Do you remember the early days of the internet? It was full of pop-up ads and disruptions that were annoying and, frankly, caused a lot of people to simply abandon web pages in favor of some other site with less advertising. But advertising is important for companies because a lot of people are still browsing websites. But there’s been an evolution in how companies are trying to connect with others on the internet. One result of that is what’s called influencer marketing.

Influencer marketing is when companies work with those who have a wide audience and a lot of, well, influence. It’s not a traditional ad message, but it is still a way to promote something, helping people know about and believe in a product because they know about and believe in a person. What is influencer marketing and what can you do to help your company advance? This graphic explains it.

What is Influencer Marketing When Should You Use It

Via Salesforce