Tag: Marketing Startegy

Using chatbots to improve customer service
As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around for some time but is now rapidly increasing in popularity due to its ability to alleviate the workload of customer service representatives, improve customer satisfaction, and reduce costs for businesses.

Customer service is often one of the most important parts of any business, as it is responsible for providing timely feedback to customers and resolving their issues. However, providing quality customer service can be expensive and time-consuming for businesses, particularly when dealing with a large customer base. To overcome this, more and more companies are turning to chatbots as a cost-effective solution.

By utilizing natural language processing and artificial intelligence, businesses can create automated virtual agents that are capable of providing customers with assistance in a more rapid and efficient manner than human customer service representatives. This allows businesses to respond to customer inquiries more quickly, free up staff to focus on more complicated customer issues, and provide a more consistent customer service experience across all channels. Chatbots can be programmed with a variety of capabilities, including responding to frequently asked questions, providing product recommendations, helping customers navigate the website, and more. Additionally, they can be customized to a business’s specific needs, allowing for a more tailored customer service experience.

Natural language processing or NLP allows Chatbots to automate customer service tasks such as answering basic questions, taking orders, providing information on products and services, troubleshooting issues, as well as scheduling appointments, and tracking orders. Thanks to their AI capabilities, chatbots can understand customer inquiries efficiently and provide accurate responses in a timely manner.

Using chatbots for customer service has several advantages

1. For one, they can be programmed to provide 24/7 customer support and respond instantly to inquiries. This allows businesses to serve customers round the clock without having to hire additional staff or pay overtime wages.

2. Additionally, chatbots can handle multiple chats at once, which increases the efficiency and responsiveness of customer service departments.

3. They also enable businesses to easily collect valuable data about customer behavior and preferences which can be used for marketing purposes.

4. Moreover, using chatbots eliminates language barriers by allowing customers from different backgrounds and countries access support in their native languages.

5. Chatbots also improve customer satisfaction by ensuring customers feel heard during interactions with a business’s support team.

6. Chatbots are easily customizable and can be programmed with your brand’s voice and personality so that customers have a consistent experience when interacting with them.

7. Finally, chatbots can help businesses save costs since they require minimal setup costs compared to hiring additional employees or outsourcing customer service tasks.

8. Chatbot software tends to be much cheaper than other automation solutions as well; plus they don’t require payment for overtime or holiday wages like human agents do.

9. Chatbots can be used to automate repetitive customer service tasks, such as order processing, order tracking, and even customer feedback surveys.

Overall, the use of chatbots can bring many benefits to businesses looking to improve their customer service strategies. These automated assistants can help businesses save time and money while providing customers with an improved experience by offering 24/7 support in multiple languages. As such, chatbots are a great way for businesses to optimize their customer service operations and stay ahead of the competition.

They are useful for quick, automated responses and help companies save time and money by eliminating the need for in-person customer service reps. Chatbots also offer customers a personalized experience that can lead to increased customer satisfaction and loyalty. When used correctly, chatbots can greatly enhance customer service in any organization.

About Technocratiq Digital
- We are your Brand agents and partners with an unbiased opinion and hawk-eye view to take you to the top.
- We’re experts in engaging audiences & converting clicks to customers.
- Our team consists of highly skilled professionals, who have expertise in different niches, provide the best solution and convert your dream into a beautiful reality.
- We understand the value of web presence for any industry and work hard to manage the overall online ecosystem.
Contact us today and get started with your Marketing Technology Automation.
January 13, 2023
Successful Social Media Marketing Strategy For Your Business

Social media marketing has become one of the most important parts of digital

marketing and is a must for any business that wants to stay competitive. With over 5

billion social media users worldwide, there are countless opportunities for businesses

to reach their target audiences. But with so much competition, it can be difficult to stand

out from the crowd. That’s why it’s important to create a successful social media

marketing strategy that will help you reach your goals. In this article, we’ll discuss

some tips on how to create a successful social media marketing campaign.

●Define your goals: Before starting your campaign, it’s important to know what you

want to achieve. Do you want to increase brand awareness, generate leads, or

drive sales? Once you have a clear idea of your goals, you can tailor your

campaign to meet them.

●Research your audience: To create a successful campaign, you need to

understand who your audience is and what they want. Use social media analytics

and customer data to get a better understanding of your audience’s

demographics, interests, and behavior.

