Marketing Strategy Archives

How you can leverage the Facebook family of apps for your business?

Posted on May 24, 2021 By TIQ Team

The connection between great ideas and clients has never been shorter. There is significantly more fluidity in the global market than it was two decades ago. We now encounter new business models, and technological advancement forming a new economic paradigm– The Fourth Industrial Revolution. The F...

The Secrets to Marketing in the Gaming Industry in 2021 | TIQ

Posted on March 11, 2021 By TIQ Team

The gaming industry is on the rise and gamers come from every corner of life, irrespective of their age group and location. The gaming sector has been largely considered as a playground for dreamers and is not confined to a certain group of people anymore. Today there are many types of games, rangin...

3 Steps to Master Digital Advertising – Inside Google Marketing

Posted on February 23, 2021 By TIQ Team

What is Digital Advertising? At its most basic, digital advertising is any sort of advertisement that appears online, whether on your web browser, your social media apps, or other destinations and resources across the internet. Today, digital advertising takes many forms and uses various channels ...

6 Key Metrics to measure Internal Brand Health

Posted on February 16, 2021 By TIQ Team

What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage...

How can brand perception monitoring affect a change in your business decisions

Posted on February 9, 2021 By TIQ Team

How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers are aware of our...

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

Posted on September 25, 2020 By TIQ Team

Trends to follow in 2020 US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, accordin...

How to Optimize Original B2B Research Content For Credibility and Impact

Posted on August 17, 2020 By TIQ Team

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such...

How B2B Marketers Can Get the Most Out of Webinars in 2020

Posted on July 28, 2020 By TIQ Team

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now ...

How To Level Up Marketing Content From B2B Influencers

Posted on June 18, 2020 By TIQ Team

B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on...

3 tips to make every marketing implementation a success

Posted on February 1, 2018 By TIQ Team

Implementation Strategies Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are co...

The Secrets to Marketing in the Gaming Industry in 2021 | TIQ

3 Steps to Master Digital Advertising – Inside Google Marketing

6 Key Metrics to measure Internal Brand Health

How can brand perception monitoring affect a change in your business decisions

B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

How to Optimize Original B2B Research Content For Credibility and Impact

How B2B Marketers Can Get the Most Out of Webinars in 2020

How To Level Up Marketing Content From B2B Influencers

3 tips to make every marketing implementation a success

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