Social media marketing has become one of the most important parts of digital marketing and is a must for any business that wants to stay competitive. With over ...
It’s no secret that SEO is important for any business with an online presence, but what’s the difference between an SEO strategy and tactics? Simply put, strategy is the “why” behind your SEO efforts, while tactics are the “how.” A successful SEO strategy starts w...
Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs.  That is the reason understanding se...
Pain: You have multiple communication channels, but you can’t find the right customer at the right time.  4.33 billion people are on social media – and they all make new friends. Now the question we should be tackling is: how effectively do brands make friends and establish relationships...