Author: TIQ Team
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3 simple steps to find Blog Topics that improves your SEO
All businesses want theirwebsites to be at the top of trending and search results. There is constant pressure to generate ideas that will gain attention from some of the most perspicacious audiences out there. You should target the topics which will help you to build better relationships with your audience, improve the customer experience,…
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Power of Digital Technology to Engage & Influence Customers
As per research, 66 percent of SME owners are personally responsible for overseeing three or more areas of their organization’s activities, including marketing. While staying ahead in your business may appear to be a difficult task. However, by applying the power of digital technology in the right way, you’ll be able to increase brand awareness,…
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The Secrets to Marketing in the Gaming Industry in 2021 | TIQ
The gaming industry is on the rise and gamers come from every corner of life, irrespective of their age group and location. The gaming sector has been largely considered as a playground for dreamers and is not confined to a certain group of people anymore. Today there are many types of games, ranging from online…
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What is Influencer Marketing
Do you remember the early days of the internet? It was full of pop-up ads and disruptions that were annoying and, frankly, caused a lot of people to simply abandon web pages in favor of some other site with less advertising. But advertising is important for companies because a lot of people are still browsing…
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3 Steps to Master Digital Advertising – Inside Google Marketing
What is Digital Advertising? At its most basic, digital advertising is any sort of advertisement that appears online, whether on your web browser, your social media apps, or other destinations and resources across the internet. Today, digital advertising takes many forms and uses various channels including social media, video streaming, mobile apps, Pay-Per-Click (PPC) ads…
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6 Key Metrics to measure Internal Brand Health
What is Internal Branding Internal Branding is a corporate strategy measure to empower and motivate employees to not only retain the brand promise but to “live” it. To do this, organizations involve employees in the process of brand development, inform them about the brand, and encourage them to feel inspired about the brand in order…
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How can brand perception monitoring affect a change in your business decisions
How can brand perception monitoring affect a drastic change in your company’s business outlook? MODERN WAY: Measuring brand health is turning the traditional sales funnel upside down, which is from a brand perspective, not looking at the sales, but saying: How many customers are aware of our band? What do customers want from brands? How…
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Brand Image vs Brand Identity – Traditional Methods used by Brands
A few traditional methods used by brands even today to understand the identity-image gap. The brand GAP that we are talking about is the gap between communicated brand identity and perceived brand image by channel members and the consumers. It is the question of Who You Are Vs How You are seen? Let’s take a look…
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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2…
LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today…
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UNLOCKING INSTAGRAM FOR MICRO, SMALL AND MEDIUM BUSINESSES GLOBALLY
ALMOST ONE THIRD INTERNET USERS USE INSTAGRAM! Instagram with its 700 million active user base has positioned itself as the preferred platform for business across the world. Most viewed Instagram stories are from business accounts and consumers have already spent billions of dollars purchasing Instagram recommended goods and services. Let us dive straight into how it all works? 1. Creating an Instagram Business account or converting your existing personal account Most of you…