TIQ Digital

Tag: brand image

  • Using chatbots to improve customer service

    Using chatbots to improve customer service

    As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around for some time but is now rapidly increasing in popularity due to its ability to alleviate the workload of customer service representatives, improve customer satisfaction, and reduce costs for businesses.

    Customer service is often one of the most important parts of any business, as it is responsible for providing timely feedback to customers and resolving their issues. However, providing quality customer service can be expensive and time-consuming for businesses, particularly when dealing with a large customer base. To overcome this, more and more companies are turning to chatbots as a cost-effective solution.

    By utilizing natural language processing and artificial intelligence, businesses can create automated virtual agents that are capable of providing customers with assistance in a more rapid and efficient manner than human customer service representatives. This allows businesses to respond to customer inquiries more quickly, free up staff to focus on more complicated customer issues, and provide a more consistent customer service experience across all channels. Chatbots can be programmed with a variety of capabilities, including responding to frequently asked questions, providing product recommendations, helping customers navigate the website, and more. Additionally, they can be customized to a business’s specific needs, allowing for a more tailored customer service experience.

    Natural language processing or NLP allows Chatbots to automate customer service tasks such as answering basic questions, taking orders, providing information on products and services, troubleshooting issues, as well as scheduling appointments, and tracking orders. Thanks to their AI capabilities, chatbots can understand customer inquiries efficiently and provide accurate responses in a timely manner.

    Using chatbots for customer service has several advantages

    1.  For one, they can be programmed to provide 24/7 customer support and respond instantly to inquiries. This allows businesses to serve customers round the clock without having to hire additional staff or pay overtime wages.

    2.  Additionally, chatbots can handle multiple chats at once, which increases the efficiency and responsiveness of customer service departments.

    3. They also enable businesses to easily collect valuable data about customer behavior and preferences which can be used for marketing purposes.

    4. Moreover, using chatbots eliminates language barriers by allowing customers from different backgrounds and countries access support in their native languages.

    5. Chatbots also improve customer satisfaction by ensuring customers feel heard during interactions with a business’s support team.

    6. Chatbots are easily customizable and can be programmed with your brand’s voice and personality so that customers have a consistent experience when interacting with them.

    7. Finally, chatbots can help businesses save costs since they require minimal setup costs compared to hiring additional employees or outsourcing customer service tasks.

    8. Chatbot software tends to be much cheaper than other automation solutions as well; plus they don’t require payment for overtime or holiday wages like human agents do.

    9. Chatbots can be used to automate repetitive customer service tasks, such as order processing, order tracking, and even customer feedback surveys.

    Overall, the use of chatbots can bring many benefits to businesses looking to improve their customer service strategies. These automated assistants can help businesses save time and money while providing customers with an improved experience by offering 24/7 support in multiple languages. As such, chatbots are a great way for businesses to optimize their customer service operations and stay ahead of the competition.

    They are useful for quick, automated responses and help companies save time and money by eliminating the need for in-person customer service reps. Chatbots also offer customers a personalized experience that can lead to increased customer satisfaction and loyalty. When used correctly, chatbots can greatly enhance customer service in any organization.

    About Technocratiq Digital

    • We are your Brand agents and partners with an unbiased opinion and hawk-eye view to take you to the top.
    • We’re experts in engaging audiences & converting clicks to customers.
    • Our team consists of highly skilled professionals, who have expertise in different niches, provide the best solution and convert your dream into a beautiful reality.
    • We understand the value of web presence for any industry and work hard to manage the overall online ecosystem.

    Contact us today and get started with your Marketing Technology Automation.

  • Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ

    Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ

    As we move into 2022, SEO trends are evolving faster than ever before. What worked a few years ago may not work today, and what works today may not work in the future. That’s why it’s important to stay up-to-date on the latest SEO trends. That being said, here are the top 10 SEO trends for 2022 to watch out for.

     

    1. Know The User’s Intent

    In 2022, understanding search intent will become much more crucial than ever. Google is always updating its algorithms to ensure that the best search results are returned to users. In 2020, they announced that their focus would be on understanding search intent. This means that Google will be looking at the intent behind each search and returning results that match that intent as closely as possible. To be able to match this user intent, we must be able to see beyond keywords in their most basic form and derive useful information from them.

    It’s important to understand the relation between the keywords and know how to focus on them to satisfy search intent. But what does that mean exactly? To focus on your keywords, you’ll need to understand the intent behind each search. What are people looking for when they use those keywords? What do they want to accomplish? Plan your content strategy keeping in mind the user intent of the search and the keywords you want to focus on.

