Fastvertising 101: Turbocharge Your Marketing in Minutes
In the world of Fastvertising, it’s not just about being fast; it’s about being fast with purpose and precision....
How to achieve successful Virtual Event Marketing?
Using virtual events to interact with your audience is a fantastic idea. Virtual events can be a great alternative if you’re looking to reach a larger audience or provide live event options for those who can’t attend in person. Attendees can interact virtually with your brand, your event...
HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION
Business Transformation through Digital Marketing in the Asian subcontinent has seen a massive spike in recent years. The markets are changing rapidly every year while creating new means to track consumers’ attention, needs, and preferences. Platforms like TikTok and Snapchat are instant hits whil...
B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting
Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organization...
IAB’s first publication on blockchain in advertising paints an optimistic picture
Blockchain Report In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A ...
Quora adds more contextual & behavioral ad-targeting options
Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Be...