Welcome to Technocratiq Solutions
MENU

Marketing

19 Jan
2018

Nearly 80% of consumers would end brand relationship over unauthorize…

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal

18 Jan
2018

Google announces its first turnkey integration with Salesforce

In November 2017, Google announced plans to roll out new integrations between its Analytics 360 product and the Salesforce Sales and Marketing Clouds. The first one — an integration of Salesforce Sales Cloud to Google Analytics 360 — is now available. Now, offline sales pipeline data such as leads and opportunities

18 Jan
2018

Polymer Developer Summit 2017 – Live Stream Day 2

Check out the live stream on Day 2 of the Polymer Developer Summit 2017, Copenhagen. Join us for two days of talks, codelabs, and breakout sessions from the Polymer team, Googlers, and major companies using Polymer and Web Components. Music by Terra Monk: source

17 Jan
2018

NRF report shows lack of tech awareness among shoppers

To hear martech companies tell it, technologies such as voice search and augmented reality (AR) are on the rise. But in Consumer View, a quarterly report released today by the National Retail Federation (NRF), customers are telling a different story. The report said that only 16 percent of those surveyed were aware of

17 Jan
2018

Making Sense of Learning and New Technologies

Making Sense of Learning and New Technologies explores emerging educational trends, technologies, and challenges, through their potential to transform learning and teaching in organisations. We will examine these challenges from three perspectives: the evolving learning environment; the technologies themselves; and the processes that can influence change to learning environments. You

16 Jan
2018

New Tech Start-Up Bubble

When he lost his job at Newsweek, Lyons – who had long reported on Silicon Valley companies – accepted an offer from HubSpot, a red-hot Boston startup, as a “marketing fellow”. Watch the talk to learn what happened next. EVENT: Open Source Leadership Summit, February 2017 SPEAKER: Dan Lyons PERMISSIONS:

15 Jan
2018

Know Your Customer

Want to sell more online? Then you need to know your customer. Why is it so important to know your customer? This is where good online marketing begins You need to understand your customer’s wants, their fears, their hopes, their desires almost better than they know themselves.? Knowing Your Customer

14 Jan
2018

Arcona – The Augmented Reality Ecosystem

The Arcona Ecosystem creates a Digital Land – a layer of Augmented Reality uniting the physical and virtual worlds into a single information environment perfectly linked to our real world. It is designed for everyday user interactive experience with augmented, virtual and mixed reality multimedia content in real world locations.

13 Jan
2018

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech Lab is out this week with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics. OpenDirect offers standards for ad transactions directly between a publisher and