Business Consulting Archives - Page 2 of 2

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

Posted on September 25, 2020 By TIQ Team

Trends to follow in 2020 US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, accordin...

5 Ways B2B Marketers Can Boost Productivity and Focus

Posted on September 21, 2020 By TIQ Team

Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic tur...

How to Optimize Original B2B Research Content For Credibility and Impact

Posted on August 17, 2020 By TIQ Team

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such...

How B2B Marketers Can Get the Most Out of Webinars in 2020

Posted on July 28, 2020 By TIQ Team

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now ...

How To Level Up Marketing Content From B2B Influencers

Posted on June 18, 2020 By TIQ Team

B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on...

3 Ways Humans Can Do PPC Better Than Machines Alone

Posted on January 31, 2018 By TIQ Team

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of ...

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

5 Ways B2B Marketers Can Boost Productivity and Focus

How to Optimize Original B2B Research Content For Credibility and Impact

How B2B Marketers Can Get the Most Out of Webinars in 2020

How To Level Up Marketing Content From B2B Influencers

3 Ways Humans Can Do PPC Better Than Machines Alone

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