B2B Marketing Archives

Using chatbots to improve customer service

Posted on January 13, 2023 By TIQ Team

As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around...

What is Search Intent in SEO?

Posted on March 5, 2022 By Mohit Rana

Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs. That is the reason understa...

6 Key Metrics to measure Internal Brand Health

Posted on February 16, 2021 By TIQ Team

What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage...

How can brand perception monitoring affect a change in your business decisions

Posted on February 9, 2021 By TIQ Team

How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers ...

HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

Posted on November 26, 2020 By TIQ Team

Business Transformation through Digital Marketing in the Asian subcontinent has seen a massive spike in recent years. The markets are changing rapidly every year while creating new means to track consumers’ attention, needs, and preferences. Platforms like TikTok and Snapchat are instant hits whil...

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Posted on November 21, 2020 By TIQ Team

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organization...

B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions

Posted on November 14, 2020 By TIQ Team

How Can You Improve Your B2B Virtual Event’s ROI?47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, acc...

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

Posted on October 16, 2020 By TIQ Team

B2B marketers are struggling to produce enough content amid the pandemic35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribu...

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

Posted on September 25, 2020 By TIQ Team

Trends to follow in 2020 US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, accordin...

5 Ways B2B Marketers Can Boost Productivity and Focus

Posted on September 21, 2020 By TIQ Team

Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic tur...

What is Search Intent in SEO?

6 Key Metrics to measure Internal Brand Health

How can brand perception monitoring affect a change in your business decisions

HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

5 Ways B2B Marketers Can Boost Productivity and Focus

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