Responding to data and browser policy changes is critical for brand leaders looking to strengthen their business and also meet their customers online for the very first time. Let’s see how Asia-Pacific (APAC) privacy policy is trying to build a safer web.
Now with growing internet usage, people are more worried about their privacy and use of their information by brands. As more companies explore new ways to reach customers online, APAC companies are increasingly understanding the importance of user trust in successful digital advertising and marketing. The guidelines of APAC differ from country to country. This is because privacy and consent expectations of people also vary.
Without underlying privacy legislation in APAC, it becomes more critical for the advertisers, industry groups, and internet community to collaborate and unite on successful best practices.
How is APAC managing with developing browser policies?
Third-party cookies have been long used by many firms to deliver customers personalized advertisements depending on their browsing habits. However, when users navigate from website to website, it becomes difficult for users to control how their data is used because of these third-party cookies. So, web browsers are avoiding third-party cookies now, but restricting them without putting in place privacy-friendly alternatives may lead to more problems.
In 2019, the Chrome team launched the Privacy Sandbox aimed at helping advertisers gradually reduce third-party cookies. Sandbox privacy suggestions provide technologies for presenting personalized advertisements, spotting fraud, and measuring advertisement performance without the use of third-party cookies.
How to responsibly accept first-party data in APAC?
Diligently using the information that individuals are willing to share will help businesses stay up-to-date and perform better along with adhering to changing policies and regulations. First-party data at this time is of high priority because more brands are looking for ways to improve their business performance without causing a privacy breach.
Despite this, some of APAC’s major roadblocks to effective first-party data are technological and skill-related, specifically the difficulty to combine data collection and data usage. Many brands will need time to overcome these obstacles, but some big brands have already started solving this problem.
How does machine learning help in privacy-first data policy?
With reduced data collection, the importance of automation in expanding first-party data potentially cannot be overstated. Some businesses are developing models to predict consumer behavior. Some are collaborating with partners on Google Marketing Platform.
With the help of automation, marketers are discovering creative approaches to remain ahead of the ever-changing needs of customers.
If the brands do not adhere to the privacy policy, there are chances that the customers will choose their competitors over them. From using an automated bidding technique, attribution model based on data, real-time response to consumer needs; there are many ways brands can use automation as they slowly proceed towards first-party data policy.
How to prepare for a privacy-focused business?
Let us now check the three steps that can make your business privacy-focused.
Establish direct contact with customers – Provide useful services that improve customers’ purchase experience and also use their data cautiously.
Invest in technology that prioritizes privacy – Sort out data, reveal insights, anticipate performance, and improve revenue with cloud-based and automated solutions that don’t compromise privacy.
Clearly define your privacy policies – Give people clarity, selection, and control about their data and information and inturn gain their trust.
By concentrating on ways to preserve the privacy of the user, you will strengthen customer connections, boost the performance of your business, and important of all you will comply with the privacy-first policy.
Marketing is essential at every stage of the business, but it’s especially important when you’re looking towards business expansion. International marketing is vital to the success of your company. Expos, trade shows, conventions, workshops, and conferences are all great ways to increase your reach. One of the best ways to increase your reach is by expanding your digital presence. Here are ways through which you can reach a wide audience digitally in Expo 2020 Dubai to ensure your company’s success.
Digital marketing is the best way to reach the expo’s target audience as location targeting can be done. It’s important to consider the different stages that come with the target audience for Expo 2020. In the greatest physical event like Expo2020 the audience is in “Discovery stage” as people are just becoming aware of your products or services. It’s also a great way to reach at the product evaluation stage, as they are now actively evaluating products, as well as the purchase stage, when they are ready to buy.
9 true things about digital marketing for Expo 2020 –
The opportunity that the Dubai Expo 2020 presents is unique and infinite. Businesses whether small or big will be able to interact with people from across the globe. There will be millions of visitors during the Expo and it is a fantastic time to initiate performance and brand marketing with the help of digital first strategies.
1.City marketing, social media targeted marketing, promotional email marketing, content marketing. Whatever marketing strategy your business is using, this event will give you the opportunity to refine it. A simple card drop or location based performance campaign can be an excellent opportunity to showcase your business to a diverse range of people from different countries and cultures.
