TIQ Digital

Author: TIQ Team

  • What is Search Intent in SEO?

    What is Search Intent in SEO?

    Google used to rely primarily on plain text and backlinks to determine ranks in its early days. Google search has evolved into a robust product with a variety of algorithm changes aimed at promoting content and results that are relevant to a user’s needs.  That is the reason understanding search intent in SEO has become super important for SEO professionals.

    SEO is a measurable entity.  It is measured on ranking, traffic gained by a website, search volume for a particular keyword, and sales or conversions that take place on the website.  A business owner will want to rank higher on Google and see an increase in their organic traffic that will generate sales and provide them with leads.  These can be achieved by keeping track of the metrics mentioned above.

    However, the most important thing that comes before all these measurable entities is the selection of the right keywords. To choose the right keywords, SEO professionals generally tend to look at search volume and ignore to understand the search intent of a keyword. The content should satisfy the user intent as well as be relevant to the search query for it to rank.

    Search users can be divided into two categories:

    • Specific – Specific users are those who are precise about their search and do not deviate.
    • Exhaustive – Exhaustive search users are those who research a lot and get into the depth of the topic.

    Search engines are continuously trying to improve their understanding of search intent.

    Search engines like Google divide the relevancy of keywords into three categories:

    • Fully relevant – Those keywords that match exactly with the search query.
    • Partially relevant – Those keywords whose search intention is not clear but match with part of the search query.
    • Keywords with multiple meanings – These are the queries that do not tell search engines what the user is actually looking for.  For example, queries like “apple”, it can be related to a fruit or mobile device.

    To answer such keywords with more than one meaning, search engines follow the query interpretation method.

    What is query interpretation?

    When a user enters a keyword that does not convey the correct intent of the search or confuses the search engine, search engines try to interpret the meaning of the keyword to provide the best possible results to the search query.  Query interpretation is of 3 types.

    • Dominant type of interpretation – This is the interpretation which the majority of the users mean when they put in a query, something similar to exact match type.
    • Common type of interpretation – This interpretation is when the search engine is not clear about the query.  Search engines try to provide results based on common interpretations that they can make and provide varying results, similar to our previous example of “Apple.”
    • Minor type interpretation – Queries that have less frequent meanings, which are generally location-specific can be termed as minor interpretations.

    Now that we know about search user categories, keyword relevancy categories, and query interpretations; it is time to understand the search intent.  Search intent is divided into transactional, informational, and navigation queries.

    Transactional Queries

    When a user types in a “do” query, they want to take a specific action, such as buying a product or reserving a service. These are crucial for e-commerce websites, as a consumer may be searching for a specific brand or item.  The purchases or bookings are made online, hence the transactional element is present in such queries.  These are called transactional queries.

    Informational Queries

    These queries are in which the user wants to learn more about a specific topic. Words such as “know” or “know more about” are used in such queries.  Nowadays, these queries relate a lot to micro-moments.  This is because of the use of smartphones with internet connections.  Whenever a user wants some instant information immediately and a search is done with this intent, it is called micro-moment queries.  For example, checking gold or stock rates.  Informational queries can range from simple to complex questions. Product research which is done before the transactional query also falls under the category of the informational query.  Informational queries are given special attention by google because they provide value to customers, whereas transactional queries help businesses.  So to grow your business, it is important to give customers information about your products or services using these informational intent keywords.

    Navigational Queries

    Navigational queries are brand-oriented where a user wants to visit a specific website to know more about the brand or business.

    Other factors which SEO professionals need to keep in mind along with these search intentions are:

    • Featured snippets can help boost SEO.  Appearing in featured snippet does not mean your website will drive a lot of traffic, but it increases the click through rate and introduces you to new users.
    • Understand the buyer journey. It is important to know how a person searches and where they are on their buyer journey.
    • Search intent is not constant, it keeps changing.  As search intent changes, search results also change.  Based on user searches, transactional queries can change into informational and vice versa.  This depends on the situation and the surrounding environment.
    • Machine learning is improving over time, and when combined with other algorithm changes, it has the potential to alter search results pages.

    In conclusion, understanding searcher intent is one of the most important aspects of SEO. By understanding what users are looking for, you can better optimize your content and website to meet their needs. Additionally, incorporating user intent into your SEO strategy can help you to improve your rankings and drive more traffic to your website.

  • Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ

    Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ

    As we move into 2022, SEO trends are evolving faster than ever before. What worked a few years ago may not work today, and what works today may not work in the future. That’s why it’s important to stay up-to-date on the latest SEO trends. That being said, here are the top 10 SEO trends for 2022 to watch out for.

     

    1. Know The User’s Intent

    In 2022, understanding search intent will become much more crucial than ever. Google is always updating its algorithms to ensure that the best search results are returned to users. In 2020, they announced that their focus would be on understanding search intent. This means that Google will be looking at the intent behind each search and returning results that match that intent as closely as possible. To be able to match this user intent, we must be able to see beyond keywords in their most basic form and derive useful information from them.

    It’s important to understand the relation between the keywords and know how to focus on them to satisfy search intent. But what does that mean exactly? To focus on your keywords, you’ll need to understand the intent behind each search. What are people looking for when they use those keywords? What do they want to accomplish? Plan your content strategy keeping in mind the user intent of the search and the keywords you want to focus on.

