Tag: Artificial Intelligence
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The Secrets to Marketing in the Gaming Industry in 2021 | TIQ
The gaming industry is on the rise and gamers come from every corner of life, irrespective of their age group and location. The gaming sector has been largely considered as a playground for dreamers and is not confined to a certain group of people anymore. Today there are many types of games, ranging from online…
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IAB’s first publication on blockchain in advertising paints an optimistic picture
Blockchain Report In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys the technology, its potential added…
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3 Ways Humans Can Do PPC Better Than Machines Alone
Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing PPC because after a model has been built, you are left with an ongoing task of executing the plan, and this may involve downloading the data, putting it into the correct format, and then running…
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New report: The Internet of Things and blockchain tech are made for each other
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this means everything…