In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys
General Data Protection Regulation (GDPR)
European Commission issues GDPR guidance to EU member states
Just four months before the deadline for enforcement of the General Data Protection Regulation (GDPR), the European Commission (EC) has issued guidance on the sweeping legislation for EU countries. From a press release issued last week: “The Commission wants to ensure that all actors — EU governments, national data protection
Facebook to launch privacy center ahead of GDPR deadline
Social media giant Facebook announced today that it will make it easier for users to manage their data. The move comes in advance of the May 2018 deadline for GDPR compliance, which outlines a wide variety of enhanced consumer digital rights for citizens in the EU. According to Reuters, Facebook Chief Operating
Nearly 80% of consumers would end brand relationship over unauthorize…
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal
Ad consortium based around LiveRamp’s IdentityLink boosts membership
In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to its IdentityLink ID. This week, the Advertising ID Consortium announced the addition of 16 other demand- and supply-side members, including Videology, Kargo, Adform, AerServ, Amobee, DataXu, IgnitionOne,
New report: Brands set budgets and expectations for GDPR compliance
A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the upcoming General Data Protection Regulation (GDPR) and the related ePrivacy Regulation. The report — “Embrace the GDPR to Gain a Competitive Edge” [registration required] — was commissioned
SAP Hybris adds facial recognition, Internet of Things-triggered camp…
Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the Government Data Protection Regulation (GDPR) in May. This week, SAP is introducing several