     

    2. Quality Of The Content

    Google gives more priority to content that is not just good but outstanding. If you’re looking to improve your website’s ranking on Google, you know that content is key. And if you want your content to be truly effective, you need to make sure it’s of the highest quality.

    Hundreds of content are created every day for SEO purposes to gain backlinks or to spread awareness, this is giving rise to a huge amount of similar content on the web.  Google emphasizes those content that is unique and is not available on the web already.

    The best practice to follow to maintain the quality of the content is to:

    • Understand the search intent of the query.
    • Research on the query.
    • Categorize the topic, and pick the topic that matches the best with search intent as well as meets your business goals.

     

    3. SERP Localization and Changes

    SERPs are constantly changing and their layouts are adjusted to mobile users to give them the best user experience in terms of online shopping, reviews, brand awareness, etc. Over the next year, Google will place a greater emphasis on content localization. Website content that is country-specific is ranking high on Google when compared to those that were ranking globally all these years.  This is because of SERP localization and this trend will increase in the year 2022.  The sites that have a target audience globally should keep in mind to create content that is locally focused to a particular country too.

    Select keywords that have local intent in their search queries like those of a particular country, city, or area.  This will help you show local relevance in the content, help you attract more visitors from that area, and help you rank higher in local search results.  If your website has to show up in local results then it is necessary to optimize and update your business details on GMB, site markup, wikis, etc.

     

    4. Focus on Visual Content

    Google ranks the sites with unique images, the ones that are original and specific to the content.  Visual content is also based on user intent because people are attracted more to visual content and images, especially the younger generations. There are a lot of chances that the content will rank high only because of the images in it.  Google also shows images as the result of a search query.

    Google lens was introduced by Google to meet the image and visual needs of audiences who are searching for a particular item in google but cannot enter it in words.

    Google can now tell when a video or image will be the right result for a user based on AI. Image and video optimization can help you achieve these results easily.

     

    5. Automation

    Automation saves a lot of time and effort and most of the SEO practices will be automated in the year 2022, such as search intent analysis, competitor analysis, site audits, technical audits, etc. Marketers can use these automation processes to deliver high-quality content.

    Automation also helps SEO professionals to fill the gaps related to skills, resources, technology, and execution of their campaigns. This is especially true for small businesses that may not have the bandwidth to do everything themselves. Automation tools can help to improve website SEO, content marketing, social media campaigns, and more.

     

    6. Use of Natural Language

    When it comes to content marketing, the use of natural language is key. By using natural language, you can connect with your target audience on a more personal level. This helps to create a connection that can lead to trust and ultimately, conversion. To use natural language in your content marketing, you need to understand your audience.

    What are their interests? What are their needs? What are their pain points? Once you understand your audience, you can start speaking to them in a way that is more natural and resonates with them.

    Natural language helps in the use of long-tail keywords. There’s no doubt that using natural language when optimizing your website for long-tail keywords can help improve your search engine rankings. Natural language keyword research can help you find keywords that are not only relevant to your business but also have low competition, making it easier to rank higher in search engine results pages.

     

    7. Mobile User Experience

    Your website mobile experience is just as vital as your desktop experience. In fact, according to recent reports from analytics, it is clear that mobile apps are no longer an optional enhancement; they are a required part of any business strategy.  It starts from the discovery of your business online to the user engagement and interaction with your business using mobile phones.  Mobile user experience will also impact the core web vitals on mobiles. If your website isn’t mobile-friendly, you can bet your bottom dollar that your customers will take their business elsewhere.

     

    8. Sustainability

    In 2022, it is advised that SEO professionals focus on long-term SEO strategies that are sustainable. Normally SEO professionals focus a lot on the benefits of their site and brand awareness through their strategies, whereas the main focus should be on the latest industry trends and Google updates.

    The key to obtaining long-term sustainable results through SEO is:

    • Continuous optimization.
    • Enhanced user experience.
    • Following the latest trends and industry news.
    • Follow Google updates and make amendments as necessary.

     

    9. Indexing

    It is always necessary and recommended to update search engines whenever a website is created or content is added, updated, or deleted from a website.  This will help the search engines to crawl and update their index of the changes.  IndexNow is an API, that notifies search engines for the same process.  IndexNow makes it easy for SEO professionals. SEO professionals can submit a list of URLs with updates or changes using IndexNow and this API immediately notifies the search engine crawlers to crawl and index the website. Bing and Yandex search engines are leading in the use of IndexNow API. 

    10. Expertise, Authoritativeness and Trustworthiness (E-A-T)

    E-A-T is a growing trend that needs to be considered in the year 2022.  E-A-T of your site depends on online PR, link building, technical SEO, and content.  Achieving E-A-T for the most part depends on the content.  Content should always be created by a subject matter expert.  This can be analyzed by comparing your content to the content that is ranking and finding out what you are actually lacking.  This will help you to build the quality of your content and in turn, build the E-A-T of your website.

    In conclusion, the top 10 SEO trends in 2022 will see content being given even more importance, along with a major fall in the use of link-building as the main SEO tactic. None of this is a huge surprise. The use of technology such as voice search and AI-based platforms will continue to rise moving forward, and the user experience will become increasingly valued. Careful planning and an understanding of these SEO trends will help any business stay ahead in the game.