●Research your competitors: Researching and analyzing your competitors is an

essential component of any successful social media marketing strategy. By

understanding the strategies of your competitors, you can identify opportunities

to differentiate yourself and better serve your target audience. You can also learn

from their successes and failures, allowing you to develop a more effective social

media marketing strategy. To begin researching your competitors, start by

gathering information on their social media presence, including what platforms

they use, how often they post, and the types of content they share. Additionally,

pay attention to the engagement they receive from their followers and the topics

they discuss. By understanding your competitors’ social media strategies, you

can create a more effective plan for your own social media marketing efforts.

●Choose the right platforms: Not all social media platforms are created equal.

Some platforms may be more suited to your business than others, depending on

your goals and target audience. For example, Pinterest is great for driving sales,

while Facebook is better for lead generation. If you’re targeting a more

professional audience, LinkedIn might be a better fit.

●Create compelling content: To engage your audience and achieve your goals, you

need to create content that resonates with them. This can include blog posts,

videos, infographics, and other types of visual content. Make sure to use visually

appealing graphics and headlines that grab attention and clearly communicate

your message. A successful social media marketing strategy begins with content

creation. By creating content that speaks to your target audience, you can

effectively engage them and build relationships with them. Content creation

should be tailored to the specific needs of your business and should regularly be

updated to ensure that you remain relevant and up-to-date. Additionally, it is

important to ensure that your content is optimized for the various social media

platforms. By creating content that is tailored to each platform, you can

maximize your reach and ensure that your message is heard by your target

audience. By utilizing a comprehensive social media marketing strategy,

businesses can effectively reach their target audience and promote their

message.

●Utilize paid advertising: While organic reach on social media has decreased in

recent years, paid advertising can be an effective way to reach your target

audience. Experiment with different ad formats and targeting options to find

what works best for your business.

●Engage with your audience: Social media is a two-way conversation, so make

sure to engage with your followers actively. Respond to comments and

messages, ask for feedback, and create polls and quizzes to encourage

interaction.

●Social Listening: Social listening tools are an essential part of any successful

social media marketing strategy. They enable businesses to monitor

conversations about their brand, industry, and competitors, identify customer

pain points and respond to customer queries in a timely manner. With the right

social listening tools, businesses can gain valuable insights into what their

customers are saying and how they feel about their products and services. This

insight can then be used to inform their social media marketing strategy and help

them to meet the needs of their customers better. Social listening tools also

provide businesses with the opportunity to engage with customers proactively

and build relationships with them, making them more likely to become loyal

customers.

●Analyze and optimize: To improve your social media marketing efforts

continually, it’s important to track your progress and analyze the results of your

campaigns. Use social media analytics tools to see what’s working and what’s

not, and make adjustments as needed.

●Use the right hashtag: Using the right hashtag is a key part of any successful

social media marketing strategy. Hashtags are used to categorize content and

make it easier for social media users to find what they are looking for. Hashtags

also help with engagement, as they allow users to join conversations around

topics they care about. Additionally, hashtags can be used to track trends and

measure the success of campaigns. They can also be used to increase traffic to

a particular website or page. By using the right hashtags, businesses can

maximize their reach and engagement on social media, as well as gain valuable

insights about their audience. In short, using the right hashtag is essential for any

social media marketing strategy.

By following these steps, you can create a successful social media marketing campaign

that helps you achieve your business goals. Good luck!

Technocratiq Digital is an innovative marketing agency that helps businesses of all

sizes succeed in the digital age. Our team of experienced professionals specializes in

creating social media marketing strategies that are tailored to the unique needs of each

client. We understand that every business is different and requires a customized

approach to social media marketing. Our team will work with you to develop a strategy

that will help you reach your goals and maximize your success. We are committed to

helping you achieve success by providing the highest quality services and strategies.

With our expertise and knowledge, we can help your business reach its full potential.

January 10, 2023
South-East Asia Digital Growth Economy 2022
Southeast Asia (SEA) has witnessed a decade of new possibilities in the growth of its digital economy. The digital economy in the region is recovering quickly towards a bright future. Let’s try to get some insights from this article about the e-Economy rise in Southeast Asia and the opportunities which marketers can explore. The pandemic has changed the lives and economic climate in nearly all parts of the world. It has made way for new innovations and thinking. The pandemic has also caused a shift in consumer behavior and this behavioral shift is predicted to have a long-term impact on the internet economy’s primary growth drivers.

A major part of the Internet’s economy is formed by digital finance services, online media and travel services, online food and transportation services, and e-commerce services.  To take advantage of this enormous potential of growth in businesses, brands must understand what it takes to satisfy consumer expectations and improve customer happiness.

The use of digital services in SEA countries has soared, especially after the pandemic. The number of people using internet services and online paid services has also increased for services like food delivery, online shopping, shopping for groceries, etc.

How can brands use these growth opportunities?

