Tag: Influencer Marketing !

Using chatbots to improve customer service
As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around for some time but is now rapidly increasing in popularity due to its ability to alleviate the workload of customer service representatives, improve customer satisfaction, and reduce costs for businesses.

Customer service is often one of the most important parts of any business, as it is responsible for providing timely feedback to customers and resolving their issues. However, providing quality customer service can be expensive and time-consuming for businesses, particularly when dealing with a large customer base. To overcome this, more and more companies are turning to chatbots as a cost-effective solution.

By utilizing natural language processing and artificial intelligence, businesses can create automated virtual agents that are capable of providing customers with assistance in a more rapid and efficient manner than human customer service representatives. This allows businesses to respond to customer inquiries more quickly, free up staff to focus on more complicated customer issues, and provide a more consistent customer service experience across all channels. Chatbots can be programmed with a variety of capabilities, including responding to frequently asked questions, providing product recommendations, helping customers navigate the website, and more. Additionally, they can be customized to a business’s specific needs, allowing for a more tailored customer service experience.

Natural language processing or NLP allows Chatbots to automate customer service tasks such as answering basic questions, taking orders, providing information on products and services, troubleshooting issues, as well as scheduling appointments, and tracking orders. Thanks to their AI capabilities, chatbots can understand customer inquiries efficiently and provide accurate responses in a timely manner.

Using chatbots for customer service has several advantages

1. For one, they can be programmed to provide 24/7 customer support and respond instantly to inquiries. This allows businesses to serve customers round the clock without having to hire additional staff or pay overtime wages.

2. Additionally, chatbots can handle multiple chats at once, which increases the efficiency and responsiveness of customer service departments.

3. They also enable businesses to easily collect valuable data about customer behavior and preferences which can be used for marketing purposes.

4. Moreover, using chatbots eliminates language barriers by allowing customers from different backgrounds and countries access support in their native languages.

5. Chatbots also improve customer satisfaction by ensuring customers feel heard during interactions with a business’s support team.

6. Chatbots are easily customizable and can be programmed with your brand’s voice and personality so that customers have a consistent experience when interacting with them.

7. Finally, chatbots can help businesses save costs since they require minimal setup costs compared to hiring additional employees or outsourcing customer service tasks.

8. Chatbot software tends to be much cheaper than other automation solutions as well; plus they don’t require payment for overtime or holiday wages like human agents do.

9. Chatbots can be used to automate repetitive customer service tasks, such as order processing, order tracking, and even customer feedback surveys.

Overall, the use of chatbots can bring many benefits to businesses looking to improve their customer service strategies. These automated assistants can help businesses save time and money while providing customers with an improved experience by offering 24/7 support in multiple languages. As such, chatbots are a great way for businesses to optimize their customer service operations and stay ahead of the competition.

They are useful for quick, automated responses and help companies save time and money by eliminating the need for in-person customer service reps. Chatbots also offer customers a personalized experience that can lead to increased customer satisfaction and loyalty. When used correctly, chatbots can greatly enhance customer service in any organization.

About Technocratiq Digital
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January 13, 2023
Power of Digital Technology to Engage & Influence Customers
As per research, 66 percent of SME owners are personally responsible for overseeing three or more areas of their organization’s activities, including marketing. While staying ahead in your business may appear to be a difficult task. However, by applying the power of digital technology in the right way, you’ll be able to increase brand awareness, also accelerating your business growth.

As digital technologies progress, there are more platforms, mediums, and touchpoints than ever before, providing opportunities to connect with your target audience on a personal level and also increasing your complexity. Let’s look at few ways to streamline:

1. Marketing Efforts should be focused in a specific direction for achieving the relevant target

When you’re running a busy small business, time is always of the essence. The foundation of your digital marketing success will be your ability to select the marketing channels that will have the greatest impact.

For example, instead of spreading your efforts across multiple social media platforms, third-party eCommerce sites, and landing pages, you could focus on your email marketing communications and your Instagram channel, in addition to your website.

Because digital technology is dynamic, these options may change over time, and as your business grows, so will your ability to broaden your marketing efforts. However, by focusing your efforts on two to three core marketing channels at first, you will be able to generate a focused buzz, and new prospects for your brand.

2. Well defined Social Strategy and alignment with overall Business strategy

95% of adults between 18 to 34 are likely to follow and interact with a brand on social media. Furthermore, 73% of marketers say social media marketing has been an extremely effective part of their business strategy.

Sharing posts using a calendar tool to get likes and comments is not a well-defined social strategy. Each platform has a unique persona and the audience is different on each. So effectively the message should also be customized as per the platform. Despite the clear cut of each platform’s nature, roughly half of today’s SMEs aren’t taking advantage of the segmentation.

