TIQ Digital

Tag: Digital Business

  • Preparing For A Privacy-First Future In APAC

    Preparing For A Privacy-First Future In APAC

    Responding to data and browser policy changes is critical for brand leaders looking to strengthen their business and also meet their customers online for the very first time. Let’s see how Asia-Pacific (APAC) privacy policy is trying to build a safer web.

    Now with growing internet usage, people are more worried about their privacy and use of their information by brands. As more companies explore new ways to reach customers online, APAC companies are increasingly understanding the importance of user trust in successful digital advertising and marketing. The guidelines of APAC differ from country to country. This is because privacy and consent expectations of people also vary.

    Without underlying privacy legislation in APAC, it becomes more critical for the advertisers, industry groups, and internet community to collaborate and unite on successful best practices.

    How is APAC managing with developing browser policies?

    Third-party cookies have been long used by many firms to deliver customers personalized advertisements depending on their browsing habits. However, when users navigate from website to website, it becomes difficult for users to control how their data is used because of these third-party cookies. So, web browsers are avoiding third-party cookies now, but restricting them without putting in place privacy-friendly alternatives may lead to more problems.

    In 2019, the Chrome team launched the Privacy Sandbox aimed at helping advertisers gradually reduce third-party cookies. Sandbox privacy suggestions provide technologies for presenting personalized advertisements, spotting fraud, and measuring advertisement performance without the use of third-party cookies.

    How to responsibly accept first-party data in APAC?

    Diligently using the information that individuals are willing to share will help businesses stay up-to-date and perform better along with adhering to changing policies and regulations. First-party data at this time is of high priority because more brands are looking for ways to improve their business performance without causing a privacy breach.

    Despite this, some of APAC’s major roadblocks to effective first-party data are technological and skill-related, specifically the difficulty to combine data collection and data usage. Many brands will need time to overcome these obstacles, but some big brands have already started solving this problem.

    How does machine learning help in privacy-first data policy?

    With reduced data collection, the importance of automation in expanding first-party data potentially cannot be overstated. Some businesses are developing models to predict consumer behavior. Some are collaborating with partners on Google Marketing Platform.

    With the help of automation, marketers are discovering creative approaches to remain ahead of the ever-changing needs of customers.

    If the brands do not adhere to the privacy policy, there are chances that the customers will choose their competitors over them. From using an automated bidding technique, attribution model based on data, real-time response to consumer needs; there are many ways brands can use automation as they slowly proceed towards first-party data policy.

    How to prepare for a privacy-focused business?

    Let us now check the three steps that can make your business privacy-focused.

    1. Establish direct contact with customers – Provide useful services that improve customers’ purchase experience and also use their data cautiously.
    2. Invest in technology that prioritizes privacy – Sort out data, reveal insights, anticipate performance, and improve revenue with cloud-based and automated solutions that don’t compromise privacy.
    3. Clearly define your privacy policies – Give people clarity, selection, and control about their data and information and inturn gain their trust.

    By concentrating on ways to preserve the privacy of the user, you will strengthen customer connections, boost the performance of your business, and important of all you will comply with the privacy-first policy.

  • How to get guaranteed results from your digital customer engagement strategy

    How to get guaranteed results from your digital customer engagement strategy

    Pain: You have multiple communication channels, but you can’t find the right customer at the right time.

     

    4.33 billion people are on social media – and they all make new friends. Now the question we should be tackling is: how effectively do brands make friends and establish relationships online? In this Pain-Benefit-Solution Analysis, we will provide you an overview of how AI helps to engage with your customers digitally to build authentic relationships, and make new fans. Create a powerful strategy that is best for your business, whether it be social media, live chat software, webinars, or paid search.

     

    Benefit: Our AI solutions automatically find & sustains them for you The biggest companies in the world are now using Artificial Intelligence (AI). The new technologies are supposed to help them better understand their customers & react more quickly and easily to their suggestions and complaints.  Unfortunately, many companies treat these AI technologies as a kind of digital weapon, which can be used when necessary – but only when it is necessary. It is a myth that AI eliminates human-to-human connections.

     

    On the contrary, it enhances the touchpoints of human interaction. There are multiple smaller areas in your digital transformation journey where AI systems can contribute to the growth and prosperity of your business. Take hold of your active users, retention rate & core user activities.