In the present day, digital services are essential. Consumers would like to get value and satisfaction for the money they spend on these services.

What are the key factors that consumers look at before they opt for a brand?

A large product variety for selection.

2. A better buying experience.

3. Pricing and offers that suit their budget.

4. Different modes of payment.

5. An easy shopping process.

When a brand meets these basic criteria, the customer needs are met and then the customer will associate themselves with the brand and will be willing to spend money on such brands. The key point here is to give the customer satisfaction with a great user experience.

So how can brands retain their customers? How can the customers be the ambassadors of their brand?

This can be achieved by following these steps:

1. Brands should make lives easy for their present as well as new consumers.  This can be done by giving consumers a good user experience when they associate with a brand.

2. Web pages and mobile apps must be user friendly to help consumers buy their desired products quickly, easy to understand, and detailed product and service descriptions must be provided, shipping and delivery options must be displayed clearly, and finally, provide a clear and simple checkout procedure so that they buy the product instead of exiting the process.

3. Add different digital payment options so that people can make payments easily from any part of the world.

4. Customer reviews and feedbacks are important for a brand because this helps them to improve their business by understanding the problems which their customers face in their buyer journey. Collect reviews in each step of the customer’s buying process.

Growth Opportunity In Top Sectors

E-commerce Business – E-commerce is one of the fast-growing sectors.  E-commerce platforms are being used by people of all age groups.  This growing demand is increasing the usage of digital financial services which in turn is helping the underbanked new generation customers to shop online. One sector in e-commerce that brands can focus on is grocery. People living in the SEA region spend a great deal of money on groceries. But these are offline purchases from retailers. Online grocery shopping in these regions is still low. If online grocery purchase increases, then this sector has excellent potential for growth. Marketers should be ready to grab this opportunity. They need to have all the means with which they can acquire, retain and grow their customer base.  This can happen only when the brands have a variety of products for selection, different modes of payment for a smooth shopping experience. To stay ahead of the competition in the grocery e-commerce business, brands must be able to provide a convenient and flawless shopping experience with fast delivery options.

Food Delivery Business – Food delivery services have seen the greatest growth with 71% of internet users of the Southeast Asian region opting for this service and the users who have been already using these services have increased their frequency of ordering food online. This increase tells us that the online food order and delivery service is going to stay for long. The growing demand for food delivery services can easily surpass the size of the e-commerce market in the future. As the competition is high in this sector, marketers should try to find out the needs of their customers and try to fulfill them so that their satisfied customers never get a chance to switch to another provider.  Quality and the relationship with customers along with brand identity play an important role in this sector.

Video Subscription Business – Video subscription falls under the online media category which shows increased growth potential.  With internet connectivity reaching all parts of the Southeast Asian regions with easy access to digital payment methods for its usage, subscription video is growing in demand, not just in the city but also in the rural areas. Marketers have a great opportunity in these rural areas. The important things that marketers need to do to attract these customers are by having a variety of pricing, offers, and payment methods by keeping in mind the financial conditions of people living in a particular region.  When there are different options for people to select from, it makes it easy for them to opt for subscriptions and become consumers.

Conclusion

In order to thrive in the increasing internet economy of the Southeast Asia region, brands must meet the growing customer expectations and satisfaction at every point of their buyer journey. The above mentioned are a few ways which marketers and brands can adopt to increase their customer acquisition and meet their business goals.
January 16, 2022
Digital Marketing Strategies for the Online Jewelry Business
Trivial marketing budgets, bungling Internet marketing strategies, and lack of owners’ marketing knowledge are the primary reasons for business failures in 2021.

Most business owners now agree that the Internet, social media, and relationship marketing are three critical aspects to the success of any business. The jewellery business is witnessing a new channel landscape for hybrid consumption involving fast fashion changes. Jewellery businesses globally now have plans to implement a mix of international marketing strategies to compete with the biggest jewellery groups worldwide. Jewellery now comes in various shapes and forms including the most popular diamonds and gold, to more exclusive options like 3-D printed. This blog overviews some fundamental strategies business leaders can adopt to escalate profits.

Internet marketing strategies

“The implementation of the Internet marketing strategies enables marketers to advertise anytime and to reach larger audiences” (Richard & Habibi, 2016).

In the current era of fast-paced technological developments and a colossal shift towards digitization due to the outbreak, internet marketing tools like SEO, content marketing, social media marketing, email marketing has opened up the business world in an unprecedented fashion. Now businesses do not need to shell out millions of dollars to be seen or heard by the customers. Small Businesses have opportunities to ethically scale up their business.

Some other popular internet marketing strategies for the jewelry business are PPC marketing & the most hyped Influencer marketing.