2.The expo is expected to attract up to 35 million visitors! They’re mostly there to see the pavilions, which are carefully created exhibitions commissioned by individual countries to showcase their offerings. This is where tourists may see a wide range of technologies and innovations. Customer service marketing, viral marketing, branding, influencer marketing, real-time marketing can be done to target.
3.The expo is expected to be the most technologically advanced yet, so you have the opportunity to reach people in ways you’ve never been able to before- This global event will allow you to speak to people in ways you’ve never been able to before. It will allow you to reach people across the globe and to tell your story through various digital platforms. The expo 2020 will be a chance for you to showcase what you do and to highlight your strengths. There will be over 190 countries attending the expo 2020, providing your business an ideal chance to get noticed by millions of customers.
1.Retargetting Digitally: When visitors come to the expo, they go to the numerous country pavilions to learn about the products and services on display. Visitors can see and experience everything firsthand, as well as meet the people who are making and developing these innovative products and services. The Expo should also be viewed as an opportunity for countries to collaborate, share technologies, and establish international standards. Getting together and meeting people to exchange information is an excellent approach to develop alliances and agreements. Showing ads to the interested audience is one of the crucial aspects to create brand recall.
2.To enhance your conversion rates, you should consider adopting digital marketing channels such as social media marketing (SMM). It’ll be an excellent platform for showcasing your business and products to potential buyers making them feel more connected to you and your brand. SMM (social media marketing) is a social approach for reaching out to potential new customers or converting them into loyal ones.
3.Digital marketing for expo 2020 will generate leads that will be followed up on and delivered at the expo- Thousands of business leaders and global policy makers are expected to attend the World Expo 2020 Dubai. One of the main marketing focus is generating marketing and sales qualified leads.
4.Video based marketing strategies will revolve around promotion of exhibitors, events, and all of the unique products which will be available to the world. Video marketing is a fantastic approach to leave a lasting impression, promote to your audience, and reach out to new consumers and prospects. In fact, 73 percent of visitors who watch product videos tend to buy, and it has been shown time and time again that companies offering videos are viewed as more trustworthy by their customers.
5.Since it is a 6 monthly event hence SEO is one of the most cost-effective and efficient digital marketing strategies to expand your online business and increase sales. More people will be able to find and contact your company if you rank first in search results. The more key terms you can successfully target, the more qualified customers will click on your products, and as a result, your conversions and income will rise.
6.Advertising, which is the spread of information using digital technology, will be required for Expo 2020. Advertisements are frequently placed on or near the subject of the campaign, piquing the recipient’s interest in the offered product. Due to their global reach, digital media platforms have become popular for advertising. Email campaigns, social media campaigns, and media publications should all be included when thinking about gaining momentum at the Expo 2020 through digital marketing.
Know your audience, know your goals, and know your content. It doesn’t matter if you’re running an independent store, a business at expo 2020 Dubai, or a multinational company – digital marketing is the best way to reach your target audience.
The Dubai Expo 2020 presents a unique opportunity for all kinds of businesses whether B2B or B2C to interact with people from across the globe.
Help your business take off by initiating brand marketing with the help of digital marketing agencies in Dubai. In order to maximize the potential of the Dubai 2020 Expo, you must be as prepared as possible. Where can you start?
There are billions of web pages on identical topics but we only see 07-10 of them in a search result, ever wondered where the other billion web pages are? They are drained down in the hell hole of Google and other search engines. The reason for such an ill-fate is solely based on the poor SEO score on the web pages. SEO or Search Engine Optimization is the measure through which you can calculate the score of your web pages and as a whole for the websites. This score decides whether the web page is doomed or blessed. Optimizing the structure of a website is indeed the most crucial part of the web development process.
Below are the secrets of SEO to save you from this gruesome tragedy.
First of all, What is SEO?
Modern search engines come with complex algorithms which make sure that websites with high organic ranking can excel and acquire the number one position of a search result. You can win this race with a high SEO score.
