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MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice…

12 Feb
2018

MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice…

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Pixability guarantees YouTube brand safety for advertisers Feb 9, 2018 by Ginny Marvin Two new solutions offer refunds on YouTube placements that don’t meet each advertiser’s

11 Feb
2018

Rand Fishkin: Defining What SEO (Search Engine Optimization) is and is Not

– So besides being a cool Korean last name, what is SEO? Snake oil? Magic profit dust for your small business? A Shark Tank secret? Nah, sorry to disappoint. SEO is an important marketing tool that you need to use with your small business website. In this video, Rand Fishkin

10 Feb
2018

IAB’s first publication on blockchain in advertising paints an optimi…

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys

09 Feb
2018

Does trust matter more than growth? Salesforce’s Benioff thinks so.

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for

09 Feb
2018

ING – Why use Polymer?

Global finance institute, ING builds beautiful experiences for its customers using Web Components. Check out the live stream on Day 1 of the Polymer Developer Summit 2017, Copenhagen: For more information on Poymer resources, please visit: Subscribe to the channel: source

08 Feb
2018

SEO, Search Engine Optimisation full course

Who Else Wants To Finally Get A #1 Google Ranking In As Little As 7 Days… And Drive A Minimum Of 789 Unique Visitors To Your Websites Per Day Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search

07 Feb
2018

Quora adds more contextual & behavioral ad-targeting options

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s

07 Feb
2018

David Sylvian Nostalghia-Robin Guthrie – Imperial- Andrei Tarkovsk- Bonus Bemix Freek Tosh JOjo

Virtual Freestyle Jam Sessions One Love Freek Master of algorithm Freek Master of algorithm Robin Guthrie – Imperial-Andrei Tarkovsky + David Sylvian Nostalghia Bonus Bemix Freek Tosh JOjo 1. marketing 2. marketingtips 3. b2cmarketing 4. b2bmarketing 5. strategy 6. mktg 7. digitalmarketing 8. marketingstrategy 9. mobilemarketing 10. socialmediamarketing 11. pr

06 Feb
2018

MarTech Today: Alexa vs. Siri, Innovid and Xumo’s addressable ad over…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point? Feb 5, 2018 by Greg Sterling Apple’s HomePod with Siri comes