Even though the difficulty of measuring the rate of online marketing investment returns is a primary obstacle that hinders the online presence of business owners, we at TIQ digital are assisting clients on different tools of internet marketing every single day.

Social media marketing strategies

“Marketing planner, resource allocator, customer relationship manager, price and products manager, and data collector are just a few examples of small business owners’ roles in their companies” (O’Donnell, 2014)

The three key desires of social media marketing for a business are to reach business leads, build traffic, and increase brand awareness. Facebook, Instagram, Youtube, and Pinterest are great social platforms to increase the exposure of your jewelry brand. To explore different types of Advertisement campaigns check out our previous blog on the Facebook family of apps.

Here are some ways social media can help your Jewelry Business

Regular informative & promotional posts

Maintain proactive response (for qualified leads)

Pre-Launch Campaign (leads to new collections, seasonal offerings)

Post-Launch Campaign (leads to storytelling, testimonial)

Event promotion (leads to brand recall)

Group promotion (leads to awareness, branding)

Special authentic moments like marriages, anniversaries, bridal moments, Puja stories, and short videos (leads to engagement & branding),

Maintain exclusivity & unified brand image on all social pages (leads to increasing genuine followers)

Learn more about Technocratiq Digital’s Social Media Management for jewelry business.

Brand Building Strategies

“Small business owners and marketers use branding as the most significant business strategy tool to create customer value and to maintain a competitive advantage” (Mogos Descotes & Pauwels-Delassus, 2015).

There are a vast number of factors that profoundly impact customers, including their attitudes, confessed values, and the environments in which they live. We at TIQ, define brand as a valuable growing asset that builds consumer loyalty, drives future demand for company products, and ensures future cash flows. The brand is a quintessential reputational asset for all types of businesses, and strong brand management more than often results in retaining customers because they might easily recall both the company and its products.

Here are Some Brand Building Activities which apply to jewelry businesses

Brand Persona & Brand Personality –  Collection of personality traits, attitudes and values that your brand showcases on a regular basis.

Brand Positioning- Description of your target market that also includes a holistic picture of how you’d like your brand to be perceived by customers.

Tag Line Logo- Three- to seven-word phrase that accompanies your logo.

Email Signature- Personalized block of text with branded elements.

Packaging- A stand-out feature that enhances the consumers’ perception of the brand like environmentally friendly materials.

Learn more on Brand Strategies deliverables at TIQ digital

Customer relationship management marketing strategies

“Electronic word-of-mouth (e-WOM) encompasses any positive or negative comment addressed through potential, actual, or past customers about a product or organization that is accessible to some people and organizations through the Internet”(Krishna & Schwarz, 2014).

The jewelry market is one of the largest consumer sectors in In India- larger than telecom, automobiles, and apparel and perhaps second only to the foods sector. Quality, Commitment, Understanding, and Trust are foundations for creating strong relationship marketing. Business owners achieve long-term, sustainable success, and brand loyalty by creating outstanding business-to-business (B2B) relationships. Moreover, establishing paramount relationships with customers creates a positive brand reputation and develops sales and profits.

All business owners and marketers must learn to allow consumers to have an active role to build a mutually beneficial relationship and to participate in the creation of marketing communication activities. CRM in 2021 involves technology, software, inbound and outbound marketing, lead acquisitions, databases, multi touch points and multi channel marketing.

Here are some of the best CRM solutions for Jewelry businesses

1. Best for Small business CRM- Zoho

2. Best for growing business CRM- Salesforce

3. Best free CRM- Hubspot

4. Best Jewellery specific CRM- Jewels CRM

Learn more on CRM capabilities at TIQ Digital

Some of the other popular marketing techniques Jewelry businesses can perform include influencer marketing, email marketing & Online Reputation Management. Digital marketing strategies for jewelry brands contain numerous possibilities of both organic and paid visitors. The world is your oyster due to the wide range of creative campaigns and ads you can incorporate into your strategies.  It is time to leverage the power of going digital and grow your business! Contact Technocratiq Digital to gift your business the wings to grow in this decade.
June 1, 2021
Power of Digital Technology to Engage & Influence Customers
As per research, 66 percent of SME owners are personally responsible for overseeing three or more areas of their organization’s activities, including marketing. While staying ahead in your business may appear to be a difficult task. However, by applying the power of digital technology in the right way, you’ll be able to increase brand awareness, also accelerating your business growth.

