TIQ Digital

Tag: Brand Development

  • How you can leverage the Facebook family of apps for your business?

    How you can leverage the Facebook family of apps for your business?

    The connection between great ideas and clients has never been shorter. There is significantly more fluidity in the global market than it was two decades ago. We now encounter new business models, and technological advancement forming a new economic paradigm– The Fourth Industrial Revolution. The Fourth Industrial Revolution has profound implications on how we do business, and on how we use and create a consumer base driven by communication and connectivity. What this means is small Businesses and established enterprises have a level playing feed due to the democratization of access to marketing tools. 

     

    In this blog, we cover all of the best tools, resources, and features that can help you grow your game into the future. We emphasize how you can leverage the Facebook family of apps for your businesses. 

     

    Why you want your business to be in the Facebook family of apps? 

    Here are some mind-boggling statistics for your consideration. There are around 7.7 billion people on earth, out of which 3.8 billion people have access to the internet. 2.7 billion use some Facebook family of apps(referred to FFA). That’s more than 70% of the population!

     

    Businesses use these massive outreach platforms to connect with and inspire customers through marketing and brand awareness. When your business has its information on FFA, it can use its audience to expand into the community and become a part of it. In this way, businesses can be a better part of the community through new marketing tools that will make a much better and more successful presence in your community and the surrounding areas of social media.

     

    Facebook has made it very simple for small businesses to engage with their customers and extend their networks. To promote your brand on FFA, you can use apps like Facebook(100 million business pages), Instagram(200 million Instagram users visit at least one business profile daily)  & WhatsApp (50 million business profiles) These incredible advertising mega giants are the perfect way to boost your SEO and increase traffic to your website.  This is powerful because it helps you identify your customers – those who are interested in your products and in your service – show up on your page.

     

    What can you do to establish your business presence to nearly 3 billion people?

    – Discover, Consider, Transact, Engage 

     

    Here are some of the brilliant types of paid advertisements you can use to uplift and place your brand among its followers. Facebook offers advertising revenue to your business at a rate of around 18% of sales.

     

    Facebook- The world’s largest photo-sharing community.

     

    1. Post Engagement Facebook Ads-  Drive Engagement( likes comments & shares) to a defined audience.
    2. Video Facebook Ads– Educate, inspire, or entertain your audience about your product or service. 
    3. Carousel Facebook  Ads-  Product demos, product highlights, promotion announcement, testimonials, storytelling
    4. Lead Generation Facebook Ads-  Newsletter sign-ups, demo requests, job applications, or event registration.
    5. Collection Facebook Ads- Mini online store, multi-product display, Instant experience
    6. Slideshow Facebook Ads-  USP optimization, product options, demo products
    7. Event Response Facebook Ads- Increase attendee registration, sell tickets, or boost brand awareness.

    Facebook is the king of social sharing and messaging.

     

    Instagram– Capture and share the world’s moment

    1. Stories Instagram Ads- Dominate the viewer’s screen, minimizing distractions, and catch people in a highly personal space
    2. Photo Instagram Ads- Oldest Ad format, Deal vouchers, competitions, events, and landing page links.
    3. Video Instagram Ads-  Brand awareness and promote content like webinars or courses, traditional product ads, offers, and walkthroughs
    4. Instagram Carousel Ads- unique story,  aspects of a single product or service, synchronized & unified brand series
    5. Collection Instagram Ads-  eCommerce, product discoverability, clone audience
    6. Explore Instagram Ads- New audiences, brand awareness, high engagement

    Instagram is a fun, visual, friendly, and highly social platform 

     

    Create the most influential social campaigns with Technocratiq Digital.

     

    Whatsapp– WhatsApp is a great retail place, especially during remote times. Even if you are not going to build a WhatsApp chatbot, there are many great tools for your business in WhatsApp for Business. 

    • Business Profile- A business profile gives the company a familiar “face” and identity. 
    • Quick Replies- Save and reuse messages for FAQs
    •  Automatic Greeting Message- Introduce a company to a new potential customer with no delays and waiting time. 
    • Automatic Away Message-send a custom message to people who are trying to connect the company after your working hours
    • Contacts Labels- organize your contacts and categorize them with labels for easy access.
    • Message Statistics- access vital metrics like how many of your messages were sent, delivered, and read.
    • Catalogs- Showcase your goods so people could easily browse and check out products
    • Interactive Business Message- CTA: by clicking this button, the user would be redirected to a particular webpage or make a call, Quick reply: allows users to answer with the predefined options without having to type in the answer manually
    • Facebook Shops Integration-Linking your WhatsApp Business account to your Facebook shop gives you the option to have customers who visit your shop send you a message through the WhatsApp Business app.
    • WhatsApp Payments in India-To send money on WhatsApp in the country, it’s important to have a bank account and debit card in India

    Facebook’s family of apps(FFA) lets you harness the power of synchronized connectivity. 

    Facebook is expanding, adding new features that make it easier for everyone to connect, make and share content, and have it available on FFA. In fact, Facebook’s apps offer an extraordinary, flexible array of ways to make people-focused connections.  With Facebook, you can quickly build relationships with other people, share photos, videos, messages and stories, and stay in touch with your community. 

     

    What are the benefits of integrating Facebook services into your business website:

    Facebook is unique in the way the platform is so deeply integrated with third-party technology. This makes it extremely easy to integrate Facebook web 2.0 features into your website or blog.

     

    Here are 5 Facebook-specific plugins and features that you should use for WordPress

    1. Social Snap
    2. WP Social comments
    3. Shared counts
    4. RafflePress
    5. Pixel Cat

    Facebook advertising will significantly increase your conversion rate by attracting potential new customers to your business.

     

    Learn more about how Technocratiq Digital can assist you with Facebook’s new business applications today- now that we’re moving deeper into the Facebook Platform to help organizations move more and do more better. Join thousands of businesses that are already reaching millions of consumers through Facebook. 

  • 6 Key Metrics to measure Internal Brand Health

    6 Key Metrics to measure Internal Brand Health

    What is Internal Branding

    Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage them to feel inspired about the brand in order to influence their behavior to support the brand. Internal branding is essential because brands grow from the inside out and in fact contribute to increased sales.

    To measure internal branding we can use a framework of 6 A’s of internal brand health.

    1 . Attention

    2 . Awareness

    3 . Acceptance

    4 . Advocacy

    5. Action (most critical)

    6 . Adherence

    Each factor adds up to a measurement system where you can get a heat map of the internal brand health of the organization. So you can assess your organization and can look at the pockets where the brand is delivering and where it’s not delivering. Finally, you can engage in requisite action as a result.   Let’s discuss it in detail:

    Attention

    The first aspect of measuring the internal brand health is to understand if everyone is giving attention to the definition and do all the employees understand the importance of their brand promise? For example, operations have different KPIs in their job and they are not paying attention to the image or promise that the senior level wants to portray. They probably don’t even realize what they’re doing in terms of your brand. So it attention should be given to it.

    Awareness

    Most employees do not understand their company’s strategy and in turn, they don’t understand the company’s brand promise. It is important if you can boil down the brand promise not to six, seven, eight different aspects, but maybe one or two and make everyone aware about it.

    If you do a preliminary internal review, you’ll see that across your organization, people have quite a different sense of what your brand is about.

    Acceptance

    This is really when it gets to the personal level.

    Do I personally believe in this brand’s promise?

    I might understand it, but it doesn’t mean I believe in it, I identify with it, I accept it as being the right thing. I might have other ideas for the brand.

    Segment your population into Antagonists (the ones who don’t care) and brand ambassadors or advocates who will make sure your brand message is spread.

    Advocacy

    Advocacy is all about the personal motivation you derived from the brand.

    Do your employees believe that they are positively affecting someone or some cause? A lot of people do get motivated by making a difference in other people’s’ lives.

    They sense and feel your strategy as part of their work, and that’s where the advocacy comes from.

    Action

    It is one of the most important as a lot of companies fail to implement it even after defining and designing an excellent brand structure.

    Do your employees actually know what to do in order to deliver on the brand promise?

    So imagine the fact that you have employees, they know your brand, they think branding is important, they are motivated by it, but they don’t know what to do. It’s sometimes not obvious how to deliver on the brand promise. So creating an action plan and measuring its strength is essential to measure the brand health. Reach out to us at info@technocratiq.com for a strong action plan.

    Adherence

    Now, the final one is really about adherence, do things stick? Does the environment, the culture of the organization, the rewards, recognition, the systems, the processes, do they actually help live their brand?

    So, imagine the following that if your brand is all about customer care, but then all you get rewarded is for sales. So, it’s all about how these things fit together.

    Yes, you are told to provide customer care but you know what? In a call center, you are rewarded based on the number of calls per hour. So there’s a disconnect between what we want to achieve with the brand, and what we reward people for and build the culture of the organization.

    That’s really the internal aspect of brand health.

    Conclusion

    Internal Brand Health is an early indicator therefore, you need to change things internally before you can see the results externally. It’s a significant aspect of brand health, one we do not see implemented in many organizations.

    TIQ forms a perfect alternative to solve all your queries and provide you a proper Brand Strategy. For questions or to get your company’s internal brand health monitored, drop us an email at info@technocratiq.com or call at +91 798 25 34 881.

  • How can brand perception monitoring affect a change in your business decisions

    How can brand perception monitoring affect a change in your business decisions

    How can brand perception monitoring affect a drastic change in your company’s business outlook?

    MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying:

     How many customers are aware of our band?

      What do customers want from brands?

     How many consider us?

     How many prefer us?

    Is your customer loyalty based on Price or Preference? Customers might prefer your company, but still, buy something else because of the price.

    How many have an emotional bond with your company? Will they really struggle to buy something else?

    To answer all the above questions, Brand perception needs to be considered from an entirely inverted funnel that puts the Customers at the top and Management driving the Brand at the bottom.

    Monitoring the inverted funnel directly results in translating changes into actual customer behavior in terms of consideration, in terms of purchase, and loyalty.

    One critical aspect of brand perception is to look beyond the sales number and focus on becoming the preferred choice.

    Now for some brands, this can be a real problem because by appealing to some groups of customers, they are actually not appealing to other ones.

    Red Bull has created a perception towards young, excitement seeking individuals, predominantly related to adrenaline or sports. It does not target the perception of others e.g. it will surely not a drink that parents will buy in grocery shopping for their kids like Pepsi and Coca-Cola. Similarly, Disney, the concept of magic also follows the same perception.

    Critically think about the customers with whom you want to own these associations, which ones do you want to sell to, which ones do you not want to sell to. And then think about that pyramid or inverted sales funnel because that’s what’s driving your business at the end of the day.

    Critical aspect

    Who actually delivers on that promise, it’s your people. Either directly through their behavior, or indirectly through the products and services.

    So now you need to ask yourself the questions well what if my people don’t know what my brand stands for. What if they don’t believe in it, what if it doesn’t motivate them. Well, then you’re going to fall short in the delivery of your business strategy.

     Opt our Brand Strategy Services which helps you monitor your Brand understanding and delivery.

    Conclusion

    Hence monitoring and correcting Brand perception can help you achieve your business goals in the long run and provide loyal customers and strong brand advocates as internal branding is equally important.

    TIQ provides you a perfect strategy to solve all your queries. For questions or to share your project details with us, drop us an email at info@technocratiq.com