SEBI Checklist

To verify their identities on social media platforms as mandated by SEBI, intermediaries must follow these specific steps:

1. Register on the SEBI Systematic Investment (SI) Portal: Intermediaries must ensure that their contact details (email addresses and mobile numbers) are registered with the SEBI SI Portal.
2. Verify Contact Information: They need to verify their registered contact information on social media platforms like Google and Meta. This involves using the same email and mobile numbers that are linked to their SEBI registration.
3. Compliance with Guidelines: Intermediaries must adhere to the guidelines set forth by SEBI, which include ensuring that all advertisements are compliant with regulations and do not mislead investors.
4. Update Information by Deadline: All required updates to contact details must be completed by April 30, 2025, to avoid restrictions on advertising.
5. Maintain Transparency: Intermediaries should ensure that their advertising practices are transparent and do not mislead potential investors regarding the nature of their services.
6. Monitor Compliance: Ongoing monitoring of compliance with these verification requirements is essential to maintain accountability and prevent fraudulent activities.

These steps aim to enhance accountability and protect investors from misleading advertisements in the BFSI sector