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10 Jan

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Holiday Retail Search Strategies: What worked, what didn’t in 2017
    Jan 8, 2018 by Digital Marketing Depot
    Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off.
  • How Facebook’s video ads’ watch time compares across formats
    Jan 5, 2018 by Tim Peterson
    The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.

From Around The Web:

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