     

    2. Quality Of The Content

    Google gives more priority to content that is not just good but outstanding. If you’re looking to improve your website’s ranking on Google, you know that content is key. And if you want your content to be truly effective, you need to make sure it’s of the highest quality.

    Hundreds of content are created every day for SEO purposes to gain backlinks or to spread awareness, this is giving rise to a huge amount of similar content on the web.  Google emphasizes those content that is unique and is not available on the web already.

    The best practice to follow to maintain the quality of the content is to:

    • Understand the search intent of the query.
    • Research on the query.
    • Categorize the topic, and pick the topic that matches the best with search intent as well as meets your business goals.

     

    3. SERP Localization and Changes

    SERPs are constantly changing and their layouts are adjusted to mobile users to give them the best user experience in terms of online shopping, reviews, brand awareness, etc. Over the next year, Google will place a greater emphasis on content localization. Website content that is country-specific is ranking high on Google when compared to those that were ranking globally all these years.  This is because of SERP localization and this trend will increase in the year 2022.  The sites that have a target audience globally should keep in mind to create content that is locally focused to a particular country too.

    Select keywords that have local intent in their search queries like those of a particular country, city, or area.  This will help you show local relevance in the content, help you attract more visitors from that area, and help you rank higher in local search results.  If your website has to show up in local results then it is necessary to optimize and update your business details on GMB, site markup, wikis, etc.

     

    4. Focus on Visual Content

    Google ranks the sites with unique images, the ones that are original and specific to the content.  Visual content is also based on user intent because people are attracted more to visual content and images, especially the younger generations. There are a lot of chances that the content will rank high only because of the images in it.  Google also shows images as the result of a search query.

    Google lens was introduced by Google to meet the image and visual needs of audiences who are searching for a particular item in google but cannot enter it in words.

    Google can now tell when a video or image will be the right result for a user based on AI. Image and video optimization can help you achieve these results easily.

     

    5. Automation

    Automation saves a lot of time and effort and most of the SEO practices will be automated in the year 2022, such as search intent analysis, competitor analysis, site audits, technical audits, etc. Marketers can use these automation processes to deliver high-quality content.

    Automation also helps SEO professionals to fill the gaps related to skills, resources, technology, and execution of their campaigns. This is especially true for small businesses that may not have the bandwidth to do everything themselves. Automation tools can help to improve website SEO, content marketing, social media campaigns, and more.

     

    6. Use of Natural Language

    When it comes to content marketing, the use of natural language is key. By using natural language, you can connect with your target audience on a more personal level. This helps to create a connection that can lead to trust and ultimately, conversion. To use natural language in your content marketing, you need to understand your audience.

    What are their interests? What are their needs? What are their pain points? Once you understand your audience, you can start speaking to them in a way that is more natural and resonates with them.

    Natural language helps in the use of long-tail keywords. There’s no doubt that using natural language when optimizing your website for long-tail keywords can help improve your search engine rankings. Natural language keyword research can help you find keywords that are not only relevant to your business but also have low competition, making it easier to rank higher in search engine results pages.

     

    7. Mobile User Experience

    Your website mobile experience is just as vital as your desktop experience. In fact, according to recent reports from analytics, it is clear that mobile apps are no longer an optional enhancement; they are a required part of any business strategy.  It starts from the discovery of your business online to the user engagement and interaction with your business using mobile phones.  Mobile user experience will also impact the core web vitals on mobiles. If your website isn’t mobile-friendly, you can bet your bottom dollar that your customers will take their business elsewhere.

     

    8. Sustainability

    In 2022, it is advised that SEO professionals focus on long-term SEO strategies that are sustainable. Normally SEO professionals focus a lot on the benefits of their site and brand awareness through their strategies, whereas the main focus should be on the latest industry trends and Google updates.

    The key to obtaining long-term sustainable results through SEO is:

    • Continuous optimization.
    • Enhanced user experience.
    • Following the latest trends and industry news.
    • Follow Google updates and make amendments as necessary.

     

    9. Indexing

    It is always necessary and recommended to update search engines whenever a website is created or content is added, updated, or deleted from a website.  This will help the search engines to crawl and update their index of the changes.  IndexNow is an API, that notifies search engines for the same process.  IndexNow makes it easy for SEO professionals. SEO professionals can submit a list of URLs with updates or changes using IndexNow and this API immediately notifies the search engine crawlers to crawl and index the website. Bing and Yandex search engines are leading in the use of IndexNow API. 