  • Preparing For A Privacy-First Future In APAC

    Preparing For A Privacy-First Future In APAC

    Responding to data and browser policy changes is critical for brand leaders looking to strengthen their business and also meet their customers online for the very first time. Let’s see how Asia-Pacific (APAC) privacy policy is trying to build a safer web.

    Now with growing internet usage, people are more worried about their privacy and use of their information by brands. As more companies explore new ways to reach customers online, APAC companies are increasingly understanding the importance of user trust in successful digital advertising and marketing. The guidelines of APAC differ from country to country. This is because privacy and consent expectations of people also vary.

    Without underlying privacy legislation in APAC, it becomes more critical for the advertisers, industry groups, and internet community to collaborate and unite on successful best practices.

    How is APAC managing with developing browser policies?

    Third-party cookies have been long used by many firms to deliver customers personalized advertisements depending on their browsing habits. However, when users navigate from website to website, it becomes difficult for users to control how their data is used because of these third-party cookies. So, web browsers are avoiding third-party cookies now, but restricting them without putting in place privacy-friendly alternatives may lead to more problems.

    In 2019, the Chrome team launched the Privacy Sandbox aimed at helping advertisers gradually reduce third-party cookies. Sandbox privacy suggestions provide technologies for presenting personalized advertisements, spotting fraud, and measuring advertisement performance without the use of third-party cookies.

    How to responsibly accept first-party data in APAC?

    Diligently using the information that individuals are willing to share will help businesses stay up-to-date and perform better along with adhering to changing policies and regulations. First-party data at this time is of high priority because more brands are looking for ways to improve their business performance without causing a privacy breach.

    Despite this, some of APAC’s major roadblocks to effective first-party data are technological and skill-related, specifically the difficulty to combine data collection and data usage. Many brands will need time to overcome these obstacles, but some big brands have already started solving this problem.

    How does machine learning help in privacy-first data policy?

    With reduced data collection, the importance of automation in expanding first-party data potentially cannot be overstated. Some businesses are developing models to predict consumer behavior. Some are collaborating with partners on Google Marketing Platform.

    With the help of automation, marketers are discovering creative approaches to remain ahead of the ever-changing needs of customers.

    If the brands do not adhere to the privacy policy, there are chances that the customers will choose their competitors over them. From using an automated bidding technique, attribution model based on data, real-time response to consumer needs; there are many ways brands can use automation as they slowly proceed towards first-party data policy.

    How to prepare for a privacy-focused business?

    Let us now check the three steps that can make your business privacy-focused.

    1. Establish direct contact with customers – Provide useful services that improve customers’ purchase experience and also use their data cautiously.
    2. Invest in technology that prioritizes privacy – Sort out data, reveal insights, anticipate performance, and improve revenue with cloud-based and automated solutions that don’t compromise privacy.
    3. Clearly define your privacy policies – Give people clarity, selection, and control about their data and information and inturn gain their trust.

    By concentrating on ways to preserve the privacy of the user, you will strengthen customer connections, boost the performance of your business, and important of all you will comply with the privacy-first policy.

  • South-East Asia Digital Growth Economy 2022

    South-East Asia Digital Growth Economy 2022

    Southeast Asia (SEA) has witnessed a decade of new possibilities in the growth of its digital economy. The digital economy in the region is recovering quickly towards a bright future. Let’s try to get some insights from this article about the e-Economy rise in Southeast Asia and the opportunities which marketers can explore. The pandemic has changed the lives and economic climate in nearly all parts of the world. It has made way for new innovations and thinking. The pandemic has also caused a shift in consumer behavior and this behavioral shift is predicted to have a long-term impact on the internet economy’s primary growth drivers.

    A major part of the Internet’s economy is formed by digital finance services, online media and travel services, online food and transportation services, and e-commerce services.  To take advantage of this enormous potential of growth in businesses, brands must understand what it takes to satisfy consumer expectations and improve customer happiness.

    The use of digital services in SEA countries has soared, especially after the pandemic. The number of people using internet services and online paid services has also increased for services like food delivery, online shopping, shopping for groceries, etc.

    How can brands use these growth opportunities?

    In the present day, digital services are essential. Consumers would like to get value and satisfaction for the money they spend on these services.  

    What are the key factors that consumers look at before they opt for a brand?

    1. A large product variety for selection.

    2. A better buying experience.

    3. Pricing and offers that suit their budget.

    4. Different modes of payment.

    5. An easy shopping process.

    When a brand meets these basic criteria, the customer needs are met and then the customer will associate themselves with the brand and will be willing to spend money on such brands. The key point here is to give the customer satisfaction with a great user experience.

    So how can brands retain their customers? How can the customers be the ambassadors of their brand?

    This can be achieved by following these steps:

    1. Brands should make lives easy for their present as well as new consumers.  This can be done by giving consumers a good user experience when they associate with a brand.

    2. Web pages and mobile apps must be user friendly to help consumers buy their desired products quickly, easy to understand, and detailed product and service descriptions must be provided, shipping and delivery options must be displayed clearly, and finally, provide a clear and simple checkout procedure so that they buy the product instead of exiting the process.

    3. Add different digital payment options so that people can make payments easily from any part of the world.

    4. Customer reviews and feedbacks are important for a brand because this helps them to improve their business by understanding the problems which their customers face in their buyer journey. Collect reviews in each step of the customer’s buying process.

