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18 Nov

Receptiv launches first mobile web video ad format built for user exp…

Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. This week, the New York City-based firm is moving into mobile web, launching a new video ad format that it says

06 Oct

Creating Short, Snackable Videos for Instagram and Beyond

Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? To explore how to create short videos for Instagram and Facebook, I interview Lindsay Ostrom. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media

10 Sep

FAQ: Addressable TV & the convergence of digital video and TV ad …

The line between TV and digital video is blurring. Increasingly, TV is becoming a digital ad buy, with the ability to automate data-driven buying decisions to target audiences. As video on demand and streaming gains viewer share and content producers seek distribution across platforms, ad buying across channels and devices

07 Sep

Tips for Making Video Content that Earns Attention from Andrew Davis …

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so

06 Sep

RhythmOne buys YuMe for $185 million

Ad exchange RhythmOne announced today it is buying video ad platform YuMe, creating what the companies said will become a top-ranked marketplace. Started in the UK in 2004 as blinkx and now based in San Francisco, RhythmOne offers a programmatic ad exchange, RhythmOneMax, that encompasses desktop and mobile video, rich