Marketing is essential at every stage of the business, but it’s especially important when you’re looking towards business expansion. International marketing is vital to the success of your company. Expos, trade shows, conventions, workshops, and conferences are all great ways to increase your reach. One of the best ways to increase your reach is by expanding your digital presence. Here are ways through which you can reach a wide audience digitally in Expo 2020 Dubai to ensure your company’s success. 

Digital marketing is the best way to reach the expo’s target audience as location targeting can be done. It’s important to consider the different stages that come with the target audience for Expo 2020. In the greatest physical event like Expo2020 the audience is in “Discovery stage”as people are just becoming aware of your products or services. It’s also a great way to reach at the product evaluation stage, as they are now actively evaluating products, as well as the purchase stage, when they are ready to buy.

9 true things about digital marketing for Expo 2020

The opportunity that the Dubai Expo 2020 presents is unique and infinite.  Businesses whether small or big will be able to interact with people from across the globe. There will be millions of visitors during the Expo and it is a fantastic time to initiate performance and brand marketing with the help of digital-first strategies.

  1. City marketing, social media targeted marketing, promotional email marketing, content marketing. Whatever marketing strategy your business is using, this event will give you the opportunity to refine it. A simple card dropor location based performance campaign can be an excellent opportunity to showcase your business to a diverse range of people from different countries and cultures.
  2. The expo is expected to attract up to 35 million visitors! They’re mostly there to see the pavilions, which are carefully created exhibitions commissioned by individual countries to showcase their offerings. This is where tourists may see a wide range of technologies and innovations. Customer service marketing, viral marketing, branding, influencer marketing, real-time marketing can be done to target.
  3. The expo is expected to be the most technologically advanced yet, so you have the opportunity to reach people in ways you’ve never been able to before- This global event will allow you to speak to people in ways you’ve never been able to before. It will allow you to reach people across the globe and to tell your story through various digital platforms. The expo 2020 will be a chance for you to showcase what you do and to highlight your strengths. There will be over 190 countries attending the expo 2020, providing your business an ideal chance to get noticed by millions of customers.  
  4. Retargetting Digitally: When visitors come to the expo, they go to the numerous country pavilions to learn about the products and services on display. Visitors can see and experience everything firsthand, as well as meet the people who are making and developing these innovative products and services. The Expo should also be viewed as an opportunity for countries to collaborate, share technologies, and establish international standards. Getting together and meeting people to exchange information is an excellent approach to develop alliances and agreements. Showing ads to the interested audience is one of the crucial aspects to create brand recall.
  5. To enhance your conversion rates, you should consider adopting digital marketing channels such as social media marketing (SMM). It’ll be an excellent platform for showcasing your business and products to potential buyers making them feel more connected to you and your brand. SMM (social media marketing) is a social approach for reaching out to potential new customers or converting them into loyal ones.
  6. Digital marketing for expo 2020 will generate leads that will be followed up on and delivered at the expo- Thousands of business leaders and global policy makers are expected to attend the World Expo 2020 Dubai. One of the main marketing focus is generating marketing and sales qualified leads.
  7. Video basedmarketing strategies will revolve around promotion of exhibitors, events, and all of the unique products which will be available to the world. Video marketing is a fantastic approach to leave a lasting impression, promote to your audience, and reach out to new consumers and prospects.In fact, 73 percent of visitors who watch product videos tend to buy, and it has been shown time and time again that companies offering videos are viewed as more trustworthy by their customers.
  8. Since it is a 6 months event hence SEO is one of the most cost-effective and efficient digital marketing strategies to expand your online business and increase sales. More people will be able to find and contact your company if you rank first in search results. The more key terms you can successfully target, the more qualified customers will click on your products, and as a result, your conversions and income will rise.
  9. Advertising, which is the spread of information using digital technology, will be required for Expo 2020. Advertisements are frequently placed on or near the subject of the campaign, piquing the recipient’s interest in the offered product.Due to their global reach, digital media platforms have become popular for advertising. Email campaigns, social media campaigns, and media publications should all be included when thinking about gaining momentum at the Expo 2020 through digital marketing.

Know your audience, know your goals, and know your content. It doesn’t matter if you’re running an independent store, a business at expo 2020 Dubai, or a multinational company – digital marketing is the best way to reach your target audience.


The Dubai Expo 2020 presents a unique opportunity for all kinds of businesses whether B2B or B2C to interact with people from across the globe.


Help your business take off by initiating brand marketing with the help of digital marketing agencies in Dubai. In order to maximize the potential of the Dubai 2020 Expo, you must be as prepared as possible. Where can you start?

One great place is by learning more about our service offerings for expo 2020 Dubai. It is time to leverage the power of going digital and grow your business!

Contact Technocratiq Digital to gift your business the wings to grow.