Category: Digital Marketing !
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For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport
As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing report found: 19% are piloting 25% run periodic campaigns 34% use an Always-On approach Transactional…
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How B2B Marketers Can Get the Most Out of Webinars in 2020
There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now it’s looking…
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How To Level Up Marketing Content From B2B Influencers
B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, I wasn’t quite…
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Quora adds more contextual & behavioral ad-targeting options
Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users…
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3 tips to make every marketing implementation a success
Implementation Strategies Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more…
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3 Ways Humans Can Do PPC Better Than Machines Alone
Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing PPC because after a model has been built, you are left with an ongoing task of executing the plan, and this may involve downloading the data, putting it into the correct format, and then running…
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How To Use Brand Mentions For SEO
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link…
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Nearly 80% of consumers would end a brand relationship over unauthorized data usage
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned about privacy…
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New report: The Internet of Things and blockchain tech are made for each other
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this means everything…