Tag: brand identity
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How can brand perception monitoring affect a change in your business decisions
How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers are aware of our band? What do customers want from brands? How…
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Brand Image vs Brand Identity – Traditional Methods used by Brands
A few traditional methods used by brands even today to understand the identity-image gap. The brand GAP that we are talking about is the gap between communicated brand identity and perceived brand image by channel members and the consumers. It is the question of Who You Are Vs How You are seen? Let’s take a look…