Google’s Updated E-A-T: What “Experience” Means for Healthcare Industry
Introduction
Google’s algorithm is constantly evolving, and one of the most recent updates has had a significant impact on the healthcare industry. The update focuses on E-A-T, which stands for Expertise, Authority, and Trustworthiness. In short, Google wants to ensure that websites providing health-related information are reliable and trustworthy sources for users. The latest update places a particular emphasis on the user experience (UX) of a website.
In this blog, we will explore what E-A-T is and why it is crucial in the healthcare industry. We will also examine Google’s updated E-A-T algorithm and its effects on healthcare websites. Finally, we will delve into what “experience” means for the healthcare industry and provide some best practices for meeting E-A-T requirements and improving UX.
Google’s Updated E-A-T Algorithm
Google’s updated E-A-T algorithm places a particular emphasis on the user experience (UX) of a website. The update aims to provide users with high-quality, reliable, and trustworthy healthcare information that is easy to find and understand. Websites that do not provide a good user experience, such as those with slow page load times or difficult-to-navigate interfaces, may see a drop in their rankings.
Impact of updated E-A-T on healthcare industry
The updated E-A-T algorithm has a significant impact on healthcare websites. Websites that fail to meet the updated requirements may see a drop in their rankings, which can significantly impact their visibility and credibility. This can be particularly problematic for healthcare websites that provide crucial health-related information to users.
Changes healthcare websites need to make to meet updated E-A-T requirements.
Healthcare websites need to make several changes to meet the updated E-A-T requirements. This includes improving their website’s user experience by ensuring that the website loads quickly and is easy to navigate. Healthcare websites also need to ensure that their content is accurate, up-to-date, and provides value to users. Additionally, they need to build high-quality backlinks from authoritative sources and ensure that their website has a strong online reputation. By making these changes, healthcare websites can meet the updated E-A-T requirements and improve their visibility and credibility in the search engine rankings.
What “Experience” Means for Healthcare Industry:
Importance of User Experience in Healthcare:
User experience (UX) refers to how users interact with a website and their overall experience on the site. In the healthcare industry, UX is crucial as users are often looking for crucial health-related information that can significantly impact their wellbeing. A good UX ensures that users can find the information they need quickly and easily, and that they have a positive experience on the website.
How UX impacts E-A-T in Healthcare Industry:
A good user experience is essential to meeting E-A-T requirements in the healthcare industry. Google’s updated E-A-T algorithm places a particular emphasis on UX, so healthcare websites that provide a good UX are more likely to meet the updated requirements and rank highly in the search engine results pages. Additionally, a good UX can help build trust with users, which is crucial in the healthcare industry where accuracy and reliability are essential.
Tips to Improve UX in Healthcare Industry:
To improve UX in the healthcare industry, healthcare websites can take several steps. These include optimizing their website for mobile devices, ensuring that their website loads quickly, using clear and concise language, and providing easy-to-navigate menus and links. Healthcare websites should also ensure that their content is visually appealing and easy to read, and that they provide valuable information to users. Finally, healthcare websites should listen to user feedback and make improvements to their UX based on user needs and preferences.
Importance of E-A-T for Clinics and Healthcare Providers:
Building Trust with Patients
E-A-T is critical for clinics and healthcare providers as it helps to build trust with patients. Patients are looking for reliable and trustworthy information when it comes to their health, so clinics and healthcare providers need to ensure that their website meets the E-A-T requirements to build credibility and trust with their patients.
Establishing Authority in Healthcare Industry
Meeting the E-A-T requirements is essential for clinics and healthcare providers to establish authority in the healthcare industry. By providing accurate and reliable information, clinics and healthcare providers can become recognized as experts in their field, which can help to attract new patients and build a strong reputation.
Examples of healthcare websites with good E-A-T and user experience
ClinAlly mPower Health:
The ClinAlly website is a prime example of a healthcare website with good E-A-T and user experience. The website provides a wealth of accurate and up-to-date information, which is written in a clear and concise manner. The website also has a clean and easy-to-use interface that makes it easy for users to find the information they need quickly.
WebMD:
WebMD is another healthcare website that has excellent E-A-T and user experience. The website provides users with accurate and reliable health information that is written by medical professionals. The website also has a user-friendly interface that is easy to navigate and provides valuable information to users.
Cleveland Clinic:
The Cleveland Clinic website is known for providing accurate and reliable healthcare information. The website has a simple and easy-to-use interface that makes it easy for users to find the information they need quickly. Additionally, the website has an extensive library of articles and resources that provide valuable information to users.
Conclusion
Meeting E-A-T requirements and providing a good user experience are essential for healthcare websites to establish themselves as trusted authorities in the industry. By following the tips outlined in this blog, healthcare providers can improve their E-A-T and user experience, which can help to attract new patients and build a strong reputation.