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12 Feb
2018

MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice…

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Pixability guarantees YouTube brand safety for advertisers Feb 9, 2018 by Ginny Marvin Two new solutions offer refunds on YouTube placements that don’t meet each advertiser’s

10 Feb
2018

IAB’s first publication on blockchain in advertising paints an optimi…

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys

09 Feb
2018

Does trust matter more than growth? Salesforce’s Benioff thinks so.

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for

07 Feb
2018

Quora adds more contextual & behavioral ad-targeting options

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s

06 Feb
2018

MarTech Today: Alexa vs. Siri, Innovid and Xumo’s addressable ad over…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point? Feb 5, 2018 by Greg Sterling Apple’s HomePod with Siri comes

05 Feb
2018

MarTech Today: Jaywing’s Archetype predictive engine, how SMEs are pr…

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers Feb 2, 2018 by Barry Levine The UK-based marketing firm says the new engine has greater

03 Feb
2018

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it …

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by

02 Feb
2018

Twitter gives developers full access to its entire archive of tweets

Developers can now access every tweet that has ever been published on the social media platform, TechCrunch reported today. The new Full-Archive Search is the latest API to provide increasingly broader access to archives since Twitter started working on this project at least seven years ago. Previously, only enterprise-level developers

01 Feb
2018

3 tips to make every martech implementation a success

Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach

31 Jan
2018

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive