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Boosting Revenue for an E-commerce Brand through Full-Funnel Marketing

Client: Mid-sized fashion e-commerce store
Industry: Online Retail / Fashion
Duration: 6 months

Problem:
The client faced low conversion rates despite high website traffic. ROAS was under 1.5, and email marketing had poor engagement.

Approach:

  • Conducted CRO audit and improved landing page layout.

  • Implemented Facebook and Google ad campaigns targeting different stages of the funnel.

  • Built automated email flows for cart abandonment, product views, and post-purchase.

  • Optimized SEO for category and product pages.

Results:

  • ROAS improved from 1.5 to 4.3.

  • Monthly revenue increased by 65%.

  • Email open rates rose from 12% to 26%, with a 15% click-through rate.

  • Bounce rate dropped by 22% due to better on-page design.

Takeaway:
Combining paid ads with SEO and email automation turned a high-traffic, low-conversion store into a profitable operation in under six months.

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