    10. Expertise, Authoritativeness and Trustworthiness (E-A-T)

    E-A-T is a growing trend that needs to be considered in the year 2022.  E-A-T of your site depends on online PR, link building, technical SEO, and content.  Achieving E-A-T for the most part depends on the content.  Content should always be created by a subject matter expert.  This can be analyzed by comparing your content to the content that is ranking and finding out what you are actually lacking.  This will help you to build the quality of your content and in turn, build the E-A-T of your website.

    In conclusion, the top 10 SEO trends in 2022 will see content being given even more importance, along with a major fall in the use of link-building as the main SEO tactic. None of this is a huge surprise. The use of technology such as voice search and AI-based platforms will continue to rise moving forward, and the user experience will become increasingly valued. Careful planning and an understanding of these SEO trends will help any business stay ahead in the game.

  • 6 Key Metrics to measure Internal Brand Health

    6 Key Metrics to measure Internal Brand Health

    What is Internal Branding

    Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage them to feel inspired about the brand in order to influence their behavior to support the brand. Internal branding is essential because brands grow from the inside out and in fact contribute to increased sales.

    To measure internal branding we can use a framework of 6 A’s of internal brand health.

    1 . Attention

    2 . Awareness

    3 . Acceptance

    4 . Advocacy

    5. Action (most critical)

    6 . Adherence

    Each factor adds up to a measurement system where you can get a heat map of the internal brand health of the organization. So you can assess your organization and can look at the pockets where the brand is delivering and where it’s not delivering. Finally, you can engage in requisite action as a result.   Let’s discuss it in detail:

    Attention

    The first aspect of measuring the internal brand health is to understand if everyone is giving attention to the definition and do all the employees understand the importance of their brand promise? For example, operations have different KPIs in their job and they are not paying attention to the image or promise that the senior level wants to portray. They probably don’t even realize what they’re doing in terms of your brand. So it attention should be given to it.

    Awareness

    Most employees do not understand their company’s strategy and in turn, they don’t understand the company’s brand promise. It is important if you can boil down the brand promise not to six, seven, eight different aspects, but maybe one or two and make everyone aware about it.

    If you do a preliminary internal review, you’ll see that across your organization, people have quite a different sense of what your brand is about.

    Acceptance

    This is really when it gets to the personal level.

    Do I personally believe in this brand’s promise?

    I might understand it, but it doesn’t mean I believe in it, I identify with it, I accept it as being the right thing. I might have other ideas for the brand.

    Segment your population into Antagonists (the ones who don’t care) and brand ambassadors or advocates who will make sure your brand message is spread.

    Advocacy

    Advocacy is all about the personal motivation you derived from the brand.

    Do your employees believe that they are positively affecting someone or some cause? A lot of people do get motivated by making a difference in other people’s’ lives.

    They sense and feel your strategy as part of their work, and that’s where the advocacy comes from.

    Action

    It is one of the most important as a lot of companies fail to implement it even after defining and designing an excellent brand structure.

    Do your employees actually know what to do in order to deliver on the brand promise?

    So imagine the fact that you have employees, they know your brand, they think branding is important, they are motivated by it, but they don’t know what to do. It’s sometimes not obvious how to deliver on the brand promise. So creating an action plan and measuring its strength is essential to measure the brand health. Reach out to us at info@technocratiq.com for a strong action plan.

    Adherence

    Now, the final one is really about adherence, do things stick? Does the environment, the culture of the organization, the rewards, recognition, the systems, the processes, do they actually help live their brand?

    So, imagine the following that if your brand is all about customer care, but then all you get rewarded is for sales. So, it’s all about how these things fit together.

    Yes, you are told to provide customer care but you know what? In a call center, you are rewarded based on the number of calls per hour. So there’s a disconnect between what we want to achieve with the brand, and what we reward people for and build the culture of the organization.

    That’s really the internal aspect of brand health.

    Conclusion

    Internal Brand Health is an early indicator therefore, you need to change things internally before you can see the results externally. It’s a significant aspect of brand health, one we do not see implemented in many organizations.

    TIQ forms a perfect alternative to solve all your queries and provide you a proper Brand Strategy. For questions or to get your company’s internal brand health monitored, drop us an email at info@technocratiq.com or call at +91 798 25 34 881.

  • How can brand perception monitoring affect a change in your business decisions

    How can brand perception monitoring affect a change in your business decisions

    How can brand perception monitoring affect a drastic change in your company’s business outlook?

    MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying:

     How many customers are aware of our band?

      What do customers want from brands?