As digital technologies progress, there are more platforms, mediums, and touchpoints than ever before, providing opportunities to connect with your target audience on a personal level and also increasing your complexity. Let’s look at few ways to streamline:

1. Marketing Efforts should be focused in a specific direction for achieving the relevant target

When you’re running a busy small business, time is always of the essence. The foundation of your digital marketing success will be your ability to select the marketing channels that will have the greatest impact.

For example, instead of spreading your efforts across multiple social media platforms, third-party eCommerce sites, and landing pages, you could focus on your email marketing communications and your Instagram channel, in addition to your website.

Because digital technology is dynamic, these options may change over time, and as your business grows, so will your ability to broaden your marketing efforts. However, by focusing your efforts on two to three core marketing channels at first, you will be able to generate a focused buzz, and new prospects for your brand.

2. Well defined Social Strategy and alignment with overall Business strategy

95% of adults between 18 to 34 are likely to follow and interact with a brand on social media. Furthermore, 73% of marketers say social media marketing has been an extremely effective part of their business strategy.

Sharing posts using a calendar tool to get likes and comments is not a well-defined social strategy. Each platform has a unique persona and the audience is different on each. So effectively the message should also be customized as per the platform. Despite the clear cut of each platform’s nature, roughly half of today’s SMEs aren’t taking advantage of the segmentation.

In order to get the most out of your company’s social media marketing efforts, you should take your time deciding on one platform to focus the majority of your efforts.

Once you’ve set up or optimized your social media accounts (selected eye-catching profile images, verified that all links are working, creating relevant, punchy bio copy, etc.), you should begin building awareness by ‘listening to your target audience’s conversations on that platform, participating in dialogues where appropriate, and using this data to create engaging relevant content.

3. Optimize your Email Marketing Efforts

While many people believe that email marketing is a dying art, this couldn’t be the truth. Email, when used effectively, can engage and influence consumers in a big way, making it a valuable asset to any aspiring SME.

In fact, 73 percent of millennials prefer email communications from businesses.

Also, 99 percent of people check their email every day. Having said that, there is a lot of room for connecting with your audience through email communications.

To build a successful email marketing strategy for your business, you will need to consider the following elements:

Understand your audience.

Plan your goals and campaigns.

Choose the right email marketing tools and software.

Create engaging, relevant and value-driven content for your audience.

Monitor, track and measure your results.

Emails are also used in setting up targeted ad campaigns as discussed later in the article. Know more about our email funnel generation process to increase your database.

4. Partnerships and Tie-Ups with Small Scale Influencers or supporting MSMEs

Partnering for joint webinars with complementing MSMEs or Influencer marketing are very effective ways for you to broaden your commercial reach and grow your audience. Typically, this is accomplished through the use of cross-promotion or paid association.

With rising fakes in influencer marketing, the SMEs should be focused and concerned only where the real value lies for them, mostly from our understanding, sourcing small-scale influencers in your industry or niche. At present, 94% of marketers believe that transparency and authenticity are key factors of influencer marketing success.

Perhaps, by working to forge relationships with these MSMEs and smaller-scale digital influencers in your niche, you stand to cut through the noise and connect with prospects that are likely to be highly engaged in what you have to offer or what you have to say.

5. Embrace Paid Advertising (with a balanced approach)

Another business-boosting avenue you can take as an SME is paid advertising. By embracing the potential of a balanced pay-per-click (PPC) strategy through Google, Facebook, and the recently updated, Amazon Ads platform, you’ll be able to connect with a wider online audience.

Studies suggest that 75% of people that click on paid ads confirm that search ads make it easier to find relevant information. Based on that notion, a well-targeted paid ad has the power to encourage a healthy level of conversions.

There are a variety of paid advertising options available, but Google’s paid advertising platform may be the most effective for increasing your search engine visibility. At this point we would also like to highlight that paid ads (performance marketing) have their disadvantages as well, the foremost being not able to build a brand.

A lot of marketers make the mistake of relying just on performance marketing to generate leads and acquire customers to meet the targets. In the long run, a brand also needs to be set up in parallel so that the customer acquisition cost (CAC) goes down over a period of time. Running a branding and awareness campaign should also be part of the ad spending budget. Discuss more about the golden ratio for your business’s ad spend with us.

Image Source: Inc4Plus

Finally, as per the figure, you can observe that the top-funded startup sectors in 2021 are mostly related to companies using digital technology as the primary part of their business. Observing this trend we can easily say that this paves a way for all MSME businesses to focus on the implementation of the above points in the correct way. For more guidance connect with us at info@technocratiq.com

Conclusion

The possibilities for creating engaging, inspiring marketing campaigns are limitless in the digital age. Take the guidance and devote time to connect on a personal level with your prospects, focus your efforts, and take a strategic approach to your business activities.