    Growth Opportunity In Top Sectors

    E-commerce Business – E-commerce is one of the fast-growing sectors.  E-commerce platforms are being used by people of all age groups.  This growing demand is increasing the usage of digital financial services which in turn is helping the underbanked new generation customers to shop online. One sector in e-commerce that brands can focus on is grocery. People living in the SEA region spend a great deal of money on groceries. But these are offline purchases from retailers. Online grocery shopping in these regions is still low. If online grocery purchase increases, then this sector has excellent potential for growth. Marketers should be ready to grab this opportunity. They need to have all the means with which they can acquire, retain and grow their customer base.  This can happen only when the brands have a variety of products for selection, different modes of payment for a smooth shopping experience. To stay ahead of the competition in the grocery e-commerce business, brands must be able to provide a convenient and flawless shopping experience with fast delivery options.

    Food Delivery Business – Food delivery services have seen the greatest growth with 71% of internet users of the Southeast Asian region opting for this service and the users who have been already using these services have increased their frequency of ordering food online. This increase tells us that the online food order and delivery service is going to stay for long. The growing demand for food delivery services can easily surpass the size of the e-commerce market in the future. As the competition is high in this sector, marketers should try to find out the needs of their customers and try to fulfill them so that their satisfied customers never get a chance to switch to another provider.  Quality and the relationship with customers along with brand identity play an important role in this sector.

    Video Subscription Business – Video subscription falls under the online media category which shows increased growth potential.  With internet connectivity reaching all parts of the Southeast Asian regions with easy access to digital payment methods for its usage, subscription video is growing in demand, not just in the city but also in the rural areas. Marketers have a great opportunity in these rural areas. The important things that marketers need to do to attract these customers are by having a variety of pricing, offers, and payment methods by keeping in mind the financial conditions of people living in a particular region.  When there are different options for people to select from, it makes it easy for them to opt for subscriptions and become consumers.

    Conclusion

    In order to thrive in the increasing internet economy of the Southeast Asia region, brands must meet the growing customer expectations and satisfaction at every point of their buyer journey. The above mentioned are a few ways which marketers and brands can adopt to increase their customer acquisition and meet their business goals.

  • What do 2022 Search Trends mean For Your Digital Strategy?

    What do 2022 Search Trends mean For Your Digital Strategy?

    New search technology is changing the way we find and interact with content online. We all know how quickly we can find the information we’re looking for on the internet, and as technology continues to evolve, we’ll be able to find what we need even faster. To meet this fast-growing consumer search demand, marketers should be able to fulfil this demand in real-time and deploy budgets efficiently.
     
    Adopt Current Marketing Techniques
    Many people know that consumer search trends are changing and will continue to change in the future. B2B marketing trends, consumer buying trends, and advertising trends are all evolving and becoming more and more influential in the sales and marketing arena.
     
    How can one prepare for the future?
     
    I would answer by saying that we should always be investing in our knowledge and use that knowledge to educate our future selves. This is why we need to follow trends and consider how those trends will affect our current and future strategy.
     
    The first trend is that we’ll no longer search for product-specific keywords like “shoes” but instead will go straight to a product page and buy it. This trend will also carry over to other searches, such as “jobs” or “flights” and even to “near me” searches.  “Near me” searches, for example, a hotel near me, a restaurant near me yield a better result to consumer search queries with reviews which helps them make better choices.
    Bidding, keyword targeting, and creatives are all automated in today’s search campaigns.
    The combination of broad match keywords and smart bidding, which may help advertisers keep up with fast-changing customer behaviour, is a vital component of current search advertising.
    Marketers can unlock growth by combining a thorough awareness of global search trends with the technological ability to capitalize on increasing and decreasing behaviour patterns.
    We all know that voice search is becoming a much more popular way to search for information online. The number of voice searches will overtake typed searches. With that said, it’s important to have a strategy in place for how to take voice searches into account. To be successful, it’s essential to take these trends into account. You need to be aware of what’s going on so you can prioritize your digital marketing campaigns.
     
    Under the current consumer-driven trend, search engines are now catering to the needs of consumers instead of the traditional thought of catering to the needs of people looking for information. Businesses have both obstacles and possibilities as a result of changing consumer behaviour, so marketers need to follow the changing trends to make the best gains in their digital marketing strategies.

  • 9 True Things About Digital Marketing For Expo 2020

    9 True Things About Digital Marketing For Expo 2020

    Marketing is essential at every stage of the business, but it’s especially important when you’re looking towards business expansion. International marketing is vital to the success of your company. Expos, trade shows, conventions, workshops, and conferences are all great ways to increase your reach. One of the best ways to increase your reach is by expanding your digital presence. Here are ways through which you can reach a wide audience digitally in Expo 2020 Dubai to ensure your company’s success. 

    Digital marketing is the best way to reach the expo’s target audience as location targeting can be done. It’s important to consider the different stages that come with the target audience for Expo 2020. In the greatest physical event like Expo2020 the audience is in “Discovery stage” as people are just becoming aware of your products or services. It’s also a great way to reach at the product evaluation stage, as they are now actively evaluating products, as well as the purchase stage, when they are ready to buy.   

    9 true things about digital marketing for Expo 2020 –    

    The opportunity that the Dubai Expo 2020 presents is unique and infinite.  Businesses whether small or big will be able to interact with people from across the globe. There will be millions of visitors during the Expo and it is a fantastic time to initiate performance and brand marketing with the help of digital first strategies.   

