Brand Strategy - TIQ Digital

Using chatbots to improve customer service

Posted on January 13, 2023 By TIQ Team

As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around...

Preparing For A Privacy-First Future In APAC

Posted on January 19, 2022 By TIQ Team

Responding to data and browser policy changes is critical for brand leaders looking to strengthen their business and also meet their customers online for the very first time. Let’s see how Asia-Pacific (APAC) privacy policy is trying to build a safer web. Now with growing internet usage, ...

How to get guaranteed results from your digital customer engagement strategy

Posted on May 18, 2021 By TIQ Team

Pain: You have multiple communication channels, but you can’t find the right customer at the right time. 4.33 billion people are on social media – and they all make new friends. Now the question we should be tackling is: how effectively do brands make friends and establish relationships...

6 Key Metrics to measure Internal Brand Health

Posted on February 16, 2021 By TIQ Team

What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage...

How can brand perception monitoring affect a change in your business decisions

Posted on February 9, 2021 By TIQ Team

How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers are aware of...

Brand Image vs Brand Identity – Traditional Methods used by Brands

Posted on February 1, 2021 By TIQ Team

A few traditional methods used by brands even today to understand the identity-image gap. The brand GAP that we are talking about is the gap between communicated brand identity and perceived brand image by channel members and the consumers. It is the question of Who You Are Vs How You are...

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

Posted on January 19, 2018 By TIQ Team

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their persona...

Preparing For A Privacy-First Future In APAC

How to get guaranteed results from your digital customer engagement strategy

6 Key Metrics to measure Internal Brand Health

How can brand perception monitoring affect a change in your business decisions

Brand Image vs Brand Identity – Traditional Methods used by Brands

Nearly 80% of consumers would end a brand relationship over unauthorized data usage

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