The answer is simple and probably you must have guessed it, for improved user engagement. If you have a good website structure then your user experience must be great which means you have high user engagement. This furthermore results in increased businesses for the brand.
How to achieve a high SEO score by Website structuring?
Now in short answer to the main question is by making the foundation strong. Just like everything in the world, websites must also have a rigid and unbending foundation. And how to lay the required base is given below:
Hierarchy
The first and foremost way to achieve that is through planning out the hierarchy of the website structure. A site hierarchy is a way to organize web pages in a website. In a nutshell, the website must be simple and easy to navigate so that users do not get lost and have trouble-free access to all the pages through links.
Few things to keep in mind while building a hierarchy:
Flat – Flat Hierarchy makes it easier for Google and other search engines to reach every one of your pages.
Logical- Remember your structure represents information and it will only make sense if it is organized logically.
Categorized- You need to make proper categories as well as sub-categories of web pages and make sure to keep it bare minimum otherwise, it results in chaos.
Clear URLs for navigation
Compatible URLs are essential for site navigation, it benefits more if you keep them in a logical arrangement.
It helps in two ways:
Users can easily configure their location on your site.
Google likes to have insight on pages in a website that will eventually help in marketing.
Main navigation pages in the header
Create a header catalog for navigation pages that makes it easier for the users to travel from one page to another with a single click. We should also make sure that the navigation menu corresponds with a header to avoid confusion and complication.
Consistent navigation structure
While creating a navigation structure make sure it is not disorderly and complicated. The navigation structure should always be shallow in-depth, which highlights only important pages. A complex structure may result in the loss of salient web pages with highly important information.
Internal linking is the skeleton of the website. The logical structure provides easy navigation through pages for users. They can establish an information hierarchy for better understanding.
Conclusion
The most important step for SEO is the formation of site structure. As structure makes navigation easy and results in a higher user experience. The number of users interacting with the page is how you achieve organic traffic. So, make sure whenever you start designing or redesigning a website, construction of site structure must be your foundation step.
TIQ aims for you to grow your organic traffic and conversions. For questions or to get started with SEO services, drop us an email at info@technocratiq.com or call at +91 798 25 34 881.
All businesses want theirwebsites to be at the top of trending and search results. There is constant pressure to generate ideas that will gain attention from some of the most perspicacious audiences out there.
You should target the topics which will help you to build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. Google looks at 200+ different factors when determining the ranking of websites and blogs that show up on their SERPs. They want to find content that is relevant to the user’s query, but that can also be trusted to provide value for the reader.
3 simple steps to find Blog topics that improve your SEO:
Step 1: Figure out what your readers want
When you figure out what questions your buyers or readers are asking, the process of creating an SEO-friendly blog is easy.
Step 2: Search for relevant keywords
Before you start writing, you have to do keyword research. If you want to dominate the search results, you’ll have to figure out which words your audience actually searches for. These are the topics you should write about.
Armed with your list of potential keywords, use a keyword research tool to examine the search volume and competitiveness of each term. The ideal is to find a keyword that has high search volume and low competition.
Sites like Soovle, Jaay, Google Search Console, and Ahrefs Keywords Explorer give you details on what users are searching for and how popular those queries are.
Step 3: Supporting Research to ensure results
Google Trends: what keywords are popular at any given time.
Google Autosuggest: To use Google Autosuggest, enter your main Keyword in Google.
Searches Related to: scroll down to the bottom of Google Search to the section called Searches Related To.
People Also Ask Box: shows similar questions that are closely or directly related to your searched keyword.
Discover Topics with Quora: Quora is a popular question and answer website and is a great place for you to find new topics for your blog.
Answer The Public: Useful keyword research tool for discovering question-focused topics very easily.
Search for Twitter Hashtags: You will find many ideas for your blog topics through trending hashtags on Twitter on a daily basis.
Bookmark this page to following these simple steps to gain maximum advantage. For questions or to share your project details with us, drop us an email info@technocratiq.com or WhatsApp at +91-7982534881.
In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic.