    1.City marketing, social media targeted marketing, promotional email marketing, content marketing. Whatever marketing strategy your business is using, this event will give you the opportunity to refine it. A simple card drop or location based performance campaign can be an excellent opportunity to showcase your business to a diverse range of people from different countries and cultures.​

    2.The expo is expected to attract up to 35 million visitors! They’re mostly there to see the pavilions, which are carefully created exhibitions commissioned by individual countries to showcase their offerings. This is where tourists may see a wide range of technologies and innovations. Customer service marketing, viral marketing, branding, influencer marketing, real-time marketing can be done to target.​

     3.The expo is expected to be the most technologically advanced yet, so you have the opportunity to reach people in ways you’ve never been able to before- This global event will allow you to speak to people in ways you’ve never been able to before. It will allow you to reach people across the globe and to tell your story through various digital platforms. The expo 2020 will be a chance for you to showcase what you do and to highlight your strengths. There will be over 190 countries attending the expo 2020, providing your business an ideal chance to get noticed by millions of customers.     

    1.Retargetting Digitally: When visitors come to the expo, they go to the numerous country pavilions to learn about the products and services on display. Visitors can see and experience everything firsthand, as well as meet the people who are making and developing these   innovative products and services. The Expo should also be viewed as an opportunity for countries to collaborate, share technologies, and establish international standards. Getting together and meeting people to exchange information is an excellent approach to develop alliances and agreements. Showing ads to the interested audience is one of the crucial aspects to create brand recall.  

    2.To enhance your conversion rates, you should consider adopting digital marketing channels such as social media marketing (SMM). It’ll be an excellent platform for showcasing your business and products to potential buyers making them feel more connected to you and your brand. SMM (social media marketing) is a social approach for reaching out to potential new customers or converting them into loyal ones.  

    3.Digital marketing for expo 2020 will generate leads that will be followed up on and delivered at the expo- Thousands of business leaders and global policy makers are expected to attend the World Expo 2020 Dubai. One of the main marketing focus is generating marketing and sales qualified leads.   

    4.Video based marketing strategies will revolve around promotion of exhibitors, events, and all of the unique products which will be available to the world. Video marketing is a fantastic approach to leave a lasting impression, promote to your audience, and reach out to new consumers and prospects. In fact, 73 percent of visitors who watch product videos tend to buy, and it has been shown time and time again that companies offering videos are viewed as more trustworthy by their customers.  

    5.Since it is a 6 monthly event hence SEO is one of the most cost-effective and efficient digital marketing strategies to expand your online business and increase sales. More people will be able to find and contact your company if you rank first in search results. The more key terms you can successfully target, the more qualified customers will click on your products, and as a result, your conversions and income will rise. 

    6.Advertising, which is the spread of information using digital technology, will be required for Expo 2020. Advertisements are frequently placed on or near the subject of the campaign, piquing the recipient’s interest in the offered product. Due to their global reach, digital media platforms have become popular for advertising. Email campaigns, social media campaigns, and media publications should all be included when thinking about gaining momentum at the Expo 2020 through digital marketing.    

    Know your audience, know your goals, and know your content. It doesn’t matter if you’re running an independent store, a business at expo 2020 Dubai, or a multinational company – digital marketing is the best way to reach your target audience.  ​

    The Dubai Expo 2020 presents a unique opportunity for all kinds of businesses whether B2B   or B2C to interact with people from across the globe. ​

    Help your business take off by initiating brand marketing with the help of digital marketing agencies in Dubai. In order to maximize the potential of the Dubai 2020 Expo, you must be as prepared as possible. Where can you start?   

    One great place is by learning more about our service offerings for expo 2020 Dubai. It is time to leverage the power of going digital and grow your business!  Contact Technocratiq Digital to gift your business the wings to grow. 

  • Digital Marketing Strategies for the Online Jewelry Business

    Digital Marketing Strategies for the Online Jewelry Business

    Trivial marketing budgets, bungling Internet marketing strategies, and lack of owners’ marketing knowledge are the primary reasons for business failures in 2021.

     

    Most business owners now agree that the Internet, social media, and relationship marketing are three critical aspects to the success of any business. The jewellery business is witnessing a new channel landscape for hybrid consumption involving fast fashion changes. Jewellery businesses globally now have plans to implement a mix of international marketing strategies to compete with the biggest jewellery groups worldwide. Jewellery now comes in various shapes and forms including the most popular diamonds and gold, to more exclusive options like 3-D printed. This blog overviews some fundamental strategies business leaders can adopt to escalate profits. 

     

    Internet marketing strategies

    “The implementation of the Internet marketing strategies enables marketers to advertise anytime and to reach larger audiences” (Richard & Habibi, 2016).

     

    In the current era of fast-paced technological developments and a colossal shift towards digitization due to the outbreak, internet marketing tools like SEO, content marketing, social media marketing, email marketing has opened up the business world in an unprecedented fashion. Now businesses do not need to shell out millions of dollars to be seen or heard by the customers. Small Businesses have opportunities to ethically scale up their business. 

     

    Some other popular internet marketing strategies for the jewelry business are PPC marketing & the most hyped Influencer marketing.

