How Well Can you Sell? http://technocratiq.com/wp-content/uploads/2022/12/6-ways-to-build-your-brand-with-performance-marketing.mp4 1. Identify Your Audience Identifying your audience is essential when it comes to building a successful brand with performance marketing. Knowing who your target demogr...
Pain: You have multiple communication channels, but you can’t find the right customer at the right time.  4.33 billion people are on social media – and they all make new friends. Now the question we should be tackling is: how effectively do brands make friends and establish relationships...
What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage...
How can brand perception monitoring affect a drastic change in your company’s business outlook?  MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying:  How many customers are aware of...
Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organization...
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their persona...