Introduction 

Any local business looking to expand their reach in their community today has to have an extremely strong social media presence. For Technocratiq Digital, this was a no-brainer: How do we help a local business not just build a social media presence from the ground up, but get it growing exponentially? The following is a case study of how we contributed to increasing a local business’s social media following from zero to 500 percent in six months.

The Challenge: A Local Business with Minimum Online Presence. A small local business approached us at Technocratiq Digital. This firm’s presence on social media was extremely poor, the firm was followed by far fewer accounts, and in turn had hardly enough time, money, or the needed expertise to make those rounds and engage in efficient manners. The business just couldn’t reach people through a virtual platform to fill up the gap in its overall marketing endeavors.

Opening Statistics:

Followers: Less than 200 on all the social media platforms

  • Engagement Rate: Less than 1%
  • Less than five postings per month: Random posting
  • Target Market Local community, by age, interest, and location.

The company was very strong offline because it had customers who kept on coming back and also a community connection. The strength did not translate in the online space. Knowing this, Technocratiq Digital aimed to create an elaborate growth social media strategy for increasing followers for local businesses that not only build followers but also encourage engagement and conversion.

Step 1: Understanding the Audience

Understanding the target audience of the local business was critical before tactics. Who are they trying to reach? What types of social media are most relevant and resonate with their market? This research phase set the ground for the social media strategy for local businesses. We conducted questionnaires and analyzed their current customer base to profile the ideal follower.  Primarily young adults aged 25–45 years and interested in lifestyle products. I used Facebook and Instagram the most often of all the social media sites.

  • Content Preference: Fans liked the photo and video posts more than the wordy ones.

That valuable information helped them come up with a strategy good enough to be felt by target audiences and eventually grow through social media.

Step 2: Setting SMART Goals

At Technocratiq Digital, we believe in using SMART goals to track one’s progress and ensure one achieves the set goals. For this campaign, the following objectives were set.

  • Increase followers for local businesses by 500% in six months.
  • Engage at least 5% of your audience by the end of Month 4.
  • Posting is frequent, with at least 4 good posts per week.
  • Deliver at least 100 new website visitors per week from social media by Month 6.

Along with objectives, we were able to come up with a well-focused path that led us to success.

Step 3: Crafting the Content Strategy

Any growing social media following campaign depends on content. Here, for this local firm, Technocratiq Digital developed a very interesting content calendar. There were three types of content used here in this campaign:

  • We placed local events, influencers, and customer stories under the spotlight to build the brand on the back of a community.
  • Product Showcases: Hauls A high-quality picture and video of what the company sells was posted regularly. Each of these posts is optimized with meaningful hashes and geotags to get discovered easily.
  • Interactive Content: Surveys, Q&A sessions, and giveaways were added to the strategy to create interaction and maximize engagement rates.
  • Hashtags and geotags
    We optimized the posts using location-based hashtags and geotags to further expand the social media following. This attracted local followers who were most likely to visit the physical store. We used trending hashtags relevant to the local market for increased visibility of the posts.
  • User-Generated Content
    Users creating content is what would mostly make this platform successful for trust and authenticity building. We encourage the customer to post his experience under the branded hashtag, including the tag of the business. All those posts will be shared to the business’s social media page.

Step 4: Paid Social Media Advertising

  • Organic growth is needed. But paid advertising can expedite the process much faster. Technocratiq Digital harnessed Facebook and Instagram ads, advertising events, and promotions in the neighborhood, using the following advert strategies:
  • Lookalike Audiences: We created lookalike audiences using existing customer data targeting people with similar demographics and interests, ensuring our ads were relevant to potential followers.
  • Engagement Ads Engagements were ads aimed at promoting like, comment, and share actions, thus increasing the visibility of the business’s social media pages.
  • Lead Generation Ads: The lead generation ads led more traffic to the website while helping capture leads for follow-through in the future.

Step 5: Consistent Engagement and Community Building

  • Building a loyal community is just as important as increasing the follower count. Technocratiq Digital ensured that the local business interacted consistently with its audience by:
  • Responding to every comment and message.
  • Engaging with local influencers and collaborating on social media takeovers.
  • Sharing behind-the-scenes content that gave followers a glimpse into the business’s day-to-day operations.

By actively participating in conversations, we humanized the brand, making it more approachable and relatable. This fostered a community of loyal followers who not only engaged with content but also became brand advocates.

Step 6: Tracking and Optimization

No social media strategy for local businesses can be said to be full without tracking results and optimizing based on performance. It used tools such as Google Analytics, Facebook Insights, and Instagram Analytics for performance monitoring in real-time. It tracked metrics like:

  • Follower Growth: Followers increase month on month.
  • Engagement Rate: Likes, comments, shares, and interactions per post.
  • Website Traffic: Number of visitors driven to the business’s website from social media.
  • Conversion Rate: Percentage of social media followers who became paying customers.

Through ongoing analysis, we refined our strategy, focusing more on what worked (e.g., interactive content, and product showcases) and minimizing what didn’t perform as well.

The Results: Exceeding Expectations

After six months of executing our growing social media following strategy for local businesses, the results were impressive:

  • Follower Growth: We increased the business’s social media following by 500%, from under 200 to over 1,200 highly engaged followers.
  • Engagement Rate: The engagement rate skyrocketed to 7%, exceeding our initial 5% goal.
  • Website Traffic: Social media alone drove the biggest traffic averages of 150 new weekly visitors.
  • Conversion Rate: Footfall in the store was up by 25% and additionally through online sales; now that is what one would call engagement and converting.

Key Takeaways

  • Understanding your audience is crucial for creating relevant content and targeting the right people. The more you know about your followers, the better you can tailor your social media strategy for local businesses.
  • Consistency and quality content go hand in hand. Posting regularly and ensuring that each post is engaging and adds value is essential for organic growth.
  • Paid ads can accelerate growth, especially when paired with well-defined audience targeting. Even a modest advertising budget can yield significant results.
  • Community building is key. Engaging with followers, responding to comments, and encouraging user-generated content foster a loyal community that supports your brand long-term.

Conclusion: Going from Zero to Viral

For example, through a more research-intensive and strategic plan for six months, Technocratiq Digital grew the small local business’s followers to 500%. With relevant combined content, paid adverts, and community engagement, for me, we changed the languid presence on social media into a virtual society that is active.

 

If you’re looking for ways to increase the size of your social media following and reach new customers, then a customized approach designed for your business is paramount. Technocratiq Digital has the experience and resources to help increase followers for local businesses to thrive online. Contact us today to see how we can take your social media to the next level!

Get in Touch with Us! – link it to the free quote page

Phone: +91 7982534881 

Mobile: +91 99711 50579

Email: info@technocratiq.com

Whatsapp Us Now! – 7982534881

Book Your Free Consultation Slot Today – https://calendly.com/technocratiq/60min