TIQ aims for you to grow your market online. For questions or to get started with digital marketing services, drop us an email at info@technocratiq.com or call +91 798 25 34 881.
April 5, 2021
UNLOCKING INSTAGRAM FOR MICRO, SMALL AND MEDIUM BUSINESSES GLOBALLY

ALMOST ONE THIRD INTERNET USERS USE INSTAGRAM! Instagram with its 700 million active user base has positioned itself as the preferred platform for business across the world. Most viewed Instagram stories are from business accounts and consumers have already spent billions of dollars purchasing Instagram recommended goods and services.

Let us dive straight into how it all works?

1. Creating an Instagram Business account or converting your existing personal account

Most of you reading this will already have a personal Instagram account. If your content is updated, niche, and creative you can just simply convert your personal account to a business account. Or you can simply just create a new Instagram Business account.

2. Development and implementation of successful Instagram Strategy

When it comes to defining your brand’s unique selling point, you need to first define your geographies and target demographics to set a clear objective for your planned business activities. We at TIQ, are experts in creating a successful Instagram business model for your business so that you can just plug and play your content. Schedule your free consultation!

3. CONTENT, CONTENT, CONTENT

It goes without saying that to reach your audience and place yourself as a desired brand your content needs to be authentic with a concise call to action system. Creating your content calendar and optimising your existing creatives will make you stand apart from your competitors.



4.  Metrics, Maths, and More

YES! There are various tools both free and paid across the internet which provide you the ability to measure your goals and revisit your expectations for every campaign. Some of the best tools available are Buffer, Hootsuite, Sprout, and SkedSocial. Check them out!

Now let me share some professional TIPS from our experts at Technocratiq to boost your businesses social media presence

1. First impression will last forever, your time is now!

2. Integrate your social media marketing with a unified message across platforms.

3. Engage with your audience, provide that value they have been looking for!

4. Manage your reputation and build a credible brand with trusted reviews

5. Start with one platform, then build on it.

6. Document your day to day operations for content, it will be easier to document than to create.

Let your audience feel they are in control and prioritize quality over quantity. Create a great lasting brand and reach a global audience for your business through Instagram marketing. Contact us to know more about how Instagram is made for your business.

December 1, 2020
HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

Business Transformation through Digital Marketing in the Asian subcontinent has seen a massive spike in recent years. The markets are changing rapidly every year while creating new means to track consumers’ attention, needs, and preferences. Platforms like TikTok and Snapchat are instant hits while Instagram and Facebook have strengthened their position.

What is a digital business transformation?

Digital business transformation is the blueprint of your business activities which creates and integrates a digital ecosystem for all aspects of your business. Whether it is sales, accounts, or product enhancement, it covers it all. Creating a self-sustainable digital platform requires an expert’s assistance. Connect with us today for a free consultation.

Still, contemplating on building your company’s digital presence? Here are some advantages!

1. Increase Productivity

2. Reduce operating costs

3. Improve customer experience

4. Facilitate internal process integration

5. Open new market opportunities

6. Strengthen and enhance the brand value

Digitization enables businesses to enhance their efficiency, boost their competitiveness, and enter new markets. The digital revolution transforms the world in many ways like the way we connect, communicate, and consume content. Companies regardless of size or sector must use this golden time to attract more consumers hence increasing the bottom line.

Digital marketing has become an ancillary activity for every organization and digitizing an enterprise is no longer an objective, but a way to strengthen corporate management and maximize efficiency. Digitization is a must if you are to have a successful business post downturn. Consumers have changed their preferences, needs, desires, and consumption methods.

3 Fundamental Pillars of Transformation –

People, automated data processing, smart digital communications are the three pillars on which every business can successfully transform digitally. All aspects of the business should be impacted by real digital transformation.

Digitalization is not ephemeral and is here to stay! Check out our unique solutions which handholds you to your next new client.

Follow us on our Social Media Channels

Facebook, Twitter, Yoututbe, LinkedIn, Instagram

November 26, 2020
B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Where Do Digital Marketers’ Priorities Lie for the Year Ahead?

Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial uncertainties of the crisis or upping investments in digital to keep up with customers moving online. MarketingCharts

The CX Courtship: How B2B Brands Get To The Partnership Stage [Merkle Study]
The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, judging by Architecting The Ultimate Customer Experience, a study by Merkle, with participation from its gyro and B2B International agencies. MediaPost

B2B Pros Say: ‘We’re Burned Out’ By Pandemic: Study
B2B marketers are falling apart from the stress of COVID-19 and its ongoing impact, according to Revealing What’s Fact And What’s Fiction, a study by RollWorks. Of the marketers surveyed, 50% have suffered from pandemic-related burnout, And 50% say the lines between work and personal life have become more blurred in a negative way. Email Marketing Daily

Google Page Experience Update To Launch May 2021 With New Snippet Labels.
The update will show new basic page performance and expected experience statistics to searchers, Google says. Search Engine Roundtable

How Social Issues Are Sparking Action Among Brands
A majority of consumers now expect brands to take a stand on social issues and work to effect positive change—though their sentiments are sometimes complicated. A June 2020 survey by Mindshare found that more than two-thirds of US adults said brands should play an important role when it comes to speaking out against racial inequality and injustice. However, six in 10 believed brands that spoke out were being opportunistic. eMarketer

Marketers Raise Podcast Volume to Eleven – The format is poised to become a permanent and powerful marketing channel
With podcast advertising racking up 48 percent year-over-year growth in 2019, according to an IAB study, the medium’s 14.7 percent projected growth in 2020 might seem anemic. But that slowed growth is merely a pandemic-induced blip on the radar. The longer-term outlook remains stellar, with spending projected to rebound almost 45 percent, to more than $1 billion in 2021, according to eMarketer, and marketers and media companies are making big bets on the format’s staying power. ANA

We’re in this together: 5 takeaways from Adobe Experience Makers EMEA
This is a unifying moment for businesses. Across virtually every industry and discipline, business leaders are rethinking their approach to leadership, employees are finding new ways to perform their jobs in a digital world, and consumers are re-evaluating the way they make purchases. Adobe

Instagram Adds Keyword Search in Addition to Profiles and Tags
Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations. Social Media Today

Executing A B2B Integrated Marketing Strategy: Who and What’s Involved?
7 in 10 organizations have implemented integrated marketing to some extent, though it remains challenging for many, according to Demand Gen Report and True Influence’s report on the state of integrated marketing in B2B. When it comes to the best tools for executing an integrated marketing strategy, respondents cited CRM (80%), data tools (65%), reporting platforms (63%) and collaboration tools (44%) as particularly useful. MarketingCharts

New Survey Says We’re Spending 7 Hours Per Day Consuming Online Media
A new survey conducted by the research firm DoubleVerify found that we’re now spending about seven hours per day consuming online content. In the past we typically spent about three hours per day consuming media. YouTube streaming has sky-rocketed, up 43% since the pandemic started. We’re also even more obsessed with Facebook with a usage increase of 40%. Forbes

ON THE LIGHTER SIDE:

How to do strategic planning by Tom Fishburne — Marketoonist

TOPRANK MARKETING IN THE NEWS:

TopRank Marketing – 2020 Research: The Current State & Future of B2B Influencer Marketing – Onalytica

TopRank Marketing Blog – Top 20 Digital Marketing Blogs and Their Specialties – Vocal

Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for our weekly B2B marketing news, and we hope that you will return again next Friday for another round-up of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting appeared first on B2B Marketing Blog – TopRank®.

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November 21, 2020
B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions
How Can You Improve Your B2B Virtual Event’s ROI?
47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts

Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021
75 percent of marketers have been satisfied with how agencies have handled the global health crisis, while a third performed better than expected during the pandemic — two of several statistics of interest to digital marketers contained in newly-released Adweek Intelligence survey data. Adweek

Prop 24 — the California Privacy Rights and Enforcement Act — passed by voters
The California Privacy Rights and Enforcement Act (CPRA) was recently enacted, which will replace the state’s California Consumer Privacy Act (CCPA), and which includes several new online consumer privacy protections marketers will need to align with or face potential violation penalties from a new California Privacy Protection Agency. DigiDay

Google Short Videos Carousel In Search Results
Google has conducted limited testing of a new type of carousel “short videos” section within mobile search results, which would expand on the search giant’s existing video carousel search results and which could eventually offer marketers greater video cross-linking options. Search Engine Roundtable

COVID-19’s Impact on B2B Martech Budgets
Some 44 percent of B2B marketers expect marketing technology spending levels to return to normal in 2021, while 19 percent have invested in communication technologies during the pandemic — two of several insights of interest to digital marketers in recently-released survey data. MarketingProfs

Instagram Tests a New Way for Users to React to Stories Without Sending a DM
Facebook-owned Instagram has conducted limited testing of a new option allowing users to react to Instagram Stories on the frame of a story, rather than by the existing method of sending a direct message to the publisher of the story content — a move that could lead to new audience interaction opportunities for marketers. Social Media Today