     

    Even though the difficulty of measuring the rate of online marketing investment returns is a primary obstacle that hinders the online presence of business owners, we at TIQ digital are assisting clients on different tools of internet marketing every single day. 

     

    Social media marketing strategies

    “Marketing planner, resource allocator, customer relationship manager, price and products manager, and data collector are just a few examples of small business owners’ roles in their companies” (O’Donnell, 2014)

     

    The three key desires of social media marketing for a business are to reach business leads, build traffic, and increase brand awareness. Facebook, Instagram, Youtube, and Pinterest are great social platforms to increase the exposure of your jewelry brand. To explore different types of Advertisement campaigns check out our previous blog on the Facebook family of apps. 

     

    Here are some ways social media can help your Jewelry Business 

    • Regular informative & promotional posts
    • Maintain proactive response (for qualified leads)
    • Pre-Launch Campaign (leads to new collections, seasonal offerings)
    • Post-Launch Campaign (leads to storytelling, testimonial)
    • Event promotion (leads to brand recall)
    • Group promotion (leads to awareness, branding)
    • Special authentic moments like marriages, anniversaries, bridal moments, Puja stories, and short videos (leads to engagement & branding), 
    • Maintain exclusivity & unified brand image on all social pages (leads to increasing genuine followers)

    Learn more about Technocratiq Digital’s Social Media Management for jewelry business. 

     

    Brand Building Strategies 

    “Small business owners and marketers use branding as the most significant business strategy tool to create customer value and to maintain a competitive advantage” (Mogos Descotes & Pauwels-Delassus, 2015).

     

    There are a vast number of factors that profoundly impact customers, including their attitudes, confessed values, and the environments in which they live. We at TIQ, define brand as a valuable growing asset that builds consumer loyalty, drives future demand for company products, and ensures future cash flows. The brand is a quintessential reputational asset for all types of businesses, and strong brand management more than often results in retaining customers because they might easily recall both the company and its products. 

     

    Here are Some Brand Building Activities which apply to jewelry businesses 

    1. Brand Persona & Brand Personality –  Collection of personality traits, attitudes and values that your brand showcases on a regular basis.
    2. Brand Positioning- Description of your target market that also includes a holistic picture of how you’d like your brand to be perceived by customers.
    3. Tag Line Logo- Three- to seven-word phrase that accompanies your logo.
    4. Email Signature- Personalized block of text with branded elements. 
    5. Packaging- A stand-out feature that enhances the consumers’ perception of the brand like environmentally friendly materials.  

    Learn more on Brand Strategies deliverables  at TIQ digital

     

    Customer relationship management marketing strategies 

    “Electronic word-of-mouth (e-WOM) encompasses any positive or negative comment addressed through potential, actual, or past customers about a product or organization that is accessible to some people and organizations through the Internet”(Krishna & Schwarz, 2014).

     

    The jewelry market is one of the largest consumer sectors in In India- larger than telecom, automobiles, and apparel and perhaps second only to the foods sector. Quality, Commitment, Understanding, and Trust are foundations for creating strong relationship marketing. Business owners achieve long-term, sustainable success, and brand loyalty by creating outstanding business-to-business (B2B) relationships. Moreover, establishing paramount relationships with customers creates a positive brand reputation and develops sales and profits. 

     

    All business owners and marketers must learn to allow consumers to have an active role to build a mutually beneficial relationship and to participate in the creation of marketing communication activities. CRM in 2021 involves technology, software, inbound and outbound marketing, lead acquisitions, databases, multi touch points and multi channel marketing. 

     

    Here are some of the best  CRM solutions for Jewelry businesses 

    1. Best for Small business CRM- Zoho 

    2. Best for growing business CRM- Salesforce 

    3. Best free CRM- Hubspot

    4. Best Jewellery specific CRM- Jewels CRM

     

    Learn more on CRM capabilities at TIQ Digital 

     

    Some of the other popular marketing techniques Jewelry businesses can perform include influencer marketing, email marketing & Online Reputation Management. Digital marketing strategies for jewelry brands contain numerous possibilities of both organic and paid visitors. The world is your oyster due to the wide range of creative campaigns and ads you can incorporate into your strategies.  It is time to leverage the power of going digital and grow your business! Contact Technocratiq Digital to gift your business the wings to grow in this decade.

     

  • How you can leverage the Facebook family of apps for your business?

    How you can leverage the Facebook family of apps for your business?

    The connection between great ideas and clients has never been shorter. There is significantly more fluidity in the global market than it was two decades ago. We now encounter new business models, and technological advancement forming a new economic paradigm– The Fourth Industrial Revolution. The Fourth Industrial Revolution has profound implications on how we do business, and on how we use and create a consumer base driven by communication and connectivity. What this means is small Businesses and established enterprises have a level playing feed due to the democratization of access to marketing tools. 

     

    In this blog, we cover all of the best tools, resources, and features that can help you grow your game into the future. We emphasize how you can leverage the Facebook family of apps for your businesses. 

     

    Why you want your business to be in the Facebook family of apps? 

    Here are some mind-boggling statistics for your consideration. There are around 7.7 billion people on earth, out of which 3.8 billion people have access to the internet. 2.7 billion use some Facebook family of apps(referred to FFA). That’s more than 70% of the population!