     How many consider us?

     How many prefer us?

    Is your customer loyalty based on Price or Preference? Customers might prefer your company, but still, buy something else because of the price.

    How many have an emotional bond with your company? Will they really struggle to buy something else?

    To answer all the above questions, Brand perception needs to be considered from an entirely inverted funnel that puts the Customers at the top and Management driving the Brand at the bottom.

    Monitoring the inverted funnel directly results in translating changes into actual customer behavior in terms of consideration, in terms of purchase, and loyalty.

    One critical aspect of brand perception is to look beyond the sales number and focus on becoming the preferred choice.

    Now for some brands, this can be a real problem because by appealing to some groups of customers, they are actually not appealing to other ones.

    Red Bull has created a perception towards young, excitement seeking individuals, predominantly related to adrenaline or sports. It does not target the perception of others e.g. it will surely not a drink that parents will buy in grocery shopping for their kids like Pepsi and Coca-Cola. Similarly, Disney, the concept of magic also follows the same perception.

    Critically think about the customers with whom you want to own these associations, which ones do you want to sell to, which ones do you not want to sell to. And then think about that pyramid or inverted sales funnel because that’s what’s driving your business at the end of the day.

    Critical aspect

    Who actually delivers on that promise, it’s your people. Either directly through their behavior, or indirectly through the products and services.

    So now you need to ask yourself the questions well what if my people don’t know what my brand stands for. What if they don’t believe in it, what if it doesn’t motivate them. Well, then you’re going to fall short in the delivery of your business strategy.

     Opt our Brand Strategy Services which helps you monitor your Brand understanding and delivery.

    Conclusion

    Hence monitoring and correcting Brand perception can help you achieve your business goals in the long run and provide loyal customers and strong brand advocates as internal branding is equally important.

    TIQ provides you a perfect strategy to solve all your queries. For questions or to share your project details with us, drop us an email at info@technocratiq.com

  • Brand Image vs Brand Identity – Traditional Methods used by Brands

    Brand Image vs Brand Identity – Traditional Methods used by Brands

    A few traditional methods used by brands even today to understand the identity-image gap.

    The brand GAP that we are talking about is the gap between communicated brand identity and perceived brand image by channel members and the consumers. It is the question of Who You Are Vs How You are seen?

    Let’s take a look at how you can measure this gap.

    What is Brand Image?

    Brand image is the perception of customers for a particular brand. The image of any brand tends to develop over time.  It is formed in the minds of customers based upon the experience and interaction with the brand, interactions can be in different ways and not necessarily only the buying or using of the product or service. The major concept behind the brand image is that the consumer isn’t just buying the product or service but also the image which is associated with that product or service.

    What is Brand Identity?

    A brand identity is a collection of tools or elements used by a company to build a brand image. Brand identity and its components arise from a company’s mission, brand value proposition, competitive position on the market, long-term goals, and importance to the values and concerns of the target audience. These components have a foundational nature and, in the branding process, describe what a company wants to communicate with its target audience. Meanwhile, a brand identity defines how these foundational elements are communicated. The most common elements of a brand identity usually include:

    ➤ A brand name

    ➤ A tagline or a slogan

    ➤ A voice and a tone

    ➤ Colors and graphic styles

    ➤ A style and a typeface

    ➤ A logo and a wordmark and their variations.

    Traditional ways to capture the image identity gap

    A lot of companies perform a preliminary image identity gap analysis by capturing the brand associations from these two perspectives (internal + external). Traditional ways to capture them include:

    1. Perception surveys: This FUNNEL Model answers the questions like have we created awareness of our brand? Are people considering it? A subset of those are actually buying us, and a subset of those will buy nothing else. They’re very, very loyal to our brand.

    Alternatively, on the other hand from these we can also answer – What is the strategic health of our brand? How they’re looking at you and your competition because it’s not just about how well you’re doing, but how well you’re doing compared to others.

    2. Customer experiences forms: Brand marketers communicate with their target consumers to make them aware of brand identity and communicate the same way to the channel members directly. Channel members, in turn, convey the same to the end-users. Thus, a proper alignment of these three crucial nodes, namely, brand marketers, channel members and consumers, is inevitable for the efficient transfer of brand identity. However, in reality, not all are successful in synchronizing communicated brand identity and image perception. So, the identification and measurement of the identity-image gap are essential.

    3. Non-Traditional Method: Structuration theory proves to be a solid theory which links the elements of the branding process (culture, identity, image, and influence) to empirical efforts grounded on this theory.