Twitter launches carousel ads to drive web traffic, app installs
Twitter has released a new advertising option that will allow marketers the ability to include up to six videos or images in a new carousel ad format, Twitter recently announced. The firm also released accompanying statistics showing that testing of the new format resulted in a 15 percent greater click-through-rate on average. Mobile Marketer

Facebook Tests New Options to Add Motion Effects to Still Images in Feed
Facebook has tested new visual effect options that add several video-like motion elements to static imagery, with the new image movement features differing from the social media giant’s existing simulated 3D and animated image options. Social Media Today

Research: Small Wins Can Make a Big Impact on Gender Equality
The Harvard Business Review takes a look at some of the methods that can help in closing the perception gap, along with recently released health technology industry survey data examining how people can work towards being on the same gender equality page. Harvard Business Review

The 2021 B2B Buying Disconnect [Report]
46 percent of B2B technology buyers have felt that there are too many social media ads, with 30 percent noting that they prefered targeted ads, according to recently-released B2B buyer survey data. The report also showed that the most trusted sources of information buyers use include product demonstrations, vendor product websites, and user reviews. TrustRadius

ON THE LIGHTER SIDE:

A lighthearted look at “lead nurturing isn’t a numbers game” by Marketoonist Tom Fishburne — Marketoonist

Amid the Uncertainty, There’s Room for Levity in Ads — ANA

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lane R. Ellis / TopRank Marketing — Can You Create a Meaningful Experience in a Virtual Conference? — Timothy Hughes

Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for our weekly B2B marketing news, and we hope that you will return again next Friday for another round-up of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions appeared first on B2B Marketing Blog – TopRank®.

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November 14, 2020
B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act
B2B marketers are struggling to produce enough content amid the pandemic
35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their content plan, according to recently-released survey data. The Drum

Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options
Google has given a significant overhaul to its popular Google Analytics website traffic analysis platform, adding a smarter artificial intelligence (AI)-infused approach including new insights such as churn probability and a variety of additional new predictive metrics, the search giant recently announced. Social Media Today

WordPress can now turn blog posts into tweetstorms automatically
WordPress has rolled out a new feature that allows entire posts created in the content management system to be shared and discussed on Twitter, including accompanying images and video, with support for multiple Twitter accounts, the firm recently announced. TechCrunch

Facebook & Instagram Drop Support For WordPress Embeds
Facebook and its Instagram platform will both cease supporting the traditional and widespread form of WordPress embedding, as unauthenticated embeds won’t work after an October 24 API update — a change aimed at driving publishers to create Facebook Developer accounts and use the oEmbed embedding format, Facebook announced recently. Search Engine Journal

Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Brands achieve a 26.7 percent higher chance of gaining new customers when they target using a goal-driven advertising message mindset compared to an item-driven one, according to recently-released survey data that points out possible consequences of overly-specific ad targeting. MediaPost

Google Podcasts Manager shows you search impressions and clicks from Google Search
Google has launched a podcast performance monitoring and reporting system — Google Podcasts Manager — that shows how people find podcasts and what their listening habits are, among other new podcast-related data, Google recently announced. Search Engine Land

Key Takeaways From Congress’ Digital Competition Report
Amazon, Apple, Facebook and Google are being urged to implement changes that would promote increased interoperability when it comes to digital advertising, and Adweek takes a look at some of the findings from the nearly 450-page U.S. House Judiciary Committee’s Antitrust Subcommittee report. Adweek

YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce
YouTube has begun testing interactive product tags within certain videos, including new integration with Shopify that could lead to more streamlined clickable products within video content, the video giant recently announced. Social Media Today

Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Google has enhanced its Google Assistant service with new voice search features for users of Android apps, including functionality to post to social media platforms, the firm recently announced. MediaPost

Performance Marketing Budgets to Increase as Marketers Chase ROI
42 percent of B2B marketers plan to increase budgeting for performance marketing initiatives by up to 20 percent over the next year, and 18 percent say they will increase those budgets by over 20 percent — two of several items of interest to digital marketers in recently-released survey data. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at “product choice overload” by Marketoonist Tom Fishburne — Marketoonist

Coworker’s Sly Smile In Zoom Meeting Suggests Separate Chat Happening Right Now — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Roundup Debate on why people follow influencers — DearMishuDad
- Lee Odden — The Employees as Influencers – Insights from Adobe — Jason Falls
- Nick Nelson — 10 Important Building Blocks for Small Business Success — Small Business Trends
- Lee Odden / TopRank Marketing — The State of B2B Influencer Marketing [Research] — V3Broadsuite
Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

Thank you for taking the time to join us for the weekly B2B marketing news, and we hope that you will come back again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act appeared first on B2B Marketing Blog – TopRank®.

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October 16, 2020