Blockchains are distributed ledgers where transactions are open to all participants and, once recorded to the chain, are virtually impossible to change. There is no central authority because blockchain tech is built on various kinds of consensus. The advantage of this approach is trust between parties who don’t know each other, and possibly less fraud because transactions are known.
From the IAB white paper
The report looks at several pilot projects. There’s AdLedger, a non-profit consortium of ad and media companies that is working to mainstream the technology. Los Angeles-based MetaX has launched Ads.txt Plus, which employs blockchain so publishers can maintain and publish their own Ads.txt files of approved suppliers of their inventory. Eventually, authorized sellers might be able to verify authorized sellers even if the sellers’ names aren’t shown.
Kochava’s XCHNG intends to open-source its blockchain framework later this year, based on the idea that insert orders can become smart contracts. And NYIAX has built its blockchain-based environment on Nasdaq’s Financial Framework, but instead of stocks, it adds a new asset class: digital ads.
IAB’s paper is bullish on the technology, noting that this year will see more deployments in advertising, many in the proof-of-concept or pilot stage. By next year, IAB predicts, blockchain could take hold in the industry. But it also notes the challenges, such as improving blockchain’s sluggish performance speed, creating standards for identity management and a raft of legal issues.
The vision is certainly enticing for an ad industry struggling to maintain its balance against fraud, transparency and a new approach to personal data because of the upcoming General Data Protection Regulation (GDPR). Here’s one glimpse of that possible future, outlined in the white paper by MadHive CTO Tom Bollich:
“In the future, we would like to push the ad server out to the edges. Instead of housing user data in a centralized data store, [MadHive’s blockchain project] allows users to keep their data completely private by pushing ad decisioning to the edges — to the users’ devices. For example, can I put an ad server in your TV that is cryptographically sealed and holds your personal information inside of it? The ad server actually asks for advertising as opposed to getting pushed advertising. You never actually tell anyone who you are. That’s the future we see. Can your TV work with your phone, and then maybe even your fridge, to know who you are and give advertisers a deeper understanding of who the user is? We think so — and the blockchain can deliver it.”
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link schemes evolved to outsmart the algorithm. New Penguin updates followed. The story went on for years until it no longer made sense.
First, publishers started to associate links with a risk of getting penalized. Today, many of them (think Wikipedia, The Next Web, Entrepreneur, Forbes, and numerous others) simply nofollow outgoing links: They don’t want to be seen as “endorsing” every site they link to or even contemplate what the algorithm might make of it. They’re playing it safe, and you can’t blame them. But what good is the system if the biggest players stop casting their votes?
Second, the internet is changing. PageRank’s idea of the web being a graph of pages connected by hyperlinks, which represent relationships between these pages in a very limited, binary way (link = trust; lack of link = lack of trust), is somewhat outdated. The web today is so much more than links and pages — it’s a full-blown ecosystem where relationships can be expressed in a million ways. Unlinked brand mentions and the sentiment behind them may be the timely replacement for a site authority signal the internet needs.
In this post, we’ll take a look at how unlinked mentions may be used by search engines for ranking and how you can track and amplify these mentions to boost your SERP presence with a web monitoring tool like Awario.
The evidence
So what makes us think search engines use linkless mentions for ranking?
1. Google and Bing have said it
Google Webmaster Trends Analyst Gary Illyes mentioned in his keynote at Brighton SEO in September 2017:
“If you publish high-quality content that is highly cited on the internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you are doing great.”
Duane Forrester, formerly senior product manager at Bing, pointed out at SMX West 2016 that unlinked mentions can be as strong a signal as backlinks, confirming that search engines can easily identify mentions and use them to determine site authority:
“Years ago, Bing figured out context and sentiment of tone, and how to associate mentions without a link. As the volume grows and trustworthiness of this mention is known, you’ll get a bump in rankings as a trial.”
2. Google’s patents have said it
Google’s Panda patent (covered extensively by Bill Slawski here) also refers to mentions, aka “implied links,” as a signal that could be equal in weight to the good old backlinks:
“The system determines a count of independent links for the group (step 302). […] Links for the group can include express links, implied links, or both. […] An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource. Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.”