    Structuration theory can acknowledge the interaction of dynamic relationships between these different facets of branding.

    Opt our Brand Strategy Services which helps you create your Brand Identity and build upon the image.

    Conclusion

    Once a gap is identified through traditional or non-traditional, it will be easy for marketers to adopt possible measures to bridge the gap. This helps brand marketers to understand the branding process more objectively. Technology is providing you with a better analysis that will help you improve your operations, strategies, and customer experience.

    TIQ forms a perfect alternative to solve all your queries and provide you the proper Brand Strategy. For questions or to share your project details with us, drop us an email at info@technocratiq.com.

  • HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

    HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION

    Business Transformation through Digital Marketing in the Asian subcontinent has seen a massive spike in recent years. The markets are changing rapidly every year while creating new means to track consumers’ attention, needs, and preferences. Platforms like TikTok and Snapchat are instant hits while Instagram and Facebook have strengthened their position.

     

    What is a digital business transformation?

     

    Digital business transformation is the blueprint of your business activities which creates and integrates a digital ecosystem for all aspects of your business. Whether it is sales, accounts, or product enhancement, it covers it all. Creating a self-sustainable digital platform requires an expert’s assistance. Connect with us today for a free consultation.

     

    Still, contemplating on building your company’s digital presence? Here are some advantages!

    1. Increase Productivity

    2. Reduce operating costs

    3. Improve customer experience

    4. Facilitate internal process integration

    5. Open new market opportunities

    6. Strengthen and enhance the brand value

     

    Digitization enables businesses to enhance their efficiency, boost their competitiveness, and enter new markets. The digital revolution transforms the world in many ways like the way we connect, communicate, and consume content. Companies regardless of size or sector must use this golden time to attract more consumers hence increasing the bottom line.

     

    Digital marketing has become an ancillary activity for every organization and digitizing an enterprise is no longer an objective, but a way to strengthen corporate management and maximize efficiency. Digitization is a must if you are to have a successful business post downturn. Consumers have changed their preferences, needs, desires, and consumption methods.

     

    3 Fundamental Pillars of Transformation –

     

    People, automated data processing, smart digital communications are the three pillars on which every business can successfully transform digitally. All aspects of the business should be impacted by real digital transformation.

     

    Digitalization is not ephemeral and is here to stay! Check out our unique solutions which handholds you to your next new client. 

     

    Follow us on our Social Media Channels

    Facebook, Twitter, Yoututbe, LinkedIn, Instagram

  • Nearly 80% of consumers would end a brand relationship over unauthorized data usage

    Nearly 80% of consumers would end a brand relationship over unauthorized data usage

    As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned about privacy and data protection.

    The study reflects that US consumers are fairly discriminating and want specific things in return for their data. And 29 percent of the study respondents were unwilling to share their data for any reason.

    There is a hierarchy of personal information that consumers will share, according to the survey. They are most willing to share email address (52 percent), followed by shopping history (37) and mobile phone number (25 percent). Interestingly, only 19 percent were willing to share their “real-time location,” though that data is currently being tracked anonymously on a mass scale.

    Percentages willing to provide personal information 

    At the bottom of the “willing to share list” were personal financial information (3 percent), Social Security numbers (3 percent) and access to social media accounts (9 percent). Separate survey data argue consumers will share location in exchange for clear benefits, like discounts or better shopping experiences.

    If they do share information, consumers expect brands to protect their interests (72 percent), be transparent in how the data are being used with partners (66 percent) and protect their privacy in the event of any criminal investigations (60 percent). It’s doubtful that most publishers, platforms and brands are complying with these expectations. Most brands and publishers are also not transparent about how they use data.

    Consumers also want personalization, a common refrain in surveys like this. The connection between providing their information and personalization wasn’t explicit in the survey, but it’s implied.

    What personalized service means to US consumers

    The survey also explored what alienates consumers and might cause them to end relationships with brands. Among the reasons: using personal data without their knowledge (79 percent), unresponsive customer service (78 percent), multiple mistakes (50 percent) and inconsistent online and in-store promotions (29 percent).

    Less serious but annoying to consumers were: excessive telemarketing/sales calls (61 percent), too many marketing-related emails (61 percent), irrelevant content (46 percent) and prolonged customer service interactions (40 percent).

    It’s safe to say that consumer data (including location) is increasingly used to personalize content, ads and experiences. But most of that is done without much transparency — in other words, without explicit consent.

    In May, practices like these will no longer be viable in Europe or with European citizens. We’ll see how much of that trickles over to the US market.

    Source