B2B marketing Graph

B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

COVID-19 drives more business to B2B marketplacesGlobal marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 per...
Level up marketing Content from B2B influencers

How To Level Up Marketing Content From B2B Influencers

B2B Marketing- Methodology Why do you even need a content person for influencer marketing?   After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right?   I’ll confess, on my first influe...