3. Google’s Search Quality Guidelines have said it
Search Quality Guidelines is a document used by Google’s quality evaluators who rate web pages in SERPs; based on the ratings, Google develops changes to their ranking algorithm. From these guidelines, we know that reputation (aka the public opinion about a brand) matters for rankings.
“For Page Quality rating, you must also look for outside, independent reputation information about the website. When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources.”
4. It helps Google tell the good from the bad
A few years ago, negative reputation could actually help some not-so-conscientious online merchants rank in Google, as bad reviews generated links and buzz around the brand. But when stories like this hit The New York Times, things weren’t funny anymore.
In response to that story, Google incorporated an algorithmic solution to down-rank merchants that provide poor user experience. Not surprisingly, Google won’t say exactly how the solution works. One thing they did mention is their “world-class sentiment analysis system,” though it’s not completely clear whether it’s being used in the algorithm.
What does this mean for your SEO strategy?
The bad news is, you’ve got one more thing to track and optimize. The good news is that mentions are much easier to get than dofollow links and will likely pay off equally well. The even better news? If you already have a link-building strategy that’s working for you, you can continue using it to win mentions and stop stressing about publishers nofollowing your links (or not linking to you at all).
Here are two things to include in your SEO strategy in 2018.
1. Track brand mentions
In addition to a backlink checker, you’ll need a monitoring tool to find mentions of your brand and product across the web. Mind that a lot of apps only look for mentions on social media, so make sure the one you choose is good at digging up mentions that come from around the web (think review platforms, forums, blogs and news sites). Awario, with its own web crawler, is really good at this. You can sign up for a free 14-day trial here.
To get started, simply create an alert for your brand (if you’d like to track backlinks alongside, create a separate alert for your website URL). You’ll see your feed populate with mentions in a few minutes. From there, use Awario’s Reach metric to see the authority of every resource that mentions you, be it a website or social media user. You can sort your mentions by Reach to see the most influential posts first.
On top of that, Awario has a sentiment analysis system, so you can quickly see the sentiment behind every mention, filter mentions to react to the negative ones quicker and, most importantly, aggregate the data to see which sentiment dominates your brand’s mentions (sentiment is used by Bing and likely Google, remember?). To do this, jump to the Dashboard module and examine the sentiment graph to make sure you’re doing well with your reputation. You can click on any point on the graph to see the positive or negative mentions from any day.
Keep an eye on how your mentions and their Reach grow and how the overall sentiment of the buzz around your brand changes.
2. Keep growing your mentions
Link building isn’t just about links anymore. A lot of the same principles apply to building unlinked brand mentions, and there are also new, exciting tactics to try. Here are a few to get you started.
Reviews: Encourage and track customer reviews for your brand, and make sure to respond to the negative ones. Depending on the type of your business, platforms to track for reviews will vary: TripAdvisor and Yelp for restaurants, G2 Crowd for SaaS apps and so on.
Social selling: Social media is the place to go if you want to build brand awareness, get the conversation going about your business, and even do sales. Skeptical? Here’s a good post that explains the benefits.
Social customer care: Customers turn to social media to complain and ask questions about brands, and you want to be there to grow their trust and loyalty. Not only is this good for business, but the happy customers are likely to keep spreading the word about your brand, which can help SEO. Here’s a guide to get you started.
Competitor monitoring: Just as with backlinks, it’s important to track mentions of your competitors to see what they’re doing to grow awareness and learn from their tactics and mistakes. The benefits are infinite; here are the major ones.
Influencer marketing: In addition to your brand monitoring alerts, use Awario to track mentions of industry keywords. This will not only help you understand your audience better, but it will also find influencers to market your products through (use the Influencers report for that). Remember, as with backlinks, it’s not just quantity that matters — the more authoritative the person mentioning you, the more weight the endorsement has. Get started with this post.
One last thing
Links aren’t obsolete yet. They still matter, but the amount of buzz around your brand and its sentiment is no less important. And if you think about it, it makes sense. You want people to be talking about your business and saying good things about it. Is it any wonder search engines are putting this “buzz” into a quantitative metric so they can give searchers the results other people trust and love?
