Tag: brand image
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Using chatbots to improve customer service
As the use of technology in our everyday lives continues to surge, automating customer service is becoming increasingly popular. Chatbots are a type of artificial intelligence (AI) software that can be used to facilitate communication between businesses and customers. This technology has been around for some time but is now rapidly increasing in popularity due…
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Top 10 SEO Trends to Boost your Ranking in 2022 – TIQ
As we move into 2022, SEO trends are evolving faster than ever before. What worked a few years ago may not work today, and what works today may not work in the future. That’s why it’s important to stay up-to-date on the latest SEO trends. That being said, here are the top 10 SEO trends…
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6 Key Metrics to measure Internal Brand Health
What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage them to feel inspired about the brand in order…
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How can brand perception monitoring affect a change in your business decisions
How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers are aware of our band? What do customers want from brands? How…
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Brand Image vs Brand Identity – Traditional Methods used by Brands
A few traditional methods used by brands even today to understand the identity-image gap. The brand GAP that we are talking about is the gap between communicated brand identity and perceived brand image by channel members and the consumers. It is the question of Who You Are Vs How You are seen? Let’s take a look…
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HOW COMPANIES ARE OPTING FOR DIGITAL TRANSFORMATION
Business Transformation through Digital Marketing in the Asian subcontinent has seen a massive spike in recent years. The markets are changing rapidly every year while creating new means to track consumers’ attention, needs, and preferences. Platforms like TikTok and Snapchat are instant hits while Instagram and Facebook have strengthened their position. What is a…
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Nearly 80% of consumers would end a brand relationship over unauthorized data usage
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned about privacy…