In order to get the most out of your company’s social media marketing efforts, you should take your time deciding on one platform to focus the majority of your efforts.

Once you’ve set up or optimized your social media accounts (selected eye-catching profile images, verified that all links are working, creating relevant, punchy bio copy, etc.), you should begin building awareness by ‘listening to your target audience’s conversations on that platform, participating in dialogues where appropriate, and using this data to create engaging relevant content.

3. Optimize your Email Marketing Efforts

While many people believe that email marketing is a dying art, this couldn’t be the truth. Email, when used effectively, can engage and influence consumers in a big way, making it a valuable asset to any aspiring SME.

In fact, 73 percent of millennials prefer email communications from businesses.

Also, 99 percent of people check their email every day. Having said that, there is a lot of room for connecting with your audience through email communications.

To build a successful email marketing strategy for your business, you will need to consider the following elements:

Understand your audience.

Plan your goals and campaigns.

Choose the right email marketing tools and software.

Create engaging, relevant and value-driven content for your audience.

Monitor, track and measure your results.

Emails are also used in setting up targeted ad campaigns as discussed later in the article. Know more about our email funnel generation process to increase your database.

4. Partnerships and Tie-Ups with Small Scale Influencers or supporting MSMEs

Partnering for joint webinars with complementing MSMEs or Influencer marketing are very effective ways for you to broaden your commercial reach and grow your audience. Typically, this is accomplished through the use of cross-promotion or paid association.

With rising fakes in influencer marketing, the SMEs should be focused and concerned only where the real value lies for them, mostly from our understanding, sourcing small-scale influencers in your industry or niche. At present, 94% of marketers believe that transparency and authenticity are key factors of influencer marketing success.

Perhaps, by working to forge relationships with these MSMEs and smaller-scale digital influencers in your niche, you stand to cut through the noise and connect with prospects that are likely to be highly engaged in what you have to offer or what you have to say.

5. Embrace Paid Advertising (with a balanced approach)

Another business-boosting avenue you can take as an SME is paid advertising. By embracing the potential of a balanced pay-per-click (PPC) strategy through Google, Facebook, and the recently updated, Amazon Ads platform, you’ll be able to connect with a wider online audience.

Studies suggest that 75% of people that click on paid ads confirm that search ads make it easier to find relevant information. Based on that notion, a well-targeted paid ad has the power to encourage a healthy level of conversions.

There are a variety of paid advertising options available, but Google’s paid advertising platform may be the most effective for increasing your search engine visibility. At this point we would also like to highlight that paid ads (performance marketing) have their disadvantages as well, the foremost being not able to build a brand.

A lot of marketers make the mistake of relying just on performance marketing to generate leads and acquire customers to meet the targets. In the long run, a brand also needs to be set up in parallel so that the customer acquisition cost (CAC) goes down over a period of time. Running a branding and awareness campaign should also be part of the ad spending budget. Discuss more about the golden ratio for your business’s ad spend with us.

Image Source: Inc4Plus

Finally, as per the figure, you can observe that the top-funded startup sectors in 2021 are mostly related to companies using digital technology as the primary part of their business. Observing this trend we can easily say that this paves a way for all MSME businesses to focus on the implementation of the above points in the correct way. For more guidance connect with us at info@technocratiq.com

Conclusion

The possibilities for creating engaging, inspiring marketing campaigns are limitless in the digital age. Take the guidance and devote time to connect on a personal level with your prospects, focus your efforts, and take a strategic approach to your business activities.

TIQ aims for you to grow your market online. For questions or to get started with digital marketing services, drop us an email at info@technocratiq.com or call +91 798 25 34 881.
April 5, 2021
What is Influencer Marketing

Do you remember the early days of the internet? It was full of pop-up ads and disruptions that were annoying and, frankly, caused a lot of people to simply abandon web pages in favor of some other site with less advertising. But advertising is important for companies because a lot of people are still browsing websites. But there’s been an evolution in how companies are trying to connect with others on the internet. One result of that is what’s called influencer marketing.
Influencer marketing is when companies work with those who have a wide audience and a lot of, well, influence. It’s not a traditional ad message, but it is still a way to promote something, helping people know about and believe in a product because they know about and believe in a person. What is influencer marketing and what can you do to help your company advance? This graphic explains it.

Via Salesforce

March 8, 2021
For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport
As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing report found:

19% are piloting

25% run periodic campaigns

34% use an Always-On approach

Transactional campaign approaches are hard pressed to develop brand loyalty and advocacy. That’s why, with 84% of B2B marketers focused on building brand awareness with their influencer marketing efforts, that ongoing influencer engagement has become essential for creating vested relationships that inspire more qualitative activations and brand advocacy.

