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MarTech Today: Building on Amazon Alexa, implementing your chatbot & retail’s access to data

23 Jul

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Why data is at the center of leadership shakeups in retail
    Jul 20, 2017 by Rohit Gupta
    Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers.
  • Organizing for Martech: Re-examining modern marketing
    Jul 19, 2017 by Digital Marketing Depot
    Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable.
  • Time is almost up. Attend MarTech at the lowest price possible – don’t miss out!
    Jul 19, 2017 by Scott Brinker
    Don’t miss the only MarTech on the East Coast this year! Check out my hand-crafted agenda featuring 30+ sessions and 40 marketing superstars: See the agenda at a glance here. Register before Saturday for an All Access Pass and pay $400 less compared to on-site rates.

From Around The Web:

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