     

    Solution: Reach the right customer at the right time using Digital Customer Engagement.

     

    A few tips that can come in handy before taking the deep dive about deciding on the right solutions for DCE

    • How your business can use AI-powered customer engagement solutions.
    • Make sure your copywriters know how to write for the web as there is a difference in the reading style and attention span.
    • Use customer personas to build the right strategies for outreach
    • Build a chatbot to address the basic queries automatically
    • Make sure your website is responsive and works
    • Use email marketing
    • Use content marketing
    • Make sure your website is mobile-friendly

    While implementing DCE pipelines you have to understand your customer’s :

    • Behavior
    • Needs
    • Motivation
    • Mindset
    • Environment
    • Culture
    • Concerns
    • Decision-making process
    • Emotions

    A few methods by which the DCE pipelines can give you better optimization results :

    • Online survey
    • Online chat
    • Live chat
    • Email
    • Social media
    • Phone call
    • In-store
    • In-app
    • In-game
    • Event

    Here is a checklist of the tools which you can use for a complete DCE funnel:

    Developing a winning digital customer loyalty strategy should be the foundation of every business. It should be part of your vision, should be one of your core competencies, and should define your future.

     

    In addition, you should have a clear and precise definition of your customer journey. As competition grows, you need to focus on your customers’ needs, set your core message, and choose a combination of powerful software’s to keep going and going and going. Create and empower your DCE strategy with Technocratiq Digital.

  • Power of Digital Technology to Engage & Influence Customers

    Power of Digital Technology to Engage & Influence Customers

    As per research, 66 percent of SME owners are personally responsible for overseeing three or more areas of their organization’s activities, including marketing. While staying ahead in your business may appear to be a difficult task. However, by applying the power of digital technology in the right way, you’ll be able to increase brand awareness, also accelerating your business growth.

     

    As digital technologies progress, there are more platforms, mediums, and touchpoints than ever before, providing opportunities to connect with your target audience on a personal level and also increasing your complexity. Let’s look at few ways to streamline:

     

    1. Marketing Efforts should be focused in a specific direction for achieving the relevant target

    When you’re running a busy small business, time is always of the essence. The foundation of your digital marketing success will be your ability to select the marketing channels that will have the greatest impact.

    For example, instead of spreading your efforts across multiple social media platforms, third-party eCommerce sites, and landing pages, you could focus on your email marketing communications and your Instagram channel, in addition to your website.

     

    Because digital technology is dynamic, these options may change over time, and as your business grows, so will your ability to broaden your marketing efforts. However, by focusing your efforts on two to three core marketing channels at first, you will be able to generate a focused buzz, and new prospects for your brand.

     

    2. Well defined Social Strategy and alignment with overall Business strategy

    95% of adults between 18 to 34 are likely to follow and interact with a brand on social media. Furthermore, 73% of marketers say social media marketing has been an extremely effective part of their business strategy.

     

    Sharing posts using a calendar tool to get likes and comments is not a well-defined social strategy. Each platform has a unique persona and the audience is different on each. So effectively the message should also be customized as per the platform. Despite the clear cut of each platform’s nature, roughly half of today’s SMEs aren’t taking advantage of the segmentation.

     

    In order to get the most out of your company’s social media marketing efforts, you should take your time deciding on one platform to focus the majority of your efforts.

     

    Once you’ve set up or optimized your social media accounts (selected eye-catching profile images, verified that all links are working, creating relevant, punchy bio copy, etc.), you should begin building awareness by ‘listening to your target audience’s conversations on that platform, participating in dialogues where appropriate, and using this data to create engaging relevant content.

     

    3. Optimize your Email Marketing Efforts

    While many people believe that email marketing is a dying art, this couldn’t be the truth. Email, when used effectively, can engage and influence consumers in a big way, making it a valuable asset to any aspiring SME.

    In fact, 73 percent of millennials prefer email communications from businesses.

    Also, 99 percent of people check their email every day. Having said that, there is a lot of room for connecting with your audience through email communications.

    To build a successful email marketing strategy for your business, you will need to consider the following elements:

    • Understand your audience.
    • Plan your goals and campaigns.
    • Choose the right email marketing tools and software.
    • Create engaging, relevant and value-driven content for your audience.
    • Monitor, track and measure your results.

    Emails are also used in setting up targeted ad campaigns as discussed later in the article. Know more about our email funnel generation process to increase your database.