     

    Businesses use these massive outreach platforms to connect with and inspire customers through marketing and brand awareness. When your business has its information on FFA, it can use its audience to expand into the community and become a part of it. In this way, businesses can be a better part of the community through new marketing tools that will make a much better and more successful presence in your community and the surrounding areas of social media.

     

    Facebook has made it very simple for small businesses to engage with their customers and extend their networks. To promote your brand on FFA, you can use apps like Facebook(100 million business pages), Instagram(200 million Instagram users visit at least one business profile daily)  & WhatsApp (50 million business profiles) These incredible advertising mega giants are the perfect way to boost your SEO and increase traffic to your website.  This is powerful because it helps you identify your customers – those who are interested in your products and in your service – show up on your page.

     

    What can you do to establish your business presence to nearly 3 billion people?

    – Discover, Consider, Transact, Engage 

     

    Here are some of the brilliant types of paid advertisements you can use to uplift and place your brand among its followers. Facebook offers advertising revenue to your business at a rate of around 18% of sales.

     

    Facebook- The world’s largest photo-sharing community.

     

    1. Post Engagement Facebook Ads-  Drive Engagement( likes comments & shares) to a defined audience.
    2. Video Facebook Ads– Educate, inspire, or entertain your audience about your product or service. 
    3. Carousel Facebook  Ads-  Product demos, product highlights, promotion announcement, testimonials, storytelling
    4. Lead Generation Facebook Ads-  Newsletter sign-ups, demo requests, job applications, or event registration.
    5. Collection Facebook Ads- Mini online store, multi-product display, Instant experience
    6. Slideshow Facebook Ads-  USP optimization, product options, demo products
    7. Event Response Facebook Ads- Increase attendee registration, sell tickets, or boost brand awareness.

    Facebook is the king of social sharing and messaging.

     

    Instagram– Capture and share the world’s moment

    1. Stories Instagram Ads- Dominate the viewer’s screen, minimizing distractions, and catch people in a highly personal space
    2. Photo Instagram Ads- Oldest Ad format, Deal vouchers, competitions, events, and landing page links.
    3. Video Instagram Ads-  Brand awareness and promote content like webinars or courses, traditional product ads, offers, and walkthroughs
    4. Instagram Carousel Ads- unique story,  aspects of a single product or service, synchronized & unified brand series
    5. Collection Instagram Ads-  eCommerce, product discoverability, clone audience
    6. Explore Instagram Ads- New audiences, brand awareness, high engagement

    Instagram is a fun, visual, friendly, and highly social platform 

     

    Create the most influential social campaigns with Technocratiq Digital.

     

    Whatsapp– WhatsApp is a great retail place, especially during remote times. Even if you are not going to build a WhatsApp chatbot, there are many great tools for your business in WhatsApp for Business. 

    • Business Profile- A business profile gives the company a familiar “face” and identity. 
    • Quick Replies- Save and reuse messages for FAQs
    •  Automatic Greeting Message- Introduce a company to a new potential customer with no delays and waiting time. 
    • Automatic Away Message-send a custom message to people who are trying to connect the company after your working hours
    • Contacts Labels- organize your contacts and categorize them with labels for easy access.
    • Message Statistics- access vital metrics like how many of your messages were sent, delivered, and read.
    • Catalogs- Showcase your goods so people could easily browse and check out products
    • Interactive Business Message- CTA: by clicking this button, the user would be redirected to a particular webpage or make a call, Quick reply: allows users to answer with the predefined options without having to type in the answer manually
    • Facebook Shops Integration-Linking your WhatsApp Business account to your Facebook shop gives you the option to have customers who visit your shop send you a message through the WhatsApp Business app.
    • WhatsApp Payments in India-To send money on WhatsApp in the country, it’s important to have a bank account and debit card in India

    Facebook’s family of apps(FFA) lets you harness the power of synchronized connectivity. 

    Facebook is expanding, adding new features that make it easier for everyone to connect, make and share content, and have it available on FFA. In fact, Facebook’s apps offer an extraordinary, flexible array of ways to make people-focused connections.  With Facebook, you can quickly build relationships with other people, share photos, videos, messages and stories, and stay in touch with your community. 

     

    What are the benefits of integrating Facebook services into your business website:

    Facebook is unique in the way the platform is so deeply integrated with third-party technology. This makes it extremely easy to integrate Facebook web 2.0 features into your website or blog.

     

    Here are 5 Facebook-specific plugins and features that you should use for WordPress

    1. Social Snap
    2. WP Social comments
    3. Shared counts
    4. RafflePress
    5. Pixel Cat

    Facebook advertising will significantly increase your conversion rate by attracting potential new customers to your business.

     

    Learn more about how Technocratiq Digital can assist you with Facebook’s new business applications today- now that we’re moving deeper into the Facebook Platform to help organizations move more and do more better. Join thousands of businesses that are already reaching millions of consumers through Facebook. 

  • How to get guaranteed results from your digital customer engagement strategy

    How to get guaranteed results from your digital customer engagement strategy

    Pain: You have multiple communication channels, but you can’t find the right customer at the right time.

     

    4.33 billion people are on social media – and they all make new friends. Now the question we should be tackling is: how effectively do brands make friends and establish relationships online? In this Pain-Benefit-Solution Analysis, we will provide you an overview of how AI helps to engage with your customers digitally to build authentic relationships, and make new fans. Create a powerful strategy that is best for your business, whether it be social media, live chat software, webinars, or paid search.

