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Industrial and Chemical Co. became industry's first movers to grow 23% from website in 15 months

23% increase in Online Queries

One of the Fortune 100 companies

5 keywords ranked in the top 10 of Google

Overview :

In 1996 MSAS Contracting Establishment was awarded with ISO 9002 for Quality Assurance in production, installation and servicing for its quality management systems, followed by ASME certification in the year 1998.

Key Highlights : 

  1. Al Suwaidi Holding Company
  2. Employing more than 11,000 people
  3. One of the Fortune 100 companies
  4. Largescale plants in the areas such as Oil & Gas, Petrochemicals, Chemicals, Power, Fertilizer, Steel, Desalination, etc.

Challenges :

  1. To list their industrial product such as Valves and turbines in an e-commerce way
  2. Boost the query generation from the website
  3. Make it SEO friendly
  4. Funnel system to manage tickets

 

Key Outcomes :

 

  1. Queries from the website grew 23% in 15 months
  2. Ranking of 5 keywords in the top 10 was achieved
  3. Became Industry’s first movers as Competitors followed the same after successful project
  4. Competitors followed the same after successful project
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