LinkedIn_As_A_B2B_Powerhouse - TIQ

LinkedIn As A B2B Powerhouse

Posted on February 10, 2023 By TIQ Team
Introduction LinkedIn is one of the most well-known professional networking platforms globally. It is not just a platform to connect with people, but it has transformed into a B2B powerhouse that offers numerous opportunities for businesses of all sizes to connect. LinkedIn was launched in 2002 and ...
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Search Intent in SEO

What is Search Intent in SEO?

Posted on March 5, 2022 By TIQ Team
Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs.  That is the reason understanding se...
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Analytics of B2B Marketing

B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions

Posted on November 14, 2020 By TIQ Team
How Can You Improve Your B2B Virtual Event’s ROI?47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, acc...
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B2B market performance

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

Posted on October 16, 2020 By TIQ Team
B2B marketers are struggling to produce enough content amid the pandemic35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribu...
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