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Latest Insights
Ideas, guides and perspectives for businesses navigating the digital landscape.
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How To Level Up Marketing Content From B2B Influencers
B2B Marketing- Methodology Why do you even need a content person for influencer marketing? After all, the influencers are… Read Article →
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IAB’s first publication on blockchain in advertising paints an optimistic picture
Blockchain Report In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest… Read Article →
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Quora adds more contextual & behavioral ad-targeting options
Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. … Read Article →
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3 tips to make every marketing implementation a success
Implementation Strategies Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and… Read Article →
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3 Ways Humans Can Do PPC Better Than Machines Alone
Use business data for bid management Bid management can be one of the most repetitive and boring tasks… Read Article →
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How To Use Brand Mentions For SEO
Google has used links to determine the authority of websites since its early days: the idea of webpages… Read Article →
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Nearly 80% of consumers would end a brand relationship over unauthorized data usage
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions… Read Article →
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New report: The Internet of Things and blockchain tech are made for each other
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet… Read Article →