Marketing Strategy ! Archives - Page 2 of 2

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

Posted on September 25, 2020 By TIQ Team

Trends to follow in 2020 US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, accordin...

5 Ways B2B Marketers Can Boost Productivity and Focus

Posted on September 21, 2020 By TIQ Team

Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic tur...

B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

Posted on September 4, 2020 By TIQ Team

COVID-19 drives more business to B2B marketplacesGlobal marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 per...

7 B2B Content Marketing Tactics For Long Term Success

Posted on August 20, 2020 By TIQ Team

I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you? Athlete A can run the distance, but Athlete B is explosive. ? via GIPHY If you’re anything like [...

How to Optimize Original B2B Research Content For Credibility and Impact

Posted on August 17, 2020 By TIQ Team

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such...

For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

Posted on August 6, 2020 By TIQ Team

As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Infl...

How B2B Marketers Can Get the Most Out of Webinars in 2020

Posted on July 28, 2020 By TIQ Team

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now ...

How To Level Up Marketing Content From B2B Influencers

Posted on June 18, 2020 By TIQ Team

B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on...

Quora adds more contextual and behavourial adtargeting options

Quora adds more contextual & behavioral ad-targeting options

Posted on February 7, 2018 By TIQ Team

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Be...

3 tips to make every marketing implementation a success

Posted on February 1, 2018 By TIQ Team

Implementation Strategies Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are co...

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

5 Ways B2B Marketers Can Boost Productivity and Focus

B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

7 B2B Content Marketing Tactics For Long Term Success

How to Optimize Original B2B Research Content For Credibility and Impact

For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

How B2B Marketers Can Get the Most Out of Webinars in 2020

How To Level Up Marketing Content From B2B Influencers

3 tips to make every marketing implementation a success

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