     

    4. Partnerships and Tie-Ups with Small Scale Influencers or supporting MSMEs

    Partnering for joint webinars with complementing MSMEs or Influencer marketing are very effective ways for you to broaden your commercial reach and grow your audience. Typically, this is accomplished through the use of cross-promotion or paid association.

     

    With rising fakes in influencer marketing, the SMEs should be focused and concerned only where the real value lies for them, mostly from our understanding, sourcing small-scale influencers in your industry or niche. At present, 94% of marketers believe that transparency and authenticity are key factors of influencer marketing success.

     

    Perhaps, by working to forge relationships with these MSMEs and smaller-scale digital influencers in your niche, you stand to cut through the noise and connect with prospects that are likely to be highly engaged in what you have to offer or what you have to say.

     

    5. Embrace Paid Advertising (with a balanced approach)

    Another business-boosting avenue you can take as an SME is paid advertising. By embracing the potential of a balanced pay-per-click (PPC) strategy through Google, Facebook, and the recently updated, Amazon Ads platform, you’ll be able to connect with a wider online audience.

     

    Studies suggest that 75% of people that click on paid ads confirm that search ads make it easier to find relevant information. Based on that notion, a well-targeted paid ad has the power to encourage a healthy level of conversions.

     

    There are a variety of paid advertising options available, but Google’s paid advertising platform may be the most effective for increasing your search engine visibility. At this point we would also like to highlight that paid ads (performance marketing) have their disadvantages as well, the foremost being not able to build a brand.

     

    A lot of marketers make the mistake of relying just on performance marketing to generate leads and acquire customers to meet the targets. In the long run, a brand also needs to be set up in parallel so that the customer acquisition cost (CAC) goes down over a period of time. Running a branding and awareness campaign should also be part of the ad spending budget. Discuss more about the golden ratio for your business’s ad spend with us.

    Image Source: Inc4Plus

    Finally,  as per the figure, you can observe that the top-funded startup sectors in 2021 are mostly related to companies using digital technology as the primary part of their business. Observing this trend we can easily say that this paves a way for all MSME businesses to focus on the implementation of the above points in the correct way. For more guidance connect with us at info@technocratiq.com

     

    Conclusion

    The possibilities for creating engaging, inspiring marketing campaigns are limitless in the digital age. Take the guidance and devote time to connect on a personal level with your prospects, focus your efforts, and take a strategic approach to your business activities.

     

    TIQ aims for you to grow your market online. For questions or to get started with digital marketing services, drop us an email at info@technocratiq.com or call +91 798 25 34 881.

  • HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

    HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

    Business Transformation through Digital Marketing in the Asian subcontinent has seen a massive spike in recent years. The markets are changing rapidly every year while creating new means to track consumers’ attention, needs, and preferences. Platforms like TikTok and Snapchat are instant hits while Instagram and Facebook have strengthened their position.

     

    What is a digital business transformation?

     

    Digital business transformation is the blueprint of your business activities which creates and integrates a digital ecosystem for all aspects of your business. Whether it is sales, accounts, or product enhancement, it covers it all. Creating a self-sustainable digital platform requires an expert’s assistance. Connect with us today for a free consultation.

     

    Still, contemplating on building your company’s digital presence? Here are some advantages!

    1. Increase Productivity

    2. Reduce operating costs

    3. Improve customer experience

    4. Facilitate internal process integration

    5. Open new market opportunities

    6. Strengthen and enhance the brand value

     

    Digitization enables businesses to enhance their efficiency, boost their competitiveness, and enter new markets. The digital revolution transforms the world in many ways like the way we connect, communicate, and consume content. Companies regardless of size or sector must use this golden time to attract more consumers hence increasing the bottom line.

     

    Digital marketing has become an ancillary activity for every organization and digitizing an enterprise is no longer an objective, but a way to strengthen corporate management and maximize efficiency. Digitization is a must if you are to have a successful business post downturn. Consumers have changed their preferences, needs, desires, and consumption methods.

     

    3 Fundamental Pillars of Transformation –

     

    People, automated data processing, smart digital communications are the three pillars on which every business can successfully transform digitally. All aspects of the business should be impacted by real digital transformation.

     

    Digitalization is not ephemeral and is here to stay! Check out our unique solutions which handholds you to your next new client. 

     

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