Tag: Marketing Strategy
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How AI Can Help BFSI Industry Grow More Revenue with Better Lead Generation in 2026
AI for BFSI lead generation is becoming the deciding factor between institutions that grow efficiently and those that keep spending more for the same results. Banks, NBFCs, insurance companies, and fintechs are pouring more budget into digital marketing than ever, yet many still face the same wall: AI for lead generation uses machine learning, predictive…
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How you can leverage the Facebook family of apps for your business?
The connection between great ideas and clients has never been shorter. There is significantly more fluidity in the global market than it was two decades ago. We now encounter new business models, and technological advancement forming a new economic paradigm– The Fourth Industrial Revolution. The Fourth Industrial Revolution has profound implications on how we do…
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The Secrets to Marketing in the Gaming Industry in 2021 | TIQ
The gaming industry is on the rise and gamers come from every corner of life, irrespective of their age group and location. The gaming sector has been largely considered as a playground for dreamers and is not confined to a certain group of people anymore. Today there are many types of games, ranging from online…
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3 Steps to Master Digital Advertising – Inside Google Marketing
What is Digital Advertising? At its most basic, digital advertising is any sort of advertisement that appears online, whether on your web browser, your social media apps, or other destinations and resources across the internet. Today, digital advertising takes many forms and uses various channels including social media, video streaming, mobile apps, Pay-Per-Click (PPC) ads…
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6 Key Metrics to measure Internal Brand Health
What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage them to feel inspired about the brand in order…
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How can brand perception monitoring affect a change in your business decisions
How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers are aware of our band? What do customers want from brands? How…
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B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook
Trends to follow in 2020 US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, according…
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How to Optimize Original B2B Research Content For Credibility and Impact
For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they…
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How B2B Marketers Can Get the Most Out of Webinars in 2020
There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now it’s looking…
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How To Level Up Marketing Content From B2B Influencers
B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, I wasn’t quite…