     

    Benefit: Our AI solutions automatically find & sustains them for you The biggest companies in the world are now using Artificial Intelligence (AI). The new technologies are supposed to help them better understand their customers & react more quickly and easily to their suggestions and complaints.  Unfortunately, many companies treat these AI technologies as a kind of digital weapon, which can be used when necessary – but only when it is necessary. It is a myth that AI eliminates human-to-human connections.

     

    On the contrary, it enhances the touchpoints of human interaction. There are multiple smaller areas in your digital transformation journey where AI systems can contribute to the growth and prosperity of your business. Take hold of your active users, retention rate & core user activities.

     

    Solution: Reach the right customer at the right time using Digital Customer Engagement.

     

    A few tips that can come in handy before taking the deep dive about deciding on the right solutions for DCE

    • How your business can use AI-powered customer engagement solutions.
    • Make sure your copywriters know how to write for the web as there is a difference in the reading style and attention span.
    • Use customer personas to build the right strategies for outreach
    • Build a chatbot to address the basic queries automatically
    • Make sure your website is responsive and works
    • Use email marketing
    • Use content marketing
    • Make sure your website is mobile-friendly

    While implementing DCE pipelines you have to understand your customer’s :

    • Behavior
    • Needs
    • Motivation
    • Mindset
    • Environment
    • Culture
    • Concerns
    • Decision-making process
    • Emotions

    A few methods by which the DCE pipelines can give you better optimization results :

    • Online survey
    • Online chat
    • Live chat
    • Email
    • Social media
    • Phone call
    • In-store
    • In-app
    • In-game
    • Event

    Here is a checklist of the tools which you can use for a complete DCE funnel:

    Developing a winning digital customer loyalty strategy should be the foundation of every business. It should be part of your vision, should be one of your core competencies, and should define your future.

     

    In addition, you should have a clear and precise definition of your customer journey. As competition grows, you need to focus on your customers’ needs, set your core message, and choose a combination of powerful software’s to keep going and going and going. Create and empower your DCE strategy with Technocratiq Digital.

  • How to Optimize your Website Structure for SEO

    How to Optimize your Website Structure for SEO

    There are billions of web pages on identical topics but we only see 07-10 of them in a search result, ever wondered where the other billion web pages are? They are drained down in the hell hole of Google and other search engines. The reason for such an ill-fate is solely based on the poor SEO score on the web pages. SEO or Search Engine Optimization is the measure through which you can calculate the score of your web pages and as a whole for the websites. This score decides whether the web page is doomed or blessed. Optimizing the structure of a website is indeed the most crucial part of the web development process.

     

    Below are the secrets of SEO to save you from this gruesome tragedy.

     

    First of all, What is SEO?

    Modern search engines come with complex algorithms which make sure that websites with high organic ranking can excel and acquire the number one position of a search result. You can win this race with a high SEO score.

    Know more about the SEO Process & Your Website Health

     

    Why website structure is important?

    The answer is simple and probably you must have guessed it, for improved user engagement. If you have a good website structure then your user experience must be great which means you have high user engagement. This furthermore results in increased businesses for the brand.

     

    How to achieve a high SEO score by Website structuring?

    Now in short answer to the main question is by making the foundation strong. Just like everything in the world, websites must also have a rigid and unbending foundation. And how to lay the required base is given below:

     

    Hierarchy

    The first and foremost way to achieve that is through planning out the hierarchy of the website structure. A site hierarchy is a way to organize web pages in a website. In a nutshell, the website must be simple and easy to navigate so that users do not get lost and have trouble-free access to all the pages through links.

     

    Few things to keep in mind while building a hierarchy:

    1. Flat – Flat Hierarchy makes it easier for Google and other search engines to reach every one of your pages.
    2. Logical- Remember your structure represents information and it will only make sense if it is organized logically.
    3. Categorized- You need to make proper categories as well as sub-categories of web pages and make sure to keep it bare minimum otherwise, it results in chaos.

    Clear URLs for navigation

    Compatible URLs are essential for site navigation, it benefits more if you keep them in a logical arrangement.

     

    It helps in two ways:

     

    1. Users can easily configure their location on your site.
    2. Google likes to have insight on pages in a website that will eventually help in marketing.

    Main navigation pages in the header

    Create a header catalog for navigation pages that makes it easier for the users to travel from one page to another with a single click. We should also make sure that the navigation menu corresponds with a header to avoid confusion and complication.

     

    Consistent navigation structure

    While creating a navigation structure make sure it is not disorderly and complicated. The navigation structure should always be shallow in-depth, which highlights only important pages. A complex structure may result in the loss of salient web pages with highly important information.

     

    Also Read: How to Use Brand Mentions for SEO

     

    Effective internal linking structure

    Internal linking is the skeleton of the website. The logical structure provides easy navigation through pages for users. They can establish an information hierarchy for better understanding.

     

    Conclusion

    The most important step for SEO is the formation of site structure. As structure makes navigation easy and results in a higher user experience. The number of users interacting with the page is how you achieve organic traffic. So, make sure whenever you start designing or redesigning a website, construction of site structure must be your foundation step.

     

    TIQ aims for you to grow your organic traffic and conversions. For questions or to get started with SEO services, drop us an email at info@technocratiq.com or call at +91 798 25 34 881.