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Tagged as: imc

07 Aug
2017

The Integrated Marketing Communications of Coca-Cola Freestyle

WVU IMC Graduate and Global Marketing Director for Coca-Cola Freestyle, Scott Cuppari, talks about Integrated Marketing Communications at the PRSSA 2015 National Conference. source

29 Jul
2017

Introduction to Integrated Marketing Communications (IMC)

In this lecture we’ll talk about integrated marketing communications (and what that means) and how to develop effective marketing communications. source