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19 Jan
2018

Nearly 80% of consumers would end brand relationship over unauthorize…

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal

18 Jan
2018

Google announces its first turnkey integration with Salesforce

In November 2017, Google announced plans to roll out new integrations between its Analytics 360 product and the Salesforce Sales and Marketing Clouds. The first one — an integration of Salesforce Sales Cloud to Google Analytics 360 — is now available. Now, offline sales pipeline data such as leads and opportunities

17 Jan
2018

NRF report shows lack of tech awareness among shoppers

To hear martech companies tell it, technologies such as voice search and augmented reality (AR) are on the rise. But in Consumer View, a quarterly report released today by the National Retail Federation (NRF), customers are telling a different story. The report said that only 16 percent of those surveyed were aware of

13 Jan
2018

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech Lab is out this week with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics. OpenDirect offers standards for ad transactions directly between a publisher and

12 Jan
2018

Digital Marketing News: What Marketers Think about AI, Autonomous Sto…

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation

11 Jan
2018

New report: The Internet of Things and blockchain tech are made for e…

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes.

10 Jan
2018

MarTech Today: BlueVenn reimagines itself for GDPR, blockchain terms …

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: To comply with GDPR, BlueVenn is having to reimagine itself Jan 8, 2018 by Barry Levine The UK-based firm is figuring out how consumer-facing companies

05 Jan
2018

MarTech Today: Terminus buys BrightFunnel, CDPs doubled over last yea…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 3, 2018 by Barry Levine The purchase is one step in Terminus’s plan

30 Dec
2017

MarTech Today: Showpad helps sellers sell, agencies adjust to pressur…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Showpad gives companies a new way to help their sellers sell Dec 28, 2017 by Robin Kurzer The platform says it’s creating “salespeople of the