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Strategy

20 Sep
2017

A Step-by-Step Guide to Hosting a Successful Twitter Chat

Hosting a Twitter chat lets you better engage with your followers and customers on Twitter and build community among them by using some of Twitter’s conversation-friendly features. Twitter chats are a great way to grow your social following, generate valuable discussions and feedback, and demonstrate thought leadership. Done right, they

07 Sep
2017

How to Set Social Media Goals for Your Business (And Reach Them)

Like getting fit and learning a language, chances of improving one’s social media presence are vastly increased by having goals. Social media goals can help determine voice, content, and the channels you use. They can also help determine the time, money, and effort you spend on those channels. Without goals,

01 Sep
2017

How to Write The Best Instagram Captions: Ideas, Tips, and Strategy

Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. The Instagram algorithm displays posts in a user’s feeds “based on the likelihood [that person] will be interested in