’s existing audience in Quora Ads manager.

    Contextual (content-based) targeting

    In addition to topic targeting, Quora is adding two new options for contextual targeting.

    • Question Targeting — Ads can show on specific questions and be tailored to that content. This is Quora’s most granular level of targeting.
    • Multiple Topic Targeting — Upload your Google keywords to find matching Topics on Quora and target multiple Topics with your ads.

    Location and device targeting can be layered on top of any of these options.

    Additionally, advertisers on the platform can now exclude certain questions and certain audiences from their campaigns.

     

    This Article Originally Appeared on Marketing Land
    Source
  • How To Use Brand Mentions For SEO

    How To Use Brand Mentions For SEO

    Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link schemes evolved to outsmart the algorithm. New Penguin updates followed. The story went on for years until it no longer made sense.

    First, publishers started to associate links with a risk of getting penalized. Today, many of them (think Wikipedia, The Next Web, Entrepreneur, Forbes, and numerous others) simply nofollow outgoing links: They don’t want to be seen as “endorsing” every site they link to or even contemplate what the algorithm might make of it. They’re playing it safe, and you can’t blame them. But what good is the system if the biggest players stop casting their votes?

    Second, the internet is changing. PageRank’s idea of the web being a graph of pages connected by hyperlinks, which represent relationships between these pages in a very limited, binary way (link = trust; lack of link = lack of trust), is somewhat outdated. The web today is so much more than links and pages — it’s a full-blown ecosystem where relationships can be expressed in a million ways. Unlinked brand mentions and the sentiment behind them may be the timely replacement for a site authority signal the internet needs.

    In this post, we’ll take a look at how unlinked mentions may be used by search engines for ranking and how you can track and amplify these mentions to boost your SERP presence with a web monitoring tool like Awario.

    The evidence

    So what makes us think search engines use linkless mentions for ranking?

    1. Google and Bing have said it

    Google Webmaster Trends Analyst Gary Illyes mentioned in his keynote at Brighton SEO in September 2017:

    “If you publish high-quality content that is highly cited on the internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you are doing great.”

    Duane Forrester, formerly senior product manager at Bing, pointed out at SMX West 2016 that unlinked mentions can be as strong a signal as backlinks, confirming that search engines can easily identify mentions and use them to determine site authority:

    “Years ago, Bing figured out context and sentiment of tone, and how to associate mentions without a link. As the volume grows and trustworthiness of this mention is known, you’ll get a bump in rankings as a trial.”

    2. Google’s patents have said it

    Google’s Panda patent (covered extensively by Bill Slawski here) also refers to mentions, aka “implied links,” as a signal that could be equal in weight to the good old backlinks:

    “The system determines a count of independent links for the group (step 302). […] Links for the group can include express links, implied links, or both. […] An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource. Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.”

    3. Google’s Search Quality Guidelines have said it

    Search Quality Guidelines is a document used by Google’s quality evaluators who rate web pages in SERPs; based on the ratings, Google develops changes to their ranking algorithm. From these guidelines, we know that reputation (aka the public opinion about a brand) matters for rankings.

    “For Page Quality rating, you must also look for outside, independent reputation information about the website. When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources.”

    4. It helps Google tell the good from the bad

    A few years ago, negative reputation could actually help some not-so-conscientious online merchants rank in Google, as bad reviews generated links and buzz around the brand. But when stories like this hit The New York Times, things weren’t funny anymore.

    In response to that story, Google incorporated an algorithmic solution to down-rank merchants that provide poor user experience. Not surprisingly, Google won’t say exactly how the solution works. One thing they did mention is their “world-class sentiment analysis system,” though it’s not completely clear whether it’s being used in the algorithm.

    What does this mean for your SEO strategy?

    The bad news is, you’ve got one more thing to track and optimize. The good news is that mentions are much easier to get than dofollow links and will likely pay off equally well. The even better news? If you already have a link-building strategy that’s working for you, you can continue using it to win mentions and stop stressing about publishers nofollowing your links (or not linking to you at all).

    Here are two things to include in your SEO strategy in 2018.

    1. Track brand mentions

    In addition to a backlink checker, you’ll need a monitoring tool to find mentions of your brand and product across the web. Mind that a lot of apps only look for mentions on social media, so make sure the one you choose is good at digging up mentions that come from around the web (think review platforms, forums, blogs and news sites). Awario, with its own web crawler, is really good at this. You can sign up for a free 14-day trial here.

    To get started, simply create an alert for your brand (if you’d like to track backlinks alongside, create a separate alert for your website URL). You’ll see your feed populate with mentions in a few minutes. From there, use Awario’s Reach metric to see the authority of every resource that mentions you, be it a website or social media user. You can sort your mentions by Reach to see the most influential posts first.

    On top of that, Awario has a sentiment analysis system, so you can quickly see the sentiment behind every mention, filter mentions to react to the negative ones quicker and, most importantly, aggregate the data to see which sentiment dominates your brand’s mentions (sentiment is used by Bing and likely Google, remember?). To do this, jump to the Dashboard module and examine the sentiment graph to make sure you’re doing well with your reputation. You can click on any point on the graph to see the positive or negative mentions from any day.

    Keep an eye on how your mentions and their Reach grow and how the overall sentiment of the buzz around your brand changes.

    2. Keep growing your mentions

    Link building isn’t just about links anymore. A lot of the same principles apply to building unlinked brand mentions, and there are also new, exciting tactics to try. Here are a few to get you started.

    • Reviews: Encourage and track customer reviews for your brand, and make sure to respond to the negative ones. Depending on the type of your business, platforms to track for reviews will vary: TripAdvisor and Yelp for restaurants, G2 Crowd for SaaS apps and so on.
    • Social selling: Social media is the place to go if you want to build brand awareness, get the conversation going about your business, and even do sales. Skeptical? Here’s a good post that explains the benefits.
    • Social customer care: Customers turn to social media to complain and ask questions about brands, and you want to be there to grow their trust and loyalty. Not only is this good for business, but the happy customers are likely to keep spreading the word about your brand, which can help SEO. Here’s a guide to get you started.
    • Competitor monitoring: Just as with backlinks, it’s important to track mentions of your competitors to see what they’re doing to grow awareness and learn from their tactics and mistakes. The benefits are infinite; here are the major ones.
    • Influencer marketing: In addition to your brand monitoring alerts, use Awario to track mentions of industry keywords. This will not only help you understand your audience better, but it will also find influencers to market your products through (use the Influencers report for that). Remember, as with backlinks, it’s not just quantity that matters — the more authoritative the person mentioning you, the more weight the endorsement has. Get started with this post.

    One last thing

    Links aren’t obsolete yet. They still matter, but the amount of buzz around your brand and its sentiment is no less important. And if you think about it, it makes sense. You want people to be talking about your business and saying good things about it. Is it any wonder search engines are putting this “buzz” into a quantitative metric so they can give searchers the results other people trust and love?