Tag: Advertising
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Using chatbots to improve customer service
As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around for some time but is now rapidly increasing in popularity due…
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3 Steps to Master Digital Advertising – Inside Google Marketing
What is Digital Advertising? At its most basic, digital advertising is any sort of advertisement that appears online, whether on your web browser, your social media apps, or other destinations and resources across the internet. Today, digital advertising takes many forms and uses various channels including social media, video streaming, mobile apps, Pay-Per-Click (PPC) ads…
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B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act
B2B marketers are struggling to produce enough content amid the pandemic35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their content…
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B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook
Trends to follow in 2020 US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, according…
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B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection
COVID-19 drives more business to B2B marketplacesGlobal marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at…
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IAB’s first publication on blockchain in advertising paints an optimistic picture
Blockchain Report In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys the technology, its potential added…
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Quora adds more contextual & behavioral ad-targeting options
Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users…