The Engine of Influence needs to run ongoing in order to win relationships with the most trusted voices. Our findings amongst B2B marketers have found several interesting insights when it comes to an Always-On approach to influencer relations compared to campaigns, the best practices followed and what Always-On influence in action really looks like.

Influencer Marketing is a Relationship Business

Distractions and competition for attention with B2B customers are at an all-time high. At the same time, B2B marketers are challenged to find the right strategies to maximize resources and marketing impact. Our research found that 76% of B2B marketers find the strategy of working with influencers through Always-On engagement or a combination of Always-On and campaigns, delivers results.

In the world of business, many decisions are made based on emotion, brand strength and the trust of expert voices. B2B marketers who build relationships with trusted experts understand the value of having brand advocates engage authentically with hard to reach audiences that increasingly discount brand communications. An Always-On approach to influencer marketing provides a framework for finding, engaging and elevating relationships with those very experts that customers trust and want to hear from.

The Always-On Imperative for B2B Brands

In today’s uncertain environment, brand reach and credibility are more important than ever. Some of the top B2B brands in the world have invested in developing communities of industry experts through Always-On influencer marketing that they can count on for social engagement, event activations, and brand advocacy.

Our research found that B2B marketers using an Always-On influencer marketing strategy are seeing important benefits including:

75% Increased views of brand content

60% Increased share of voice

55% Increased media mentions of brand

50% Increased brand advocacy

Buyers want to trust the brands they work with and with brand trust at a low, it’s important for B2B companies to invest in relationships with credible experts that buyers do trust.

Being “always-on” has allowed our team to build meaningful relationships with influencers. This approach means that the relationship ceases to be “transactional” (what can you do for us) when we’re in a state of ongoing activity. Because of this foundation, we are in a situation where, when urgency strikes, we’ve been able to immediately activate influencers, whether it be for private, direct, unfiltered feedback and consult, or for external, public-facing advocacy and amplification. B2B brands would be wise to adopt an always-on influencer engagement approach as they look to build true brand advocates.
Garnor Morantes, Group Marketing Manager, LinkedIn

To learn about how LinkedIn built trust and advocacy with Always-On Influence and achieving promising results including:

Nearly 2,000 brand mentions by influencers and their networks

84M in potential reach from brand mentions by influencers

200-450% above benchmark engagement on one social influencer activation

see this Always-On Influencer Marketing case study.

How Always-On Influence Drives Marketing Results

Alway-On Influencer Marketing is the practice of ongoing relationship building, engagement and activation of a specified group of influencers to build community, content and brand advocacy that is of mutual value to the brand, its customers and the influencers.

From a confidence standpoint, 94% of B2B marketers using an Always-On influencer engagement strategy believe influencer marketing will grow in importance over the next 12 months vs. 73% of marketers who focus on campaigns.

That confidence is reflected in marketing budgets as well. 89% of B2B marketers implementing Always-On influencer programs expect their budgets to increase or remain the same vs. 73% for marketers running campaign based programs. 28% Always-On influencer programs spend more than $100,000 per year vs. 8% for marketers running campaigns.

Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.

Those relationships are nurtured over time through ongoing engagement and activations that create value for buyers, the brand and the influencers – it is truly an “everybody wins” approach to marketing.

Then Engine of Influence is Always-On

Influencer Marketing is a relationship business and an Always-On influencer engagement strategy helps B2B brands turn those connections with trusted experts into marketing results.

60% of B2B marketers who use Always-On Influencer Marketing programs are very successful vs. 5% who only use periodic campaigns.

Always-On Influencer Marketing elevates influencer engagement from mechanical to meaningful, from transactional to relationship focused. As a result, brands like LinkedIn are able to activate their community on-demand. “When urgency strikes, we’ve been able to immediately activate influencers,” says Garnor Morantes of LinkedIn,”B2B brands would be wise to adopt an always-on influencer engagement approach as they look to build true brand advocates.”

An Always-On Influencer Marketing strategy creates a win for everyone. With a framework that goes beyond influencer content marketing campaigns to partnering with industry experts to drive conversations and advocacy, an Always-On approach builds brand awareness, and inspires customers to trust and engage with the business.

This post is an excerpt from the 2020 State of B2B Influencer Marketing Report. To learn more about the current state of B2B Influencer Marketing, including strategies, tactics, challenges, software, operations, integration and predictions for the future, access our new report here.

The post For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport appeared first on Online Marketing Blog – TopRank®.

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August 6, 2020
How To Level Up Marketing Content From B2B Influencers

B2B Marketing- Methodology

Why do you even need a content person for influencer marketing?

After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right?

I’ll confess, on my first influencer marketing project, I wasn’t quite sure what I was doing there. Over the last few years, however, I’ve come to understand the role that content marketers can play in shaping influencer content.

It’s the content lead’s job to shape the conversation with the influencer. We have to ask the right questions, and provide a structure and framework to elicit thoughtful, detailed responses.

There are a few extraordinary thought leaders who will dash off a thousand-word, amazingly insightful response to the vaguest prompt. But most folks — even those who write for a living — need more to go on than “What is the biggest problem facing our industry?”

The influencers you’re talking to have spent hours of time and effort learning about their subject matter, building an audience with powerful, useful content that provokes action. When you email that list of questions, or sit down for an interview, make sure you don’t leave any insight untapped.

Here’s how we at TopRank are evolving our influencer approach to get at that next-level content.

How to Unleash Your Influencer Content

So you’ve identified the true influencers to your target audience, you’ve developed relationships, and now you’re ready to co-create content together. Before you start, make sure you lay the groundwork for a productive Q&A.

Ask More Specific Questions

Influencers will take their cue on how to answer based on how you ask the question. If you start with a mile-high question like, “What challenges should leaders be aware of right now?”, you’re likely to get a high-level response, something vague and oracular. That’s not because the interviewee can’t get into specifics — it’s because you didn’t invite them to.

A better approach is to find out the biggest challenges that your industry is facing, pick one, and ask what we should be doing about it: “The latest Gartner report says that 75% of managers don’t have enough donuts in the breakroom. What are the options for HR leaders to fix this problem? What do you recommend?”

Limit the scope of your question, and you invite the influencer to give a more detailed response.

[bctt tweet=”Limit the scope of your question, and you invite the influencer to give a more detailed response. @NiteWrites on #InfluencerMarketing interviews.” username=”toprank”]

Don’t Ask Questions Everyone Knows the Answer To

It’s easy to fall into this particular trap. You offer the influencer softball questions that have a broad consensus for the answer, they agree with the consensus, everyone goes home happy.

I’m talking about questions like, “Do you think automation is, on the whole, a good thing or bad thing?” And they answer, “Well, it’s a different thing. It will cost some people their jobs, but for others it will make their jobs less repetitive and more meaningful, and that will open up new opportunities to innovate.”

The above is perfectly acceptable, content-wise, but it’s a waste of your influencer’s time and talent. You don’t hire LeBron James to dunk on a 4-foot rim. Ask questions you don’t know the answer to, questions that your industry is struggling with, questions that cry out for guidance!

[bctt tweet=”You don’t hire LeBron James to dunk on a 4-foot rim. Ask questions you don’t know the answer to, questions that your industry is struggling with, questions that cry out for guidance! @NiteWrites on #InfluencerMarketing” username=”toprank”]

And, of course, give your influencer plenty of time to think about these questions and formulate thoughtful responses.

Let Your Audience Ask the Questions

One of the best ways to get at these more detailed, more challenging questions is to see what questions your audience is actually asking. There are two ways to go about soliciting audience questions for an influencer.

The first is the direct one: Ask on your social media channels and your email newsletter. For example, a Twitter post could say, “If you could ask Lee Odden one question about influencer marketing, what would it be? Answer with #AskLeeO.” Collect the most pertinent questions and let them guide the interview.

The second way to let your audience ask the questions is to do some keyword research. The topics your audience is searching for are the ones they need answers on. If they had the answers, they wouldn’t be searching! But don’t stop at the highest-volume keywords; those are likely to be too general. Dig into the long-tails on a tool like SEMrush to get at the burning questions.

Ask for Stories

Many of the influencers we work with are consultants, keynote speakers, or have been executives at multiple companies. These folks have a ton of practical experience — we just have to ask them to draw on it.

Instead of asking, “What do you think are the three biggest challenges,” ask, “What problems are your clients coming to you with?” Or, even better, “Have you had clients with a similar problem? Tell me about how you advised them, what they did to solve it, and what success looks like.”

Asking for stories like this gives your influencer a chance to demonstrate their expertise in action, and offers your audience a more grounded, relatable look at your topic.

Power Up Your B2B Influencer Content

Content planning is a crucial part of influencer marketing. It’s the content team’s job to ask questions that meet audience demand, inspire thoughtful contemplation, and make full use of the influencer’s experience and insight. Asking the right questions is the difference between good and great influencer content.

If you want to level up your B2B influencer marketing content, make your questions specific, skip telling the audience what they already know, and ask for unique stories that only your influencer could tell.

Want to power up your influencer marketing even more? Check out The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing.

The post How To Level Up Marketing Content From B2B Influencers appeared first on Online Marketing Blog – TopRank®.

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June 18, 2020