Elevating a Law Firm’s Google Rankings and Case Volume

Client: Small legal practice specializing in family and real estate law
Industry: Legal Services
Duration: 4 months

Problem:
The firm’s website was barely ranking on Google. Leads came mostly through referrals. Organic traffic was below 300 monthly visits.

Approach:

• Conducted a full website SEO audit.

• Created localized landing pages for each service area.

• Published SEO-focused blog content targeting “divorce lawyer + city” and “property dispute lawyer near me.”

• Built citations and backlinks from legal directories.

Results:

• 120% increase in organic traffic within 4 months.

• First-page rankings for 15+ keywords including “family lawyer in [city].”

• Monthly inbound leads increased from 10 to 38.

• Reduced PPC spend by 40% while increasing lead quality.

Takeaway:
Strategic SEO helped the firm reduce dependency on referrals and paid ads